// Tao brief khach hang dien cho agency (client intake form) — form thu thap thong tin dau vao chi tiet de agency lap ke hoach marketing chinh xac. Co 20 variants chuyen biet theo nganh — moi variant la full brief toi uu hoa cho dac thu nganh do.
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| name | 20-brief-client-intake |
| description | Tao brief khach hang dien cho agency (client intake form) — form thu thap thong tin dau vao chi tiet de agency lap ke hoach marketing chinh xac. Co 20 variants chuyen biet theo nganh — moi variant la full brief toi uu hoa cho dac thu nganh do. |
| argument-hint | <industry + scope + budget> |
| metadata | {"version":"1.0.0","category":"operations"} |
| triggers | ["brief khach hang","brief khach dien","form khach hang","client intake","client brief","intake form","form thu thap thong tin khach","brief input","questionnaire khach hang"] |
| output | File .md chua brief 11 phan (A-K) toi uu hoa theo nganh. Khach hang dien xong gui lai cho agency lam input cho cac skill chien luoc (00, 02, 08, 09, 10). |
| related | ["00-ke-hoach-mkt","02-brief-chien-dich","08-nghien-cuu-doi-thu","09-insight-khach-hang","10-tinh-kpi-nguoc"] |
Vai tro skill: Nay la "INPUT GATE" cua moi project marketing. Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la form khach hang dien CHO agency de cung cap thong tin dau vao.
opa-prd (OPA KIT) thay thếSkill này (20-brief-client-intake) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. KHÔNG dùng cho:
| Tình huống | Use |
|---|---|
| Full product PRD (tech SaaS, feature spec) | opa-prd --mode=product (OPA KIT) — 12 sections, Deep Modules, GTM |
| Course / lesson module PRD | opa-prd --mode=lesson — Bloom-anchored learning PRD |
| Single creative brief TVC | opa-prd --mode=creative — 1-page |
| Marketing campaign intake (multi-creative) | 02-brief-chien-dich (this repo) |
opa-prd là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: https://github.com/minhnv0807/opa-kit.
| Tinh huong | Dung skill 20? |
|---|---|
| Khach hang moi lien he, can thu thap thong tin truoc khi quote | YES |
| Bat dau project mar moi, can du lieu input chi tiet | YES |
| Re-brief khi khach mo rong scope hoac thay doi muc tieu | YES |
| Onboarding khach retainer dai han | YES |
| Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt | NO |
Hoi user (agency/marketing lead) toi da 4 cau:
Skill nay co 20 variants trong folder variants/. Moi variant la FULL BRIEF (11 phan A-K) duoc toi uu hoa cho dac thu nganh do — KHONG phai chi override vai cau.
| # | File variant | Nganh ap dung |
|---|---|---|
| NHOM 1 — LOCAL SERVICE | ||
| 01 | 01-spa-beauty.md | Spa, Beauty Salon, Nail, Tham my khong xam lan |
| 02 | 02-fnb-restaurant.md | Nha hang, Quan cafe, Bakery, Quan an |
| 03 | 03-healthcare-clinic.md | Phong kham, Nha khoa, Phong kham nhi, Phong kham da khoa |
| 04 | 04-fitness-gym-yoga.md | Gym, Yoga, Pilates, Boxing, Studio fitness |
| 05 | 05-education-center.md | Trung tam tieng Anh, Trung tam ky nang, Day nghe, Mam non |
| 06 | 06-wedding-photography.md | Studio cuoi, Ao cuoi, Chup anh kid/family, To chuc tiec |
| 07 | 07-pet-service.md | Spa thu cung, Pet shop, Pet hotel, Pet clinic |
| NHOM 2 — PRODUCT/ECOMMERCE | ||
| 08 | 08-fashion.md | Thoi trang nam/nu, Tui xach, Giay dep, Phu kien |
| 09 | 09-cosmetics-skincare.md | My pham, Skincare, Makeup, Tinh chat |
| 10 | 10-fnb-product.md | Banh, Do uong dong goi, Dac san, Healthy food |
| 11 | 11-mom-baby.md | Bim sua, Quan ao tre em, Do choi, Sua bot |
| 12 | 12-home-living.md | Noi that, Gia dung, Decor, Bep |
| 13 | 13-health-supplement.md | TPCN, Collagen, Vitamin, Detox, Yen sao |
| NHOM 3 — B2B/SERVICE ONLINE | ||
| 14 | 14-saas-software.md | SaaS, App, Tool online, Platform B2B |
| 15 | 15-agency-consulting.md | Mar agency, Design agency, Tu van DN, Ke toan |
| 16 | 16-online-course.md | Khoa hoc online, Coaching, Mentor, Training |
| NHOM 4 — HIGH-TICKET / LONG SALES CYCLE | ||
| 17 | 17-real-estate.md | Du an BDS, Moi gioi BDS, Cho thue van phong |
| 18 | 18-auto-vehicle.md | O to, Xe may, Phu tung xe, Showroom |
| 19 | 19-travel-resort.md | Resort, Khach san, Tour, Homestay, Tour du lich |
| 20 | 20-aesthetic-clinic.md | Tham my vien, Phong kham TM cao cap, Botox/Filler |
1. User noi nganh ro rang (VD: "khach Spa") → Load variant tuong ung
2. User noi mo ho (VD: "khach lam ve dep") → Hoi xac nhan: "Spa truyen thong, Tham my vien cao cap, hay My pham?"
3. User noi nganh chua co variant → Dung template chung trong SKILL.md nay + custom theo y user
4. Khach co nhieu nganh kinh doanh → Tao multiple briefs, moi nganh 1 file
Day la khung suon. Moi variant trong variants/ se:
Brand basic, founder story, philosophy, cam ket
Phan khuc, danh muc, gia, USP, combo/bundle
Demographics, psychographics, behavior, persona
Doi thu truc tiep, gian tiep, thu cap, dinh vi mong muon
Ngay launch, KPI cu the, KPI dai han
Tong ngan sach, phan bo, timeline tong
Team in-house, co so vat chat, EGC readiness
Cac kenh dang co, website, database khach
Tone, brand inspiration, do/don't, rang buoc phap ly
Strategy, creative, vanh hanh, bao cao
Tai lieu dinh kem, cau hoi, thong tin them
Tu input cua user, xac dinh nganh va load variant tuong ung.
brief-client-intake-[ten-khach-hoac-nganh]-[YYYYMMDD].mdbrief-client-intake-spa-luna-20260428.mdRender toan bo noi dung variant + customize them theo thong tin user da cung cap.
Cuoi file co Next Steps:
Sau khi khach dien xong va gui lai, tu dong de xuat:
20-brief-client-intake (HOAN THANH input)
|
|-- [Tiep theo 1] 09-insight-khach-hang → Khai thac sau persona tu Phan C
|-- [Tiep theo 2] 08-nghien-cuu-doi-thu → Phan tich doi thu tu Phan D
|-- [Tiep theo 3] 10-tinh-kpi-nguoc → Tinh KPI nguoc tu muc tieu Phan E
|-- [Tiep theo 4] 00-ke-hoach-mkt → Tong hop thanh ke hoach mar
|-- [Tiep theo 5] 02-brief-chien-dich → Brief chien dich cu the
00-ke-hoach-mkt — Sau khi nhan brief input, lap ke hoach mar tong the02-brief-chien-dich — Sau khi co plan, viet brief chien dich cu the08-nghien-cuu-doi-thu — Mo rong phan D (Doi thu) thanh research chi tiet09-insight-khach-hang — Mo rong phan C (Persona) thanh insight sau10-tinh-kpi-nguoc — Mo rong phan E (KPI) thanh tinh nguoc chi tietvariants/ — 20 file variant chi tiet theo tung nganhbrief-khach-hang-spa-le-chan-20260428.md — Vi du output thuc te (Spa)