ads-creative

name	ads creative
description	Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Triggers on: "creative audit", "ad creative", "creative fatigue", "ad copy review", "ad design", "creative review", "creative health"

/ads creative — Cross-Platform Creative Quality Audit

Evaluates creative assets across all ad platforms for quality, fatigue, and format diversity.

Usage

/ads creative
/ads creative --platform meta

Process

1. Collect creative assets or performance data from active platforms
2. Evaluate creative quality per platform
3. Assess cross-platform creative consistency
4. Detect creative fatigue signals
5. Generate production priority recommendations

Per-Platform Assessment

Google Ads Creative

• RSA: >=8 unique headlines, >=3 descriptions per ad group
• RSA ad strength: "Good" or "Excellent"
• Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
• Extensions: sitelinks (>=4), callouts (>=4), structured snippets, image
• PMax asset groups: text + image + video + optional product feed

Meta Ads Creative

• Format diversity: >=3 formats active (image, video, carousel, collection)
• Creative volume: >=5 creatives per ad set
• Fatigue detection: CTR declining >20% over 14 days = FAIL
• Video length: 15s max Stories/Reels, 30s max Feed
• UGC/testimonial content tested
• Advantage+ Creative enhancements enabled
• Headline under 40 chars, primary text under 125 chars

LinkedIn Creative

• Thought Leader Ads active, >=30% budget for B2B
• Format diversity: >=2 formats tested (single image, carousel, video, document)
• Video ads tested
• Creative refresh: every 4-6 weeks
• Professional tone appropriate for platform

TikTok Creative

• =6 creatives per ad group (Critical requirement)

• All video 9:16 vertical 1080x1920 (non-negotiable)
• Native-looking content (not corporate)
• Hook in first 1-2 seconds
• No creative active >7 days with declining CTR
• Spark Ads tested (~3% CTR vs ~2% standard)
• Sound-on optimization (never silent)
• Safe zone compliance: X:40-940, Y:150-1470
• Trending audio used

Microsoft Creative

• RSA: >=8 headlines, >=3 descriptions
• Multimedia Ads tested (unique rich format)
• Ad copy optimized for Bing demographics (older, higher income, professional)
• Action Extension utilized (unique to Microsoft)
• Filter Link Extension tested

Creative Fatigue Detection

Signals of Fatigue

Signal	Threshold	Action
CTR declining	>20% over 14 days	Refresh creative
Frequency (Meta)	>5.0 prospecting, >12.0 retargeting	New audience or creative
Watch time declining (TikTok)	<3s average	New hook needed
QS declining (Google)	Drop of 2+ points	Refresh ad copy
Engagement rate drop	>30% decline	Full creative overhaul

Refresh Cadence by Platform

Platform	Recommended Refresh
Google Search	Every 8-12 weeks
Meta	Every 2-4 weeks
LinkedIn	Every 4-6 weeks
TikTok	Every 5-7 days (fastest fatigue)
Microsoft	Every 8-12 weeks
YouTube	Every 4-8 weeks

Format Diversity Matrix

Format	Google	Meta	LinkedIn	TikTok	Microsoft
Static Image	RSA image ext	Yes	Yes	No	Multimedia
Video	YouTube, PMax	Yes	Yes	Required	No
Carousel	No	Yes	Yes	No	No
Collection	No	Yes	No	No	No
Document	No	No	Yes	No	No
Shopping	PMax, Shopping	Catalog	No	Shop	Shopping

Universal Creative Best Practices

Ad Copy Principles

• Lead with benefit, not feature
• Include clear CTA (what should they do next?)
• Match ad message to landing page (message match)
• Use numbers and specifics over vague claims
• Test emotional vs rational appeals

Video Production Standards

• H.264 codec, AAC audio, MP4 container
• Minimum 720p (1080p preferred)
• Subtitles/captions always (accessibility + sound-off viewing)
• Brand mention within first 5s (awareness) or at CTA (performance)

Output

Deliverables

• CREATIVE-AUDIT-REPORT.md — Per-platform creative assessment
• Fatigue alerts (any creative past refresh cadence)
• Format diversity gaps per platform
• Production priority list (most impactful creative to produce next)
• Quick Wins (format conversions, CTA changes, Spark Ads setup)