page-remake

name	page-remake
description	Remake and improve existing web pages from URL examples. Use when user provides a URL and asks to "remake", "rebuild", "recreate", or "use as inspiration" for their site. Screenshots the original, analyzes branding, and rebuilds section-by-section.
user_invocable	true

Page Remake Skill

This skill transforms existing web pages into your own version. It captures the essence of the original and rebuilds it in your codebase.

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Important: Legal & Ethical Guidelines

When remaking a site, you MUST:

• Create ORIGINAL content inspired by the reference (never copy text verbatim)
• Design your OWN visual elements (never copy logos, icons, or trademarked images)
• Write FRESH copy that captures the tone but uses different words
• Use your own imagery (placeholders or licensed stock photos)

NEVER copy:

• Logos or brand marks
• Trademarked content or slogans
• Proprietary icons or illustrations
• Exact copy/text word-for-word
• Unique visual assets that belong to the original site

The goal is to learn from great design, not plagiarize it.

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When to Trigger

Automatically run this skill when user says:

• "Remake this page: [URL]"
• "Start from this example: [URL]"
• "I want my site to look like this: [URL]"
• "Rebuild this: [URL]"
• "Use this as inspiration: [URL]"
• "Make my site like [URL]"
• "Copy the style of [URL]"
• "Recreate this: [URL]"

Also trigger when:

• User shares a URL and asks you to "replicate", "mirror", or "build something similar"
• User says "I like this website" followed by a URL
• User provides a screenshot and says "make it like this"

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Prerequisites

Before starting, determine how to analyze the target page:

1. Primary Method (WebFetch): Always available - fetches and analyzes page content
2. Optional (Playwright MCP): If configured in .mcp.json, can capture visual screenshots

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Phase 1: Capture the Original

Option A: Using WebFetch (Recommended - Always Available)

Use the WebFetch tool to analyze the page design:

WebFetch with:
- url: [the target URL]
- prompt: "Analyze this page's design in detail. Describe: 1) Color palette (hex values if visible), 2) Typography style, 3) Layout structure section by section, 4) Visual elements and decorations, 5) Navigation style, 6) Footer content. Be specific and thorough."

Option B: Using Playwright MCP (If Configured)

If Playwright MCP tools are available, you can capture visual screenshots for reference.

Checking for Playwright availability:

1. Look in .mcp.json for a Playwright server configuration
2. If configured, look for tools like:
   • mcp__playwright__navigate - Navigate to a URL
   • mcp__playwright__screenshot - Capture screenshots
   • mcp__playwright__browser_action - General browser control

If Playwright is NOT configured:

• Use Option A (WebFetch) instead—it's always available and works well for design analysis
• WebFetch extracts page structure, colors, and layout patterns from HTML/CSS
• For visual reference, ask the user to provide screenshots manually

If Playwright IS configured:

1. Navigate to the target URL
2. Capture a full-page screenshot
3. Save to static/references/original-[sitename]-[date].png

Recommendation: WebFetch (Option A) is usually sufficient for understanding page structure and branding. Playwright screenshots are a nice-to-have for visual reference but not required.

Screenshot Storage

Create the references directory if screenshots are captured:

static/
└── references/
    └── original-[sitename]-[date].png

Tell the user: "I'm analyzing [URL] to study its design. This will be my reference as I rebuild each section."

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Phase 1.5: Choose Your Approach

After capturing the screenshot, ask the user which approach they prefer:

"I've captured the original. How should I approach this remake?

Option 1: Exact Remake Recreate each section as closely as possible—same structure, layout, content patterns. Best if: You love the original and just need it in your codebase.

Option 2: Same Brand, Fresh Build Keep the fonts, colors, and brand feel. May reorganize or improve layouts. Best if: You want the brand identity but are open to improvements.

Option 3: Inspired Remake (Recommended) Capture the essence but apply thoughtful design choices—distinctive fonts, optimized layouts, better copy. Best if: You want something that feels similar but with intentional improvements."

Wait for the user's choice before proceeding.

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Phase 2: Analyze & Create Brand Document

After capturing the screenshot, perform a detailed visual analysis.

What to Analyze

Study the screenshot carefully and document:

1. Color Palette

   • Primary color (dominant brand color)
   • Secondary colors (supporting tones)
   • Accent color (CTAs, highlights)
   • Background colors (sections, cards)
   • Text colors (headings vs body)

2. Typography

   • Heading font style (serif, sans-serif, display)
   • Body text style
   • Font weights used
   • Letter spacing patterns
   • Text sizes hierarchy

3. Layout Patterns

   • Hero style (full-width, split, minimal)
   • Section structures (how content is organized)
   • Grid patterns (columns, asymmetry)
   • Spacing rhythm (tight, generous, varied)
   • Visual flow (Z-pattern, F-pattern, scrolling)

4. Visual Elements

   • Image treatment (photography style, filters)
   • Icons (style, consistency, usage)
   • Decorative elements (shapes, lines, backgrounds)
   • Buttons/CTAs (shape, style, hover states)

5. Brand Messaging

   • Tone of voice (formal/casual, serious/playful)
   • Key value propositions
   • Target audience signals
   • Emotional appeal

6. Section Inventory

   • List each section from top to bottom
   • Note the purpose of each section
   • Document layout/structure of each

Create BRAND-ANALYSIS.md

Save this to the project root with a detailed analysis (see full template in the skill).

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Phase 3: Handle SITE.md

Before building, check for existing SITE.md and ask the user how to proceed.

If SITE.md EXISTS

Ask the user:

"I found an existing SITE.md with your project information. How would you like to proceed?

Option A: Merge - I'll blend insights from [URL] with your existing brand identity

Option B: Fresh Start - I'll create a new SITE.md based entirely on [URL]'s brand analysis

Which do you prefer?"

If SITE.md DOES NOT EXIST

Create SITE.md using the brand analysis as the visual foundation, but ask key business questions first.

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Phase 4: Section-by-Section Rebuild

Build each section one at a time, referencing the original screenshot.

Approach-Specific Guidelines

For Exact Remake

• Replicate layouts faithfully
• Match colors as closely as possible
• Find closest Google Font matches for typography
• Preserve content structure and hierarchy

For Same Brand, Fresh Build

• Use original fonts/colors exactly or find closest matches
• Preserve the overall brand feel
• May suggest layout improvements if beneficial

For Inspired Remake (Recommended)

• Full creative freedom with design choices
• Apply human-first design principles
• Choose distinctive fonts that match the brand feel
• Optimize layouts for clarity and impact

For EACH Section:

1. Reference the Original - Look at layout, content, visual treatment
2. Apply Selected Approach Rules - Match faithfully or improve
3. Write Copy - Use copywriting skill guidelines
4. Implement the Section - Use svelte-sveltekit-expert patterns

Section Build Order

1. Hero - Sets the tone for everything
2. Social Proof Bar - Early credibility (if original has one)
3. Main Content Sections - Features, benefits, how it works
4. Testimonials - Social proof
5. Final CTA - Conversion section
6. Navbar - Navigation (do this alongside hero)
7. Footer - Links and secondary info

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Phase 5: Quality Verification

After rebuilding all sections, compare with the original and verify the approach-specific requirements were met.

Checklist

For All Approaches:

• Brand feel is captured
• Colors work well together
• Typography hierarchy is clear
• Copy is specific and human-sounding
• Mobile responsive
• Accessible (proper headings, alt text, contrast)

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Integration with Other Skills

This skill orchestrates multiple other skills:

Skill	When to Use
brand-identity	Check all color/font choices
copywriting	Write all text content (headlines, body, CTAs)
marketing-site-design	Section architecture and conversion patterns
frontend-design	Visual implementation and creative direction
svelte-sveltekit-expert	Code implementation patterns
documentation-writer	Update SITE.md after completion

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Files Created

File	Location	Purpose
BRAND-ANALYSIS.md	Project root	Detailed analysis of original
Original screenshot	static/references/	Visual reference during build
SITE.md	Project root	Updated/created project documentation
Page components	src/routes/ and src/lib/	The rebuilt page