| name | content-creation-toolkit |
| description | Templates, checklists, and automated quality checks for blog posts, email campaigns, landing pages, and brand voice consistency. |
| metadata | {"openclaw":{"requires":{"bins":["wc"]}}} |
Content Creation Toolkit
Blog Post Template
Hook Patterns
- Question hook: Open with a question that targets the reader's pain point
- Statistic hook: Lead with a surprising or compelling data point
- Story hook: Begin with a brief anecdote that illustrates the topic
- Contrarian hook: Challenge a common assumption in the industry
Subheading Hierarchy
- H1: Post title (one per post)
- H2: Major sections (3-5 per post)
- H3: Subsections within H2 (2-3 per H2 max)
- Never skip levels (no H1 → H3)
CTA Placement
- Inline CTA: After the first major section (soft, contextual)
- Mid-post CTA: At the halfway point (value exchange — download, subscribe)
- End CTA: Final paragraph (primary conversion action)
SEO Keyword Integration
- Primary keyword in: title, first 100 words, one H2, meta description
- Secondary keywords: naturally in body text, 2-3 per 1000 words
- Avoid keyword stuffing — readability always wins
Length Ranges
- Short-form: 600–800 words (news, updates)
- Standard: 1200–1800 words (how-to, opinion)
- Long-form: 2500–4000 words (pillar content, guides)
Email Campaign Template
Subject Line Formulas
- How-to: "How to [achieve outcome] in [timeframe]" — e.g., "How to double your open rates in 30 days"
- Number: "[Number] ways to [achieve outcome]" — e.g., "7 ways to reduce churn this quarter"
- Question: "[Pain point]?" — e.g., "Still struggling with cold outreach?"
- Urgency: "[Benefit] — [time constraint]" — e.g., "Free audit — this week only"
- Curiosity gap: "The [topic] mistake you're probably making" — e.g., "The onboarding mistake you're probably making"
Preview Text
- Complement the subject line — don't repeat it
- 40–90 characters for mobile compatibility
- Include a reason to open: benefit, curiosity, or social proof
Body Structure
PAS (Problem–Agitate–Solve):
- Problem: State the reader's pain point clearly
- Agitate: Amplify the consequences of inaction
- Solve: Present your offering as the solution
AIDA (Attention–Interest–Desire–Action):
- Attention: Bold opening line or striking fact
- Interest: Explain why this matters to them specifically
- Desire: Show the transformation or outcome
- Action: Single, clear CTA
CTA Patterns
- One primary CTA per email (button or bold link)
- Action verb + benefit: "Get your free audit," "Start saving today"
- Place above the fold for short emails; after the pitch for longer emails
- Repeat CTA at end if email exceeds 200 words
Landing Page Copy Template
HiveWright Product Copy Guard
When writing HiveWright landing pages, product pages, docs, onboarding copy, or sales collateral:
- Do not introduce "AI pilot", "Pilot AI", "pilot budget", "pilot mode", or "pilot program" unless the owner supplied that exact phrase as mandatory source copy.
- Prefer: "controlled autonomy", "governed autonomous operations", "AI spend budget", "Hive budget", "owner-facing outcome engine", and "human-on-loop governance".
- Before handoff, check changed customer-facing files for
/pilot/i; remove the term unless it is explicitly owner-requested source language.
Hero Section Structure
- Headline: Clear value proposition in 10 words or fewer
- Subheadline: Expand on the headline — who it's for and what they get
- Hero CTA: Primary action button with benefit-driven text
- Social proof snippet: One-line credibility (e.g., "Trusted by 500+ teams")
Social Proof
- Customer testimonials with name, role, and company
- Logos of recognisable clients (with permission)
- Metrics: "X% improvement," "Y customers served"
- Third-party badges or certifications
Feature-Benefit Mapping
For each feature:
| Feature | Benefit | Supporting detail |
|---|
| What it does | Why the reader cares | Proof or specificity |
- Lead with the benefit, not the feature
- Maximum 4–6 features on a single landing page
- Use icons or visuals to break up feature blocks
Objection Handling
Common objections to address on the page:
- "Too expensive" → ROI calculation or comparison
- "Too complicated" → Simplicity proof (setup time, demo)
- "Will it work for me?" → Segmented testimonials or case studies
- "What if I don't like it?" → Guarantee or free trial
- Place objection handling after features, before final CTA
Brand Voice Checklist
Use this checklist to verify every piece of content matches brand voice:
Self-Review Checklist
Before publishing, verify: