| name | content-reviewer |
| description | Reviews influencer content submissions for brand safety, messaging accuracy, creative quality, and compliance before publication. Provides structured feedback to ensure content meets standards while respecting creative vision. |
Content Reviewer
This skill helps you systematically review influencer content submissions to ensure they meet brand guidelines, campaign objectives, and legal requirements before going live.
When to Use This Skill
- Reviewing content before approval
- Providing feedback to influencers
- Checking compliance and disclosures
- Ensuring brand safety
- Evaluating content quality
- Creating review checklists
What This Skill Does
- Brand Alignment Check: Ensures content matches brand guidelines
- Message Accuracy: Verifies key messages are communicated correctly
- Compliance Review: Checks disclosures and legal requirements
- Quality Assessment: Evaluates production quality and effectiveness
- Feedback Generation: Creates constructive feedback for revisions
- Approval Workflow: Manages the approval process
How to Use
Review Content
Review this influencer content submission: [content description/link]
Check if this post meets our brand guidelines for [campaign]
Create Review Checklist
Create a content review checklist for [campaign type] on [platform]
Provide Feedback
Help me write feedback for an influencer whose content needs revisions
Instructions
When a user requests content review:
-
Establish Review Criteria
### Review Framework
**Campaign**: [name]
**Influencer**: @[handle]
**Platform**: [platform]
**Content Type**: [format]
**Brief Reference**: [link to brief]
### Review Categories
| Category | Weight | Pass Threshold |
|----------|--------|----------------|
| Brand Alignment | [%] | Must pass |
| Message Accuracy | [%] | Must pass |
| Compliance | [%] | Must pass |
| Creative Quality | [%] | 80%+ |
| Technical Specs | [%] | Must pass |
-
Brand Alignment Review
## Brand Alignment Review
### Visual Brand Check
| Element | Guideline | Content | Status |
|---------|-----------|---------|--------|
| Tone | [expected] | [observed] | ✅/⚠️/❌ |
| Aesthetic | [expected] | [observed] | ✅/⚠️/❌ |
| Quality level | [expected] | [observed] | ✅/⚠️/❌ |
| Brand representation | [expected] | [observed] | ✅/⚠️/❌ |
### Brand Safety Check
| Risk Area | Check | Status | Notes |
|-----------|-------|--------|-------|
| Controversial topics | [details] | ✅/❌ | [notes] |
| Competitor mentions | [details] | ✅/❌ | [notes] |
| Inappropriate content | [details] | ✅/❌ | [notes] |
| Sensitive contexts | [details] | ✅/❌ | [notes] |
| Background elements | [details] | ✅/❌ | [notes] |
### Value Alignment
| Brand Value | Reflected in Content? | Notes |
|-------------|-----------------------|-------|
| [Value 1] | ✅/⚠️/❌ | [how/why not] |
| [Value 2] | ✅/⚠️/❌ | [how/why not] |
**Brand Alignment Score**: [X/10]
**Status**: ✅ Pass / ⚠️ Minor Issues / ❌ Fail
**Notes**: [Overall assessment]
-
Message Accuracy Review
## Message Accuracy Review
### Key Message Check
| Required Message | Present? | How Communicated | Accuracy |
|------------------|----------|------------------|----------|
| [Message 1] | ✅/❌ | [how] | ✅/⚠️/❌ |
| [Message 2] | ✅/❌ | [how] | ✅/⚠️/❌ |
| [Message 3] | ✅/❌ | [how] | ✅/⚠️/❌ |
### Talking Points Check
| Talking Point | Included | Notes |
|---------------|----------|-------|
| [Point 1] | ✅/❌ | [notes] |
| [Point 2] | ✅/❌ | [notes] |
| [Point 3] | ✅/❌ | [notes] |
### Prohibited Claims Check
| Prohibited Content | Present? | Issue |
|--------------------|----------|-------|
| False claims | ✅/❌ | [if present] |
| Competitor disparagement | ✅/❌ | [if present] |
| Unsubstantiated claims | ✅/❌ | [if present] |
| [Industry-specific] | ✅/❌ | [if present] |
### Call-to-Action Check
| CTA Requirement | Status | Notes |
|-----------------|--------|-------|
| CTA present | ✅/❌ | |
| Correct CTA | ✅/❌ | Expected: [X], Actual: [Y] |
| Clear and compelling | ✅/⚠️/❌ | |
**Message Accuracy Score**: [X/10]
**Status**: ✅ Pass / ⚠️ Minor Issues / ❌ Fail
-
Compliance Review
## Compliance Review
### Disclosure Check
| Requirement | Status | Details |
|-------------|--------|---------|
| Disclosure present | ✅/❌ | [type used] |
| Disclosure visible | ✅/❌ | [placement] |
| Disclosure clear | ✅/❌ | [assessment] |
| Disclosure early | ✅/❌ | [timing/placement] |
**Acceptable Disclosures Used**:
- [ ] #ad
- [ ] #sponsored
- [ ] "Paid partnership" feature
- [ ] Verbal disclosure
- [ ] Other: [specify]
**Disclosure Issues** (if any):
- [Issue 1]
- [Issue 2]
### Platform-Specific Requirements
| Platform Rule | Status | Notes |
|---------------|--------|-------|
| [Rule 1] | ✅/❌ | [notes] |
| [Rule 2] | ✅/❌ | [notes] |
### Legal/Regulatory Check
| Requirement | Status | Notes |
|-------------|--------|-------|
| FTC compliance | ✅/❌ | |
| Industry regulations | ✅/❌ | [specific] |
| Age restrictions | ✅/❌ | [if applicable] |
| Claims substantiation | ✅/❌ | |
| Copyright/licensing | ✅/❌ | Music, images, etc. |
### Required Elements Check
| Element | Required | Present | Status |
|---------|----------|---------|--------|
| Brand mention | ✅ | ✅/❌ | ✅/❌ |
| @[handle] tag | ✅ | ✅/❌ | ✅/❌ |
| #[hashtag] | ✅ | ✅/❌ | ✅/❌ |
| Link/URL | ✅/❌ | ✅/❌ | ✅/❌ |
| Promo code | ✅/❌ | ✅/❌ | ✅/❌ |
**Compliance Score**: [X/10]
**Status**: ✅ Pass / ❌ Fail (no partial pass for compliance)
-
Quality Assessment
## Quality Assessment
### Production Quality
| Element | Rating | Notes |
|---------|--------|-------|
| Video/Image quality | [1-5] | [notes] |
| Audio quality (if applicable) | [1-5] | [notes] |
| Lighting | [1-5] | [notes] |
| Framing/Composition | [1-5] | [notes] |
| Editing | [1-5] | [notes] |
**Production Score**: [X/25]
### Content Effectiveness
| Element | Rating | Notes |
|---------|--------|-------|
| Hook strength | [1-5] | [notes] |
| Engagement potential | [1-5] | [notes] |
| Authenticity | [1-5] | [notes] |
| Storytelling | [1-5] | [notes] |
| Persuasiveness | [1-5] | [notes] |
**Effectiveness Score**: [X/25]
### Platform Optimization
| Element | Optimized? | Notes |
|---------|------------|-------|
| Format for platform | ✅/❌ | |
| Length appropriate | ✅/❌ | [actual vs. optimal] |
| Native feel | ✅/❌ | |
| Trend relevance | ✅/⚠️/❌ | |
### Creative Assessment
| Factor | Assessment |
|--------|------------|
| Originality | [1-5] |
| Brand integration naturalness | [1-5] |
| Memorability | [1-5] |
| Share-worthiness | [1-5] |
**Quality Score**: [X/10]
**Status**: ✅ Pass / ⚠️ Acceptable / ❌ Below Standard
-
Technical Specifications Check
## Technical Specifications Check
### Platform Requirements
| Spec | Required | Actual | Status |
|------|----------|--------|--------|
| Aspect ratio | [ratio] | [ratio] | ✅/❌ |
| Resolution | [min] | [actual] | ✅/❌ |
| Duration | [range] | [actual] | ✅/❌ |
| File format | [formats] | [format] | ✅/❌ |
| File size | [max] | [actual] | ✅/❌ |
### Caption Check
| Element | Requirement | Actual | Status |
|---------|-------------|--------|--------|
| Length | [max chars] | [chars] | ✅/❌ |
| Hashtags | [requirements] | [actual] | ✅/❌ |
| Tags | [requirements] | [actual] | ✅/❌ |
| Links | [requirements] | [actual] | ✅/❌ |
**Technical Status**: ✅ Pass / ❌ Fail
-
Generate Final Review
# Content Review Summary
## Submission Details
| Field | Value |
|-------|-------|
| Campaign | [name] |
| Influencer | @[handle] |
| Content Type | [type] |
| Submission Date | [date] |
| Reviewer | [name] |
| Review Date | [date] |
## Review Scores
| Category | Score | Status | Weight |
|----------|-------|--------|--------|
| Brand Alignment | [X/10] | ✅/⚠️/❌ | [%] |
| Message Accuracy | [X/10] | ✅/⚠️/❌ | [%] |
| Compliance | [X/10] | ✅/❌ | [%] |
| Quality | [X/10] | ✅/⚠️/❌ | [%] |
| Technical | Pass/Fail | ✅/❌ | - |
| **Overall** | **[X/10]** | | |
## Decision
### ✅ APPROVED
Content is approved for posting.
OR
### ⚠️ APPROVED WITH MINOR CHANGES
Content is conditionally approved pending minor adjustments:
- [Change 1]
- [Change 2]
Re-review: Not required / Required
OR
### 🔄 REVISIONS REQUIRED
Content requires revisions before approval:
**Must Fix**:
1. [Critical issue 1]
2. [Critical issue 2]
**Should Fix**:
1. [Issue 1]
2. [Issue 2]
**Nice to Have**:
1. [Suggestion 1]
Deadline for revised submission: [date]
OR
### ❌ REJECTED
Content cannot be approved. Reason:
- [Critical failure reason]
Next steps: [what to do]
## Feedback for Influencer
[Constructive feedback message - see below]
-
Create Feedback Message
## Feedback Message for Influencer
---
Hi [Name]!
Thanks for submitting your content for [Campaign]. We've reviewed it and have some feedback.
### What We Love ❤️
- [Positive point 1]
- [Positive point 2]
- [Positive point 3]
### Changes Needed 📝
Before we can approve, we need a few adjustments:
**1. [Issue]**
- What we see: [current state]
- What we need: [required state]
- Why: [brief explanation]
**2. [Issue]**
- What we see: [current state]
- What we need: [required state]
### Suggestions (Optional)
These aren't required, but might make the content even stronger:
- [Suggestion 1]
- [Suggestion 2]
### Timeline
Please send the revised content by [date] so we can hit our posting window.
Let me know if you have any questions! Happy to hop on a quick call if that's easier.
Thanks again for your creativity!
Best,
[Name]
---
Example Review
User: "Review this TikTok video submission for our protein powder campaign"
Output:
# Content Review: @fitnessfiona TikTok
## Quick Summary
| Category | Score | Status |
|----------|-------|--------|
| Brand Alignment | 9/10 | ✅ |
| Message Accuracy | 7/10 | ⚠️ |
| Compliance | 5/10 | ❌ |
| Quality | 9/10 | ✅ |
**Decision**: 🔄 REVISIONS REQUIRED
## Issues Found
### Must Fix (Compliance)
1. **Missing disclosure** - No #ad or sponsored disclosure visible
- Fix: Add #ad in caption and/or verbal disclosure in first 3 seconds
2. **Promo code not mentioned** - Brief required promo code "FIONA20"
- Fix: Add verbal mention and caption inclusion
### Should Fix (Messaging)
1. **Missing key message** - "20g protein per serving" not mentioned
- Fix: Add this stat when showing the product
## What's Great
- Authentic workout integration
- High production quality
- Engaging hook
- Great product showcase
## Feedback Message
[Generated constructive feedback for influencer]
Review Checklist Template
## Quick Review Checklist
### Must-Pass Items
- [ ] Disclosure visible and clear (#ad, #sponsored, etc.)
- [ ] No false/unsubstantiated claims
- [ ] Brand mentioned correctly
- [ ] Required hashtags included
- [ ] No competitor mentions
- [ ] Content is brand-safe
### Quality Check
- [ ] Hook captures attention (first 3 seconds)
- [ ] Audio/video quality acceptable
- [ ] Key messages communicated
- [ ] CTA is clear
- [ ] Authentic feel maintained
### Technical
- [ ] Correct format/dimensions
- [ ] Appropriate length
- [ ] Caption complete
- [ ] Links/codes correct
Tips for Effective Reviews
- Be constructive - Focus on solutions, not just problems
- Lead with positives - Acknowledge what works
- Be specific - "Add #ad to caption" not "fix disclosure"
- Explain why - Help them understand the reasoning
- Respect creativity - Don't over-edit their voice
- Be timely - Quick reviews keep campaigns on track
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