// Write converting Product Hunt product descriptions. Use this skill to craft compelling descriptions that explain your product, engage readers, and drive action using proven copywriting formulas like AIDA, PAS, and FAB.
| name | ph-description-writer |
| description | Write converting Product Hunt product descriptions. Use this skill to craft compelling descriptions that explain your product, engage readers, and drive action using proven copywriting formulas like AIDA, PAS, and FAB. |
This skill helps you write product descriptions that convert browsers into users, using proven copywriting frameworks optimized for Product Hunt.
Structure:
Example:
Tired of losing hours to scattered notes? (A)
Your ideas deserve a home where they connect and grow. (I)
[Product] links your notes automatically, surfacing insights
you'd never find manually. 10,000+ users rediscovered their
own brilliance. (D)
Start free today → (A)
Structure:
Example:
Building APIs takes weeks of boilerplate. (P)
Meanwhile, your competitors ship faster, iterate quicker,
and steal your market while you're still writing CRUD
endpoints. (A)
[Product] generates production-ready APIs from your database
in 60 seconds. What took weeks now takes a coffee break. (S)
Structure:
Example:
AI-powered code review (F)
Catches bugs 10x faster than manual review, learns your
codebase patterns (A)
Ship with confidence, never deploy broken code again,
sleep better at night (B)
Structure:
Example:
BEFORE: Spending 5+ hours weekly on manual reporting,
copy-pasting between tools, dreading Monday status
meetings.
AFTER: Automated dashboards update in real-time,
stakeholders self-serve, you focus on actual work.
THE BRIDGE: [Product] connects your tools and generates
reports automatically. Set up in 10 minutes, save 5
hours weekly.
Structure:
Example:
Double your email reply rates. (Promise)
Imagine opening your inbox to engaged prospects ready to
talk, instead of cricket sounds. (Picture)
12,000 sales reps average 47% reply rates with [Product],
vs 8% industry average. (Proof)
Start your free trial—your first campaign goes out in
5 minutes. (Push)
[ONE-SENTENCE PROBLEM STATEMENT]
[PRODUCT NAME] is [brief product category] that
[core value proposition].
**Why [Product]?**
• [Benefit 1 with specific outcome]
• [Benefit 2 with specific outcome]
• [Benefit 3 with specific outcome]
[SOCIAL PROOF: "Quote from user" — Name, Company]
Built by [brief team credibility]. Trusted by [social
proof number] users.
[CTA with urgency/offer]
We built [Product] because [authentic origin story in
1-2 sentences].
**The Problem**
[Describe the pain point your audience faces]
**Our Solution**
[Product] [solves problem] by [unique approach].
**Key Features**
• [Feature] → [Benefit]
• [Feature] → [Benefit]
• [Feature] → [Benefit]
**What Users Say**
"[Testimonial]" — [Name, Role]
**Get Started**
[Clear next step with any special offer]
[Product] helps [target audience] [achieve outcome]
without [common pain point].
✓ [Key feature 1]
✓ [Key feature 2]
✓ [Key feature 3]
Used by [number] [type of users] at companies like
[recognizable names].
[CTA]
PRODUCT DESCRIPTION FOR: [Product Name]
SHORT DESCRIPTION (260 chars):
"[Description]"
FULL DESCRIPTION:
[Formatted description using chosen formula]
FORMULA USED: [AIDA/PAS/FAB/etc.]
KEY ELEMENTS INCLUDED:
✓ Value proposition
✓ Social proof
✓ Specific benefits
✓ Clear CTA
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