| name | writing-landing-page-copy |
| description | Generates high-converting landing page copy through a structured interview and section-by-section writing process. Triggers when the user asks to write landing page copy, create a landing page, write marketing copy for a product, or generate conversion-optimized web copy. |
Landing Page Copywriting
Copy this checklist and track progress:
Workflow Progress:
- [ ] Phase 1: Discovery interview completed
- [ ] Phase 1: Brief confirmed by user
- [ ] Phase 2: Sections selected
- [ ] Phase 3: Copy generated for all selected sections
- [ ] Phase 4: Review pass completed
- [ ] Phase 4: User approved final copy
Phase 1: Discovery Interview
Conduct a detailed interview before writing any copy. Use AskUserQuestion to gather information in 2-3 rounds.
Round 1: Product & Market
Ask these questions together:
- Product: What is the product/service? What does it do in one sentence?
- ICP (Ideal Customer Profile): Who is the primary buyer? (role, company size, industry)
- Core problem: What painful problem does this solve? What happens if they do nothing?
- Main differentiator: What makes this different from alternatives? Why would someone switch?
Round 2: Value & Proof
- Top 3 benefits: What are the three biggest outcomes customers get? (use numbers if possible)
- Process: How does it work? Describe the user journey in 3 steps max
- Social proof: What credibility signals exist? (customer logos, stats, testimonials, awards)
- Pricing model: How is it priced? Any free tier or trial?
Round 3: Strategy & Tone
- Primary CTA goal: What action should visitors take? (sign up, book demo, start trial, buy)
- Urgency triggers: Any legitimate scarcity? (limited seats, launch pricing, beta access)
- Tone adjustment: Default is professional SaaS. Any preference? (bold, casual, technical, enterprise)
After gathering answers, summarize the brief back to the user for confirmation before writing.
Phase 2: Section Selection
Present the available sections and let the user choose which to generate. Default to all.
| # | Section | Purpose |
|---|
| 1 | Hero | First impression - headline, subheadline, CTA |
| 2 | Trust Bar | Authority logos and social proof |
| 3 | Loss Aversion | Pain amplification before solution |
| 4 | Benefits | Outcome-focused value (rule of 3) |
| 5 | Process | How it works in 3 steps |
| 6 | Features | Technical proof and specs |
| 7 | Pricing | Plans, tiers, value framing |
| 8 | Testimonials | Social proof with specifics |
| 9 | FAQ | Objection handling |
| 10 | Final CTA | Closing push with urgency |
Use AskUserQuestion with multiSelect to let the user pick sections. Offer "All sections" as the first option.
Phase 3: Write Copy
Generate each selected section following the detailed guidelines in section-guide.md.
For each section, apply the conversion psychology principles from psychology.md.
Output Format
ALWAYS use this exact structure for each section:
---
## [Section Name]
> **Psychology**: [Which principle this section leverages]
### Headline
[Main headline text]
### Subheadline / Supporting
[Supporting text]
### Body
[Section body copy]
### CTA (if applicable)
[Button text] | [Supporting microcopy]
---
Apply standard copywriting best practices: clarity over cleverness, benefit-led headlines, specific numbers and timeframes, active voice, scannable formatting, ICP-appropriate language.
Example
Discovery brief (input):
Product: ShipFast, CI/CD for small teams. ICP: engineering leads at startups. Problem: slow, fragile pipelines. Differentiator: zero-config auto-detection. CTA: start free trial.
Generated Hero section (output):
---
## Hero
> **Psychology**: Self-Interest (WIIFM) + Social Proof
### Headline
Ship 3x faster without breaking production
### Subheadline / Supporting
The CI/CD platform built for teams that move fast. Set up in 5 minutes, not 5 sprints.
### CTA
Start building free | No credit card required
---
For more complete examples covering all sections, see examples.md.
Phase 4: Review & Refine
After generating all sections, run this validation:
Review Checklist:
- [ ] Tone is consistent across all sections
- [ ] All CTAs point to the same primary goal
- [ ] FAQ addresses the top 3 objections from discovery
- [ ] No section duplicates messaging from another
- [ ] Numbers/metrics are specific, not vague
- [ ] Every headline passes the "so what?" test
If issues found, revise the affected sections and re-check. Use AskUserQuestion to ask which refinements the user wants.
Additional Resources
