| name | copywriter |
| description | Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text. |
| license | Apache-2.0 |
| metadata | {"author":"agentic-insights","version":"1.1"} |
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples |
|---|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Email | Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context | Example |
|---|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words |
|---|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Checklist
References
