Use when the user wants to generate a rendered promotional video (not just a script) for a PR, feature, or product change — produces a HyperFrames HTML composition, iterates with `npx hyperframes preview`, and outputs mp4 + poster for X/LinkedIn/social.
Installation
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
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name
hyperframes-video
description
Use when the user wants to generate a rendered promotional video (not just a script) for a PR, feature, or product change — produces a HyperFrames HTML composition, iterates with `npx hyperframes preview`, and outputs mp4 + poster for X/LinkedIn/social.
HyperFrames Video
Turn a PR into a rendered short-form promo video with a hook, code moments, and CTA, using HyperFrames. Iterate with live preview via npx hyperframes preview, then render video.mp4 and poster.jpg for X/LinkedIn/social.
Unlike /video-script (which produces a textual script), this skill produces the actual video file. Counterpart to the remotion-video skill — same workflow shape, same storytelling rules, but built on the HyperFrames stack instead of Remotion.
Triggers
Invoke when the user says: "make a video for this PR", "hyperframes video", "render a promo video", "video for X/LinkedIn", or when selected from /marketing-pipeline.
How this skill relates to the hyperframes ecosystem
This skill carries only the promo-video-from-PR logic: input resolution, narrative planning, motif derivation, hook enforcement, scene-plan auditing, render-time gates. The mechanics of authoring HyperFrames compositions, running the CLI, animating with GSAP, and installing registry components are owned by separate skills you should invoke when their topic comes up:
Phases 1, 3, 5, and 7 have explicit approval gates. Phase 2 is an interactive Q&A. Phase 5 is a freeform iteration loop that can run many rounds.
"Use Sane Defaults" / "Don't Ask Questions" — What It Does and Doesn't Override
When the user invokes the skill with phrasing like "use sane defaults", "don't ask questions", "non-interactive", "just ship it", or any equivalent — interpret it precisely:
It DOES override (skip the prompt, pick the default):
Q2.1 duration → derive from scope using the ladder in Q2.1 (still in the 15–60s window); pick the midpoint of the matched scope band and proceed without asking
Q2.4 brand confirmation (the "use these / customize / provide your own?" question)
Phase 1.4 scope confirmation
Phase 3.0 motif confirmation
Phase 3.1 story-pattern confirmation
Phase 3.3 scene-plan approval
Phase 5 freeform iteration loop (the "what would you like to change?" prompt)
It does NOT override (must always run regardless):
Brand color/font/logo scanning (Q2.4 detection — see HARD-GATE in Q2.4). Hardcoding colors from training-data assumptions about a project is a forbidden shortcut.
Phase 5 preview (HARD-GATE in Phase 5). Even in fully unattended mode, npx hyperframes preview must start and the studio URL must be opened in the browser before the render runs. The user can interrupt; the agent must not pre-decide for them.
Phase 6 pre-render audits (storytelling, hook rules, motif presence, pacing variance, value-prop timing, contrast). These exist to prevent shipping a generic video.
Phase 7 cleanup question (the user owns project disposition).
If you're tempted to skip a HARD-GATE because the user "said no questions" — re-read this section. The user said no questions, not no gates.
Input Resolution
Resolve the argument (if provided) in this order:
Path to a marketing brief (.md containing "Executive Summary" or "Key Messages") → marketing brief
Path to a blog post (.md with blog post structure) → blog post
Path to a changelog → changelog
GitHub PR URL or #\d+ pattern → PR
Matches <ref>..<ref> or <ref>...<ref> (alphanumeric + /, _, ., - on each side) → git ref range
Resolves to an existing file/directory → codebase feature
Otherwise → freeform text
If no argument is provided, ask: "What should the video be about? You can provide a PR URL/number, marketing brief, blog post, changelog, git ref range, file/directory path, or just describe the feature."
When invoked from the pipeline with a PR and upstream marketing-brief/blog-post paths, read both: PR for technical accuracy, upstream content for positioning/tone.
(Detailed phase specs begin below — see Phase 1.)
Phase 1: Discovery
Step 1.1 — Check hyperframes skills availability
Attempt to invoke the hyperframes and hyperframes-cli skills via the Skill tool. If either is unavailable, present:
"The hyperframes / hyperframes-cli skills aren't installed. Options:
a) proceed with baseline knowledge (quality may be reduced)
b) wait while you install them
c) cancel"
If the user picks (a), emit a warning in the final summary noting reduced quality.
For PRs with 20+ files, filter to user-facing changes only — skip tests/, ci/, .github/, lockfile changes, dep bumps.
Error handling:
gh not available → tell the user, ask for an alternative (diff file, freeform description)
Invalid PR/ref → ask user to verify
File not found → ask for the correct path
Step 1.2a — PR deep analysis (when input is a PR)
When the input is a PR, the brief table in Step 1.2 is not enough. PR bodies are routinely vague, outdated, or focused on implementation rather than user value, and a video built off the body alone tends to overclaim or miss the headline angle entirely. Before continuing to Step 1.3, run this structured analysis and produce a written PR analysis block that becomes the source of truth for Steps 1.4 (scope confirmation), Q2.1 (duration ladder), and Phase 3 (narrative planning).
Record baseRefName (usually main / master / develop) — that is the diff reference. gh pr diff <n> automatically compares the PR head against this base.
Pull the full diff against the base.
gh pr diff <n>
For very large PRs (>500 lines or >20 files), also list changed files via gh pr view <n> --json files.
Filter to user-facing surfaces. Ignore (do not let these shape the headline angle): tests/, __tests__/, *.test.*, *.spec.*, __mocks__/, ci/, .github/, lockfiles, dep bumps without behavior change, generated/build artifacts (dist/, build/, .next/), and formatting-only diffs. What remains is the user-facing surface of the PR.
Enumerate the public-API delta. From the filtered diff, list every change a user could observe or write code against:
Changed default values for existing public surfaces
Changed error messages, log shapes, or response shapes the user could rely on
Grep the diff for added lines beginning with export , new top-level function/class/const in src/ / lib/ / packages/*/src/, new files in those trees, and changes to public type signatures. If you cannot point at a line in the diff for a claimed API, the claim is wrong — drop it.
Enumerate the behavior delta. Beyond API surfaces, list user-visible behavior changes: UI elements added/changed (with file references), CLI / network output that looks different, side effects firing under new conditions, removed limitations, performance characteristics that changed.
Write the before / after value statement. Exactly two sentences, both grounded in concrete diff evidence:
Before:"Before this PR, a user who wanted to ___ had to ___."
After:"After this PR, the same user can ___."
The "had to" half must be a real prior workflow you can describe — copy-pasting an adapter from the docs, installing a second package, writing boilerplate, hitting an error, switching to a different tool. If the honest "Before" sentence is "they could already do this", the PR has no user-visible value delta — see step 8.
Cross-check the PR body against the diff. Walk the body's claims and the diff side-by-side:
Body claims a feature → does the diff confirm? If the body says "added X" and the diff has no public surface for X (only tests, only docs, only internal helpers), flag it: "PR body claims X but the diff doesn't expose X to users — should I shift the angle to ?"
Diff shows multiple distinct features → body emphasizes one? Flag the others as candidate angles: "The body emphasizes A, but the diff also adds B and C. Which is the headline angle?"
Body is empty / boilerplate / [BLANK]? Infer from the diff; make the inferred angle explicit and confirm with the user at Step 1.4.
List "surprises" — anything in the diff not mentioned in the body that affects user-visible behavior. Surprises are often the real story.
Bail-out check: is this PR actually user-visible? If after steps 4–6 you cannot name a single new thing the user can do or observe, the PR is not video-worthy as a feature launch. Stop and ask the user:
"This PR looks like an internal refactor / test-only / dep-bump PR — I can't find a user-visible value delta. Options:
a) shift to a performance / DX / cleanup angle if numbers support it
b) pick a different PR or input
c) cancel"
Do not invent a feature angle to fill the gap. A confabulated angle wastes a full iteration round and destroys user trust on the very first draft.
Produce the PR analysis block. Write the result as a short structured block before continuing to Step 1.3. This block — not the PR body — is the source of truth for everything downstream:
PR analysis — #1234 "Add fromZodSchema support"
Base: main · Head: feature/zod-schema · Author: <login>
User-facing files: 3 (packages/core/src/index.ts, packages/core/src/zod.ts, packages/core/src/types.ts)
Filtered out: 5 test files, 2 doc files, lockfile
Public-API delta:
+ export function fromZodSchema(schema: ZodSchema): StandardSchema
+ export type ZodCompatibleSchema
~ default error code for ZodError changed: 'invalid_type' → 'STANDARD/type'
Behavior delta:
- Users importing zod schemas no longer need a manual adapter.
- Error messages from zod paths now use the StandardError shape.
Before / after:
Before: copy a 15-line adapter from the docs into every project that mixes zod with this library.
After: one import + one call.
Surprises (in diff but not in PR body):
- Default error shape change (above) — could be the headline angle for migration-aware audiences.
Headline angle: "drop the 15-line adapter — one import, one call"
Scope band for Q2.1: one idea (15–25s)
The "Headline angle" line feeds Phase 3.0's motif derivation and Phase 3.3's hook copy. The "Scope band" line feeds Q2.1's scope-derived duration proposal.
Forbidden shortcuts (each is a fast path to a wrong video):
Writing the analysis block from the PR title alone — fail; you must read the diff.
Skipping the cross-check because the body "looks complete" — bodies often look complete and are wrong.
Treating the PR body as truth when it conflicts with the diff — the diff wins.
Filling in a plausible "Before" sentence when the diff doesn't support one — run the bail-out check instead.
Collapsing two genuinely distinct user-visible features into one "feature X" bullet to make the scope band look smaller — record both and pick a headline angle at Step 1.4.
For git-ref-range and codebase-path inputs, apply the same structure with the diff coming from git diff <range> / direct file reads in place of gh pr diff. Steps 4–9 (public-API delta → analysis block) are not PR-specific.
Step 1.3 — Read product context
Read if they exist: README.md, docs/, package.json. If nothing found, ask: "Can you briefly describe the product and who it's for?"
Step 1.4 — Present understanding + get scope confirmation
For PR inputs, the bullets and the compelling angle below must be derived from the PR analysis block written in Step 1.2a — not from the PR title or body. Quote the "Headline angle" line directly as the proposed story seed; turn the public-API delta and the before/after statement into the bullets. If the user added clarifying context after Step 1.2a, fold it in here.
For non-PR inputs, derive the bullets from the relevant entry in Step 1.2 (marketing brief positioning, blog headline, changelog highlight, codebase reading, freeform description).
Present:
"Here's what I'll base the video on:
[feature summary bullet 1 — concrete, grounded in the diff / source]
[feature summary bullet 2 — the before → after value, in one line]
The compelling angle: [proposed story seed — for PRs, the "Headline angle" from the analysis block]
Anything to add, remove, or correct?"
Do not proceed until the user confirms.
Step 1.5 — Sensitive content scan
Before continuing, scan for: security patches, internal pricing, credentials, unreleased roadmap items, content marked confidential. Flag anything questionable to the user.
Phase 2: Configuration
Ask these questions one at a time, in order.
Q2.1 — Duration (derived from scope, never offered as a menu)
Do not ask the user to pick a fixed length from a menu. (This restriction is specific to duration; other questions like aspect ratio use a numbered menu.) A fixed number becomes a constraint, and the dominant failure mode is padding — freeze-frames, repeated beats, black or empty trailing frames, or filler bullets added solely to reach the chosen target. Instead, derive a duration from the scope of the change and present it as a proposal the user can confirm or override.
Allowed range: 15–60 seconds. Anything outside this window is wrong by default. Going under 15s means the story can't breathe; going over 60s means it's two videos.
Scope → duration ladder:
Scope of the PR / feature
Distinct payoff beats
Target
One idea (single API addition, single bug fix, one QoL win)
hook + 1 delivery + CTA
15–25s
Typical PR-sized feature (problem → solution → proof, or a multi-chapter code walk)
hook + 2–3 delivery + CTA
25–40s
Multi-faceted release (multiple distinct sub-features, or comparison needing problem + solution + proof beats)
hook + 3–4 delivery + CTA
40–60s
A distinct payoff beat is one new thing the viewer learns. Two scenes whose payoff sentences (see Phase 3.3 item 1) reduce to the same idea are one beat, not two.
Sanity check before proposing — do this silently first:
List the distinct payoff beats the video must contain.
Estimate: hook ≈ 3s, CTA ≈ 5–7s, each delivery beat ≈ 6–10s (longer if it contains a code chapter ladder).
Sum the floor and the ceiling. If the floor is under 15s, you're padding the beat list — cut beats or shrink the scope claim. If the ceiling is over 60s, you have two videos — pick one angle.
Propose to the user (no menu, no fixed lengths):
"Based on the scope of this PR, I'm targeting ~Xs (range Ys–Zs). Beats: . Confirm, or override with a different length anywhere in 15–60s."
Hard rule — story sets duration, never the other way around. If at any later phase a scene needs to be stretched, held on a static frame, repeated, backed by black/empty frames, or filled with filler bullets to reach the chosen target — stop, shorten the target, re-confirm with the user, and ship the shorter video. Padding to hit a number is the single behavior this rule exists to forbid. If a 30s scope honestly tells in 18s, ship 18s.
Breathing-room constraint. Whatever duration is chosen, it must allow every on-screen text element to (a) finish animating in, (b) dwell long enough to be read, and (c) settle for at least ~0.4s before the next scene begins. Cutting to a new scene the instant a line of text finishes appearing is forbidden. See Phase 3.3 (item 3) and the Phase 6 audit for the concrete dwell-time table.
Multi-format — render all three from the same story"
Frame rate is fixed at 30fps.
**1:1 square (and any non-landscape aspect) MUST fill the whole canvas.** This is the single most common square-format failure: content clustered in the top ~70% with a dead band at the bottom (or sides). A square is not a cropped landscape — when one axis shrinks, each element earns *more* space, so scale **up**, don't shrink.
Concrete rules for every 1:1 scene (and apply the same spirit to 9:16):
≤10–20% total dead margin — AND that margin must be evenly distributed. At each scene's hero frame the foreground content's bounding box must reach within ~8–12% of every canvas edge. But the edge-margin target alone is necessary, NOT sufficient: it says nothing about the gaps between blocks. A layout can pass a 10% edge check and still look broken if the air is dumped in the middle.
Distribute with space-evenly + gap: 0, not center or space-between. This is the load-bearing rule the edge-margin check misses. The spacing above the first block, between every adjacent pair of blocks, and below the last block must all be equal — like even leading on a column of text. Concretely:
justify-content: center (or flex-start with a fixed gap) clusters the blocks in the middle and leaves a big dead band at top and bottom — the classic top-cluster failure.
justify-content: space-between does the opposite: it flushes the first and last block hard against the edges (zero edge breathing room) and dumps all the free space into one giant middle gap. If content is 10% of the height with 10% edge margins, the middle gap becomes ~40% — visibly wrong even though the edges "pass."
justify-content: space-evenly with gap: 0 is the fix: the n+1 spaces (top, each inter-block, bottom) are all equal. The eye reads even rhythm as "designed"; a 10/40/10 distribution reads as "broken."
Do not combine a large fixed gap with space-evenly — the gap adds a floor that makes inter-block spacing exceed edge spacing, reintroducing the imbalance. Set gap: 0 (or a tiny value) and let space-evenly own all vertical spacing. Padding sets the outer frame inset; space-evenly distributes inside it.
Scale everything up vs the landscape defaults. On 1080×1080 the usable width (~940px after padding) is half of landscape's, so per-element sizes go up: hero/headline text at or above the landscape size, body/captions +20–40%, pills/cards/code-hub fonts noticeably larger. If a 1:1 looks like a shrunken 16:9, the sizes are wrong.
Verify it. Run npx hyperframes inspect AND eyeball the hero frame of every scene: squint — does the content own the frame with even rhythm, or float in a sea of black / cluster with one fat gap? If the spacing is uneven, switch the scene to justify-content: space-evenly; gap: 0 and enlarge elements until the dead margin is ≤10–20% and evenly distributed.
This is enforced at scene-plan time (Phase 3.3) and as a pre-render audit (Phase 6.1) — it is not optional for square output.
Q2.3 — HyperFrames project location
"Where should the HyperFrames project live?
Default: marketing/<feature-slug>/hyperframes/ (fresh per-video)
Override: specify a path."
Q2.4 — Brand assets (auto-detect → confirm)
**The brand scan is mandatory. It is not skippable under any user instruction — including "use sane defaults", "don't ask questions", "just ship it", or "non-interactive". Those instructions affect interactive *confirmation*; they do NOT affect *detection*.**
You MUST run the heuristics in brand-detection.md against the actual target repository — the source code that owns the feature, not the marketing/ output directory — before selecting any color, font, or logo.
Forbidden shortcuts (these produce wrong colors and waste an iteration):
"I know this project — TanStack uses amber, Vercel uses black/white, Stripe uses purple" → No. Run the scan. Recall is unreliable; brand details drift between training data and now.
"It's a dev tool, dark + neon green is fine" → No. Generic vibes ≠ this product's brand.
"User said no questions, so I'll skip detection" → No. Detection is silent. Confirmation is what the "no questions" instruction skips.
Picking from a palette in your head because it "fits the topic" → No. Read the repo's CSS/Tailwind/theme files.
The scan must produce a written record before any composition file is written. Output a short block listing, for each field: the source file checked, the value found (or not found), and the final value used. Example:
If the scan finds nothing for a field, fall through to the neutral defaults below — but only after the scan ran and is recorded. Skipping the scan and going straight to defaults is the failure mode this gate exists to prevent.
In interactive mode, present findings (the block above) and ask for confirmation. In non-interactive / "use sane defaults" mode, print the same block and proceed without asking — the record is required either way.
Present findings as:
"I found:
Logo: media/header_ai.png (copied from public/logo.svg)
Primary: #0066ff (from tailwind.config.js)
Font: Inter (from next/font)
Use these, customize some, or provide your own?"
Persistence: write chosen brand to .marketing/brand.json (relative to repo root) and to a generated DESIGN.md inside the project (the file the hyperframes skill's Visual Identity Gate requires). On subsequent runs, ask:
"I loaded brand settings from .marketing/brand.json. Use saved, or re-detect?"
Fallback when nothing detected: ask explicitly with these neutral defaults. These are intentionally neutral — auto-detection of the project's actual brand is always preferred, and these values should only appear when detection turns up nothing.
Primary: #3B82F6 (neutral blue)
Accent: #8B5CF6 (neutral violet)
Background: #0A0A0A (near-black, dark mode)
Text: #FFFFFF (white)
Muted: #9CA3AF
Success: #22C55E
Danger: #EF4444
Font: Geist (loaded via Google Fonts <link> in index.html)
Logo: none
Confirm with the user before scaffolding.
Note on fonts: The default scaffold loads Geist via a <link> to https://fonts.googleapis.com/css2?family=Geist:wght@400;600;700;900&display=swap. To use a different Google Font, edit DESIGN.md, update .marketing/brand.json, and the skill regenerates index.html and styles.css accordingly. Non-Google fonts require manual self-hosting.
Phase 3: Narrative Planning
Step 3.0 — Derive the signature motif from context
Before picking a story pattern, identify the signature visual motif that will carry the narrative across scenes. This is the single most important call for not looking generic.
Finish this sentence in one verb: "This feature lets developers ___ something."
Translate the verb into a physical / spatial metaphor: a waveform for audio composition, packets traveling edges for sync, squiggle underlines for type validation, a padlock for auth, a rocket/checkpoint line for deploy, a switchboard for routing.
Pick the state-change axis: the motif must visibly change between Problem and Solution scenes (broken ↔ unified, empty ↔ full, disconnected ↔ connected). Pick ONE axis and hold it across the video.
Look up the motif in references/visual-motifs.md — the catalog maps 20+ common verbs to motifs, state axes, and example custom elements. If the verb isn't listed, apply the heuristic in that file.
Confirm with user:
"The core verb is compose music, so I'll use an animated waveform as the signature motif — smooth/clean in the hook and solution, jagged/red in the problem. This thread will appear in scenes 1, 2, and 4. Approve, pick a different motif, or let me propose alternatives?"
Do NOT skip this step. A video without a derived motif defaults to generic bullet-list storytelling and fails the generic test (Storytelling Rule 10).
Step 3.1 — Detect story pattern
Scan the PR/input for signals and pick one of 5 patterns. See the detection signals table in patterns/README.md — that file is the single source of truth.
Load the matching pattern spec from patterns/<pattern>.md.
Confirm with user:
"This looks like an [API/Library feature] PR. I'll use that story template. Override? Options: api-library / ui / performance / bugfix / generic / describe a custom pattern"
Step 3.2 — Decide code sourcing (hybrid)
Per pattern:
api-library-feature → synthesize realistic usage examples that show how developers will actually use the feature
ui-feature → screenshots / mock components (no code block scenes)
performance-win → metric cards + optional code
bug-fix → before (broken) + after (working) snippets, synthesized if raw diff is noisy
generic-fallback → bullet benefits, no code
Offer user override:
"For code snippets, I'll synthesize realistic usage examples rather than paste raw diff. Override: use-diff / synthesize / mix"
Step 3.2b — Ground synthesized code in the real library
Before synthesizing usage code for a PR, verify the library's actual public API. Do not invent method names, argument shapes, or import paths.
For each snippet the skill plans to include:
Locate the real library code locally (e.g., packages/<name>/src/index.ts, docs examples in docs/, test fixtures in tests/).
Confirm every imported name exists as exported.
Confirm every method/function signature matches (argument names, shape, async vs sync).
Prefer patterns from the library's own docs over inferred shapes.
If the library isn't available locally and the skill can't verify, ask the user before synthesizing. A wrong API in the first draft destroys user trust and wastes a full iteration round.
Step 3.3 — Self-improve the draft, then present for approval
This step has two parts: a silent self-improvement loop that you run before the user sees anything, and the user-facing approval gate that follows.
Do not show the user the first thing you wrote. The first version of a scene plan is almost always weaker than the second. The agent's job here is to hand the user the strongest plan it can build given the rules in this skill, not the first draft.
Self-improvement loop (silent — run before presenting)
After drafting an initial scene plan, run a deliberate improvement pass against the rule sections listed below. Iterate at least twice. Stop only when one full pass produces zero further changes — the draft has stabilized.
On every pass, for each scene and for the plan as a whole, ask:"Does this satisfy this rule? If not, can I rewrite, merge, drop, split, or reorder a scene to fix it?" Apply the fix in-place, then continue the pass.
The five Core checks below must be satisfied — every plan, no exceptions. On top of those, scan against the broader rule sections at the end of this step.
Core checks (every plan must satisfy all five):
Per-scene payoff: for each scene, write one sentence of the form "The new thing a viewer knows at the end of this scene is ___." If two scenes produce the same sentence, one is redundant — merge or cut. If a scene's sentence is vague (e.g., "the product is good"), the scene is filler — redesign.
Pacing variance: scene durations must reflect cognitive load, not a uniform slice. Reference shape for a 30s target — scale proportionally for shorter (15–25s) or longer (40–60s) videos:
Hook: ~10–12% of total (≈3s @ 30s; ≈1.8s @ 15s; ≈6s @ 60s) — a single punch
Problem / setup: ~15–20% (≈5s @ 30s) — enough to land one concrete claim
Delivery (code / swap / comparison): ~45–55%, with internal chapters if the beat exceeds ~8s
CTA: ~18–25%, never below 4s regardless of total — the CTA always breathes and never rushes
Reject plans where the shortest and longest scene differ by less than ~2×. Equal-slice plans are the single strongest "AI-generated" tell. Reject plans where the CTA is under 4s — a rushed CTA destroys the conversion the rest of the video bought.
Breathing room (no rush-cuts on text): a scene must not transition out while a text element is still being read. Minimum on-screen dwell time, measured from the moment the element finishes animating in to the moment the scene begins transitioning out:
Element
Minimum dwell
Short headline / one phrase (≤6 words)
≥ 1.5s
Long headline / single sentence (7–14 words)
≥ 2.5s
Two-line text / short paragraph (15–30 words)
≥ 3.5s
Code chapter (per chapter, after focus lands)
≥ 3s
CTA URL / handle (must be clearly readable)
≥ 3s
Every scene must also include a ~0.4s settle hold between the last animation completing and the transition starting. Cutting on the same frame an animation finishes is forbidden — the eye needs a beat to confirm what it saw, and transitions that arrive on the resolve-frame feel cluttered and amateur. If the proposed scene durations cannot accommodate these minima, shorten the beat list, do not shrink the dwell times.
Value prop by ~t=8s (or by ~25–30% of total duration, whichever is earlier): by the end of scene 2, the viewer must know what the feature does, who it's for, and why it matters. If that's not true with the current plan, restructure before scaffolding. Do NOT bury the value in the delivery scene.
Motif presence and state-change: the signature motif chosen in Phase 3.0 must appear in at least 2 scenes (typically 3: hook + problem + CTA) and visibly change state between at least one adjacent pair (e.g., clean → glitchy → clean again).
Broader rule sections to scan on every improvement pass. Search this file (or the linked file) for each section heading and walk it against the current draft:
Hook enforcement (hooks/hook-rules.md) — applied to the HookTitle scene. If it fails any check, rewrite the headline; don't just record the failure.
Storytelling & Visual Uniqueness Rules (the numbered "Rule N" sections later in this file) — generic-test, no plain bullet lists, signature motif as load-bearing element, anti-clickbait, side-by-side contrasts, insight tagline, counter-expectation beat, pattern-interrupt vs information, first-10s value prop, et al.
Code Scene Rules — chapters mandatory for ≥5s code beats, synchronized per-chapter narration, per-chapter dwell (~3s), line-length per scene type, diagnostic-comment color, elide unimportant config with /*…*/, pre-break long imports.
Layout Rules — single alignment per scene, foreground readability over decoration, no accidental overlap, hero-text size on aspect changes.
Visual Cognition Rules — ≤4 visual chunks per frame, one pre-attentive cue per focal element, reading-flow matched to scene type, reading-saccade limits.
Anti-padding rule (Q2.1) — if any scene exists solely to fill time, cut it and shorten the target. Do not carry it forward.
Pattern spec loaded in Step 3.1 (patterns/<pattern>.md) — the scene sequence and payoffs should be coherent with the template; deviations must have a clear justification.
Step 3.0 motif & Step 3.2b grounded code — verify motif state-change still applies and any synthesized code still maps to real exports/signatures after the rewrites.
Improvements you may apply silently during the loop (no user question needed):
Rewrite headlines, payoff sentences, captions, and CTA copy for stronger hook discipline and clearer payoff
Merge two scenes whose payoff sentences collapse to the same idea
Drop a scene whose only function is to fill time, and shorten the target accordingly
Split a delivery scene into chaptered sub-beats when a single block exceeds ~8s
Re-assign motif state per scene to produce a visible state-change between at least one adjacent pair
Reorder scenes to move the value prop earlier
Adjust per-scene durations to satisfy pacing variance and breathing-room minima — only by trimming, never by stretching or padding
Replace generic bullets with concrete artifacts (real API shapes, real error messages, real metrics) drawn from the input
Changes that must wait for the user — flag them, do not apply silently:
Moving the target duration outside the ±20% band confirmed at Q2.1
Changing the signature motif chosen at Step 3.0
Changing the story pattern chosen at Step 3.1
Adding or removing major scenes that alter the headline narrative claim
Stop condition. End the loop when one full pass over all rule sections (Core checks + broader sections) produces zero changes. If you hit five passes without stabilizing, you have a structural problem the loop can't fix — stop and ask the user for guidance instead of churning.
Present the (already-improved) scene plan for approval
When presenting to the user, include a brief "Self-review notes" line near the top of the response so the user can see the improvement work was actually done. List the 2–5 most material changes the loop applied. Example:
Self-review notes: tightened the hook line from "Add validation easily" to "Swap validation libs with one line"; merged a redundant "why it matters" scene into the problem setup; trimmed delivery 14s → 11s so the CTA dwells ≥4s.
If the loop produced no material changes (rare — usually means the first draft was already strong, or the agent isn't pushing hard enough), say so explicitly: "Self-review notes: draft was stable on first pass; no rewrites needed."
Example output:
"Here's the plan (30s target):
HookTitle (0–3s, 90f) — "Swap validation libs with one line"
— payoff: there's one line that replaces N SDKs
ProblemSetup (3–8s, 150f) — three evidence cards with concrete conflicting API shapes
— payoff: viewer sees the real API-shape conflict they live with today
LibrarySwap (8–22s, 420f) — shared Standard Schema code, import line cycles zod → valibot → arktype
— payoff: viewer sees the "one line change" literally happen on screen
CTAEndScreen (22–30s, 240f) — "Ship it" + link to standardschema.dev
— payoff: viewer knows exactly where to go next
Pacing: hook 3s / problem 5s / delivery 14s / CTA 8s (ratio ~4.7×) — passes variance check.
Motif: schema-interop glyph (interlocking rings) appears in scenes 1, 2, 4; rings are disconnected in scene 2, unified in 1 and 4.
Approve or adjust any section?"
Do not scaffold until the user approves the scene plan.
See patterns/README.md for how patterns map to scene plans.
Step 3.4 — Plan scene transitions (match-cuts)
Hard cuts between scenes are acceptable; match-cuts are what make a video feel crafted. When the signature motif (Phase 3.0) appears in adjacent scenes, the motif must carry over as a match-cut, not restart from zero.
Rules:
When the same motif component appears in scene N and scene N+1, render it in the last ~8 frames of scene N with the entering state of scene N+1 already beginning. The motif's position, scale, and core geometry must be continuous across the cut — only its state (color, amplitude, opacity, shape) changes.
When adjacent scenes use different motifs, a text/background element may bridge them: e.g., the last word of scene N's tagline becomes the first word of scene N+1's caption, kept at the same position during the transition.
When scenes have NO common element, use a directional motion cue — a brand-primary bar sweeping left-to-right that covers the cut — never a generic fade-to-black.
The data-bg variant must change between adjacent scenes (no two adjacent scenes share a variant). This is enforced at pre-render.
Write the planned transitions into the scene plan before scaffolding:
Transition 1→2: waveform carries over at the same position; color fades from brand.primary → brand.danger; amplitude jitters from smooth to glitchy over 8 frames.
Transition 2→3: glitch waveform contracts into a flat line → that line becomes the top border of the code card in scene 3.
Transition 3→4: active-provider pill in scene 3 slides down and morphs into the URL pill of the CTA.
Step 3.5 — UI moment (when a UI surface exists)
If the feature has a visible UI surface — a generated image, a rendered audio player, a dashboard, a settings toggle, a diff view — the video must include at least one beat that shows that surface. Research on product-launch video is consistent: "show the product in action" is the strongest single predictor of viewer recall.
Options (in order of preference):
Real screen capture: a short 2–3s clip of the feature running in the example app. Embedded via <video src=… autoplay muted playsinline loop> inside a UIShowcase scene with data-media-kind="video".
Static screenshot with kinetic overlay: a high-res shot of the UI with brand-primary-tinted call-out boxes or arrows animating in. Easiest to author; works for any UI.
Mock UI rendered in HTML: a stylized recreation of the UI inside the scene — buttons, progress bars, output previews — using only the scene's brand palette. Preferred when no screen capture is available and the UI is simple enough to fake convincingly.
Place the UI moment in the delivery scene (Scene 3 in the default structure), ideally at its midpoint so the viewer gets code-plus-result. A code-only delivery feels like a reference doc; code-plus-UI feels like a demo.
Skip this step only if the feature is purely API-level with no user-visible surface (a parser, a compiler pass, a type-level utility).
When the user picked option 4 (Multi-format) in Q2.2, the skill must plan per-aspect narrative variants — a 9:16 vertical video is not just a cropped 16:9.
Rule 0 (the load-bearing one): Fill the canvas. Don't just shrink content.
The most common failure mode when porting a 16:9 layout to 1:1 or 9:16: the agent keeps the original element sizes, only changes the canvas dimensions, and ships a video where content occupies ~50% of the new canvas with huge dead margins on top/bottom (vertical) or sides (square).
The right move is the opposite of intuition: when the canvas gets smaller in one axis, the content's per-element size needs to get bigger, not smaller. Less competing content = each element earns more visual space.
Concrete defaults when porting from 1920×1080 (landscape) to other aspects:
Hero text (hook/CTA headlines): same px size or +10–25%. A 132px landscape headline becomes ~116–144px on 1:1 and ~140–160px on 9:16. Going down to 88px is wrong.
Body text & captions: +20–40% for 9:16 (a 22px caption → 28–32px). On 1:1, hold or grow slightly.
Padding & margins: increase scene padding 1.5–2× to consume edge space. A 32px landscape scene padding becomes ~70px on 1:1 and ~140–200px on 9:16 (especially top/bottom on 9:16).
Inter-element gaps: the .hook-stack gap of 56px on landscape becomes ~80px on 9:16. Whitespace is doing brand work — keep it generous.
Element heights / min-heights: code-card mount-card heights, browser-mock chat min-height — all should grow on 9:16 to use the tall canvas.
Code font: code that was 18px on landscape often goes to ~17–18px on 1:1 (less width to spare) but bigger on 9:16 where there's less content competing — 16–20px is fine.
Run the fill check mentally before rendering and as a hard pre-render audit:
At the hero frame (peak content) of every scene at every aspect, the bounding box of the foreground content reaches within ~80–100px of every canvas edge. If any scene at any aspect has more than ~120px of dead margin on either axis, the override CSS is wrong — the content is undersized.
AND: the vertical spacing must be even. Measure the gap above the first block, between each adjacent pair of blocks, and below the last block — they should be roughly equal (within ~1.5×). A scene can pass the edge-margin check above and still fail here if it uses justify-content: center (clusters in the middle, fat top+bottom bands) or space-between (flushes outer blocks to the edges, one fat middle band). The fix is justify-content: space-evenly with gap: 0 so all n+1 spaces are equal. See the Q2.2 HARD-GATE.
If you're tempted to keep all the landscape sizes "since they look fine on landscape" — stop. They look fine on landscape because they fill landscape. They will not fill a different aspect at the same sizes.
Layout-shape adjustments
Horizontal-heavy scenes: side-by-side BeforeAfter, multi-pill pill rows, and wide LibrarySwap layouts must switch to stacked (top/bottom) or single-item-at-a-time layouts on 9:16. The bundled scenes use [data-aspect="vertical"] selectors to fall back to single-column grids; verify each scene's CSS includes that fallback before rendering vertical.
Multi-column grids: a 6-col framework grid becomes 4-col on 1:1, 3-col on 9:16. A 5-card mount row becomes a 3-col grid (with 2 wrapping to a second row) on 1:1, or a 2-col grid (with the 5th wrapping) on 9:16.
Motif sizing: waveform/thread widths should scale with composition width via vw/% units, not hardcoded pixels. Review any reusable motif fragment for responsive sizing before scaffolding.
Pacing: vertical-first platforms (Reels, TikTok) favor a faster cut rhythm than desktop X/LinkedIn. Consider shaving 3–5s from a 30s landscape plan when producing the 9:16 variant.
CTA URL placement: URL pills are harder to scan on narrow aspects — consider shortening the URL shown (e.g., tanstack.com/ai instead of https://tanstack.com/ai/audio-generation) for 9:16.
Write the per-aspect deltas into the scene plan as a short section, even if most scenes render identically. Example:
9:16 deltas: Scene 3 LibrarySwap stacks the code card above the provider pills (same content, vertical flow). Headline 132px → 144px (kept large). Padding 32px → 200px top/bottom. Code font 18px → 18px (held). Total duration shaved to 26s (hook 2.5s / problem 4s / delivery 12s / CTA 7.5s).
Skip this step if the user picked a single aspect.
(Caption emphasis syntax, text alignment, background variants, and code-block theming are governed by the Layout and Typography Rules section below.)
Phase 4: Scaffold
Step 4.1 — Create the project skeleton
At the location chosen in Q2.3 (default marketing/<feature-slug>/hyperframes/):
If --example blank is not available in the installed CLI version, run npx hyperframes init --help to see the current example list and pick the most neutral one (an empty / minimal template). Document the substitution in the final summary.
This creates the HyperFrames skeleton (package.json, base index.html, compositions/, registry config, FFmpeg + Chrome integration). The skill then overlays these files from skills/hyperframes-video/templates/:
<project-root>/
├── DESIGN.md # written from templates/project/DESIGN.md.template + Q2.4 brand
├── styles.css # written from templates/project/styles.css.template + brand tokens
├── index.html # replaces init-generated; from templates/project/index.html.template
├── .hyperframes/
│ └── shiki-theme.json # from templates/project/shiki-theme.json.template + brand colors
├── .marketing/
│ └── brand.json # machine-readable brand record (also copied to repo root)
└── compositions/
└── scenes/ # all 9 scene HTMLs from templates/scenes/
Verify the init-generated index.html clip-include syntax and mirror it in the overlay. If the CLI version uses a different include shape (e.g. <iframe>, shadow includes, or a JS manifest), the overlay must follow that shape — read the init output before substituting {{sceneIncludes}}.
Step 4.2 — Install dependencies
npx hyperframes init handles its own install. The skill additionally installs shiki as a dev dependency. shiki runs at scaffold time AND during iteration when code or brand changes — the highlighted-HTML output is regenerated by Phase 5.2 / Step 4.3c, not hand-edited. shiki is NOT shipped to the rendered video output (the HTML it produces is baked in):
Detect package manager from lockfile (pnpm-lock.yaml → pnpm, bun.lockb → bun, yarn.lock → yarn, package-lock.json → npm). Default repository preference: use the lockfile's package manager. Example (pnpm):
For every scene with code (CodeSnippet, BeforeAfter, LibrarySwap):
Run shiki via Node API with the brand-derived theme generated from .marketing/brand.json into <project>/.hyperframes/shiki-theme.json (substituted from templates/project/shiki-theme.json.template).
Wrap each highlighted line in <span data-line="N">…</span> so the chapters mechanism can target lines.
Embed the resulting HTML inside the scene's <pre class="hf-code">…</pre> block.
Brand-derived theme: keywords in var(--brand-primary), strings in var(--brand-accent), comments in var(--brand-muted), transparent background. Do NOT fall back to vitesse-dark, github-dark, or any other stock theme unless the brand is explicitly monochrome.
Step 4.3b — Multi-format compositions
When the user picked option 4 (Multi-format) in Q2.2, the skill writes three composition files instead of one:
All three reference the same scene snippets in compositions/scenes/; per-aspect layout adjustments come from [data-aspect="..."] selectors in styles.css and from any aspectOverrides hints in the approved scene plan.
Step 4.3c — Custom scene extension slot
When the story plan calls for a scene shape the 9 bundled templates can't express, generate a custom scene under compositions/scenes/custom/<Name>.html.
Rules (enforced by the skill):
Self-contained HTML fragment with scoped <style> + GSAP <script>.
May reference only project-level styles.css brand tokens, the global GSAP include, and shared data-bg variants. No external CSS frameworks, no other animation libs.
Must pass npx hyperframes lint and npx hyperframes inspect --json before render — skill self-corrects up to 2 times on failure.
Animation must use a GSAP timeline scoped to the scene root via [data-clip-id="..."] (see the gsap skill). No setTimeout-based animation.
Must respect data-duration from its entry in the parent composition.
Must be referenced from index.html's clip list alongside the bundled scenes.
Use the hyperframes skill's authoring guidance (Layout Before Animation, palette discipline, motion principles) when writing the custom scene.
Phase 5: First Draft + Iterate
**The preview is mandatory and must be visibly running in the user's browser before any render. This gate is non-negotiable.**
It is not skipped by "use sane defaults", "don't ask questions", "non-interactive", "just ship it", "just render it", or any equivalent instruction. Those phrases govern configuration questions (Q2.1–Q2.4 confirmations) and iteration prompting — they do NOT authorize skipping straight to render. The user is always given the chance to see the first draft moving on screen and steer it before render burns time.
Forbidden shortcuts:
"User said sane defaults, so I'll just npx hyperframes render" → No. Render is gated by Phase 6, which is gated by Phase 5.
"I'll do a draft render and show them frames instead" → No. Frames are not motion. Rendering is also slow (1–2 minutes for 30s) — preview is instant and HMRs.
"Preview's optional because the lint+inspect already passed" → No. Lint catches structural errors. Preview catches storytelling, pacing, motion, and copy errors.
Required actions in this phase, in order:
Start npx hyperframes preview --port 3010 as a background process (fall through 3011/3012/3013 if busy).
Wait for Studio running in the process output before proceeding.
Open the URL in the user's browser with the platform-appropriate command (open on macOS, xdg-open on Linux, start on Windows). Do this once, automatically — do not just print the URL and assume the user will click it.
Tell the user the URL is open and ask for freeform feedback (in interactive mode) or proceed straight to the standard render after a short visible pause (in non-interactive mode — but the preview tab is still opened so the user can intervene).
If the user has explicitly disabled the preview gate in advance (e.g., a CLAUDE.md note, a one-off "render only, no preview"), record that override in the final summary. Vague "use defaults" phrasing is NOT such an override.
Step 5.1 — Start the preview server
Run as a background process, scoped to the scaffolded project directory:
npx hyperframes preview --port 3010
(Fall back: try 3011, 3012, 3013 if 3010 is in use. Fail loud if all taken.)
Wait for Studio running in the preview process output, then open the URL in the user's browser:
# macOS
open http://localhost:3010
# Linux
xdg-open http://localhost:3010
# Windows
start http://localhost:3010
Then present to the user:
"Preview is running and I've opened http://localhost:3010 in your browser. Review the first draft.
What do you want to change? (freeform — 'make the hook punchier', 'swap scenes 2 and 3', 'use arktype instead of yup', 'drop the problem scene', 'longer pause on the code', anything you want.)"
Run npx hyperframes lint silently (current directory).
Run npx hyperframes inspect --json silently.
If either reports errors, self-correct (up to 2 attempts) before telling the user.
The preview HMRs automatically — no manual refresh needed.
Re-prompt:
"Saved. Preview should have refreshed. Next change, or ready to render?"
Step 5.3 — Loop until approved
User signals "ready to render", "looks good", "ship it", "render", "done", or similar → move to Phase 6.
Step 5.4 — Drift guard
Each iteration stores a snapshot of the parent index.html content + scene contents in an in-memory session history. If the iteration loop hits 10 rounds without approval:
"We've iterated 10 times. Options:
Reset to an earlier draft (I'll show the history)
Keep going
Render the current draft as-is"
If the user picks (1), show a numbered list of snapshot summaries (hook text of each draft) and let them pick.
Step 5.5 — Re-render discipline (don't auto-render on every edit)
Once a video has been rendered at least once, do NOT re-render automatically after each subsequent edit. Make the requested change, run lint + inspect, and wait for the user to explicitly ask for a render before producing a new mp4.
Why: renders are slow (1–2 min for a final pass) and the live preview already HMRs every edit, so the user can see changes instantly without a render. Re-rendering after every small tweak burns time the user didn't ask to spend.
When the user requests edits on an already-rendered video, apply them, validate structurally (lint/inspect), tell them the change is live in the preview, and ask whether to re-render — don't just produce a new file.
Exception: if the user explicitly says to re-render on every change (e.g. "re-render after each edit", "always render"), then do re-render each time until they say otherwise.
A single-frame verification extract is acceptable when you must confirm a visual asset loaded (e.g. a newly added image/logo), but prefer pointing the user at the live preview; never kick off a full-length render to "check" an edit unless asked.
Phase 6: Render
Render quality is not optional
The preview is pristine; the render pipeline must preserve that.
Two structural problems ruin h264 output of otherwise-perfect HTML scenes:
Chroma subsampling (YUV 4:2:0) halves color resolution. Pink text
on dark backgrounds, thin colored lines, and subpixel anti-aliasing get
blurred. The fix is supersampling: render at 2x composition
dimensions so ffmpeg downsamples from a sharper source.
8-bit quantization gives only 256 luminance steps — gradients band.
The fix must be at the source, not at the codec: every scene's
[data-bg] block ships a subtle SVG noise overlay (the .scene::afterfeTurbulence layer in styles.css) that dithers the quantization
below perception. 8-bit h264 encoding is the only format
that plays reliably across Windows 11 Films & TV, Discord, browsers,
VLC, and social upload pipelines. Do NOT default to 10-bit
(yuv420p10le) — consumer GPU decoders often skip h264 high10 without
falling back to software, producing black frames on Win11/Discord.
Edge case — 10-bit opt-in: only use when the creator has verified
their end-to-end pipeline supports h264 high10 profile (e.g., shipping
to a known YouTube upload that always transcodes, or to a target audience
on mpv/VLC only). Never use as a default.
Never render with low-quality JPEG intermediates. Use PNG or HyperFrames'
default lossless intermediate.
How the NoiseDither overlay works: every .scene element has an
::after pseudo-element that paints an SVG feTurbulence fractalNoise
filter at ~4% opacity in overlay blend mode. The noise breaks up the 8-bit
gradient-quantization step boundaries perceptually, turning visible bands
into faint grain. This is the same technique Figma and export pipelines use.
Step 6.1 — Pre-render checks (fail loud)
Before rendering, all of these must pass. If any fail, report exactly what and where, and do not render.
Sum of <clip>.dataset.duration across the composition is within the 15–60s window AND within ±20% of the scope-derived target proposed in Q2.1 (or matches an explicit user override). If the natural story comes in shorter than the proposed target, the target was wrong — re-derive from scope, do not pad.
No padding scenes: no scene exists solely to extend duration. A scene fails this check if any of: its payoff sentence (Phase 3.3 item 1) is blank, vague, or duplicates another scene's; the composition contains trailing black/empty/freeze frames after the last animation resolves; any scene holds a static frame with no on-screen change for more than 1.5s without a narrative reason captured in the scene plan
Dwell-time spot check (manual): Open the preview at localhost:30XX, watch the longest text-heavy scene, and confirm each substantial caption stays on screen ≥1.5s after its animate-in completes. If any caption flashes faster than that, slow the animate-in or add a hold before the scene-out.
Every scene with code renders without shiki errors at scaffold time (test by running the highlighter on each snippet)
Every brand asset referenced in DESIGN.md exists on disk
Render flags include the supersampling + 8-bit yuv420p intent (see Step 6.2 — pass when the CLI exposes them, otherwise post-process via ffmpeg)
Storytelling audit (refuse to render if any fail — report to user and ask for a fix before proceeding):
Hook enforcement rules (see hooks/hook-rules.md) pass on the HookTitle scene's headline text
Motif presence: the signature motif from Phase 3.0 appears in ≥2 scenes (check by grepping the motif fragment's class or include across compositions/scenes/)
State-change observed: the motif's visual state (color, amplitude, geometry, opacity) differs between at least one adjacent scene pair — not identical across the whole deck
Value prop by ~t=8s: sum of the first two scenes' durations is ≤ 0.30 × total duration. If more than 30% of the video elapses before scene 3 begins, the value prop is buried.
No adjacent-scene background repeat: consecutive scenes must use different data-bg variants (prevents the "same color for 15 seconds" flatness)
UI moment when applicable: if the feature has a user-visible surface, at least one scene must include a UI showcase (screen capture, screenshot with overlay, or mock UI). See Phase 3.5.
Per-scene payoff: every scene has a recorded payoff sentence from Phase 3.3. If any is missing, blank, or duplicates another, refuse.
Anti-clickbait: the hook's promise is delivered by at least one non-hook scene (existing rule).
Transitions planned: for each adjacent scene pair sharing a motif, a match-cut is described in the scene plan (Phase 3.4).
Single alignment per scene: every scene's text elements share ONE alignment (centered / left / right). Mixed alignments within a scene (or within one column of a two-column scene) fail this check. See Layout Rule 2.
Foreground readability over decoration: every scene with background decoration (streaming feeds, ambient motion, low-opacity logos) renders the foreground text at WCAG AA contrast. If decoration effective opacity exceeds ~0.25 anywhere behind hero text, a local scrim (z=1 between bg and fg) must exist. See Layout Rule 6.
No accidental overlap: at the hero frame of every scene, no focal element's bounding box overlaps a non-foreground element by more than ~10% without an explicit z-index declaration. npx hyperframes inspect covers most of this; verify any newly-added decorations against the rendered hero frame, not the empty initial frame. See Layout Rule 7.
Code beats ≥5s have chapters: any scene with code visible for >5 seconds defines chapters[] (or equivalent timeline-driven [data-active] progressions). Static one-shot code dumps fail this check. See Code Scene Rules — Tell a story with chapters.
Every chapter has a synchronized title: any scene with chapters[] (or staged code focus) MUST have a heading/caption variant per chapter that swaps in lockstep with the focus change. A code highlight without a synchronized title saying why we're looking at it fails this check. See Code Scene Rules — Synchronized chapter narration.
Canvas fill for 1:1 / 9:16 (any non-landscape aspect, whether single-aspect or multi-format): at every scene's hero frame the bounding box of foreground content reaches within ~8–12% of every canvas edge (~80–100px on 1080px), AND the vertical spacing is even — the gaps above the first block, between every adjacent pair, and below the last block are roughly equal (within ~1.5×). Two distinct failures to reject: (a) undersized/stacked content leaving >~20% dead margin on an axis; (b) uneven distribution — justify-content: center clustering content in the middle with fat top+bottom bands, or space-between flushing outer blocks to the edges with one fat middle band — even when the edge margins "pass." Fix (a) by enlarging elements; fix (b) by switching the scene to justify-content: space-evenly with gap: 0. See the Q2.2 1:1-fill HARD-GATE and Step 3.6 — Fill the canvas.
No blank lines in code snippets: every code scene's snippet is contiguous — no empty rows between lines, no trailing blank line. Blank lines waste vertical space and shrink the font. See Code Scene Rules — Format synthesized code for video readability (rule 5).
Visual chunk cap (≤4 per frame): every scene's hero frame contains ≤4 distinct visual chunks (where a chunk is a Gestalt group, not a single element). Counts: title, motif, code card, trace tree = 4 chunks. Adding an attribute chip row pushes to 5 — must merge via similarity (chips and tree share color/font) or split scene. See Visual Cognition Rule A.
One pre-attentive cue per focal element: each focal element is marked by exactly one dominant cue (color OR size OR motion OR orientation), not multiple. Two or more competing cues force conjunction search and double parse time. See Visual Cognition Rule B.
Reading flow matches scene type: hero/sparse scenes lay out for Z-pattern, code-heavy scenes for F-pattern, multi-card scenes for layer-cake. Misplaced elements (e.g. CTA URL in top-left of a sparse scene, code caption far from the focused line) fail this check. See Visual Cognition Rule C.
Step 6.2 — Render mp4 + poster
Stop the preview background process first.
For a single-aspect video:
npx hyperframes render --output out/video.mp4
For multi-format (user picked 4 in Q2.2), render each composition by id:
Render-flag mapping (intent ports, exact flags depend on CLI version):
Read npx hyperframes render --help once at scaffold time and pick the closest flag for each intent. Pass them when supported; fall through to the post-process step when not.
Intent
Pass when supported
Post-process fallback
Supersampling (--scale 2 analogue)
Pass the CLI's scale/upsample flag
None — accept HyperFrames' default render path (it likely already supersamples internally; verify by inspecting the Chrome viewport setup)
Ask the user what to do with the scaffolded HyperFrames project:
"Video is ready. What do you want to do with the HyperFrames project at marketing/<feature-slug>/hyperframes/?
Keep it — useful for re-rendering or variants later
Delete it — keep only the mp4 and poster
Archive — move to marketing/<feature-slug>/hyperframes.zip and delete the folder"
Execute the chosen action. End.
Storytelling & Visual Uniqueness Rules
The default failure mode of an AI-generated promo video is generic: a hook, three bullet points, a code block, a CTA. Every scene stacked vertically, same rhythm, same layout language as ten thousand other "new feature launch" reels. Viewers scroll past in under 2 seconds. Technically correct ≠ memorable.
These rules exist to push back against that default.
Rule 1: No plain bullet lists
A vertical stack of bullet points with icons is the most overused and forgettable scene shape in dev-marketing video. When the story asks for a "list of pains / benefits / reasons", the skill MUST transform the list into a structure that visualizes what it's saying:
Fragmented APIs? Tilted "evidence cards" with real conflicting property names, connected by broken-chain glyphs (≠, ↯).
Slow-vs-fast? A physical race lane with two markers at different frame-sync'd positions.
Many → one? Scattered inputs flying inward into a single funnel.
Three providers compete? Provider logos or name pills with active-state indicators and crossfade swaps.
Every beat should ideally have a form that only makes sense for that beat. If the same bullet shape could hold "our five pillars of happiness" or "three reasons our API is fast", it is too generic — redesign it.
Rule 2: Build a signature visual thread
Every promo video should have one recurring visual element tied to the subject matter — a "thread" that appears in 2–4 scenes (typically hook, problem, and CTA) and carries the theme.
The motif is derived in Phase 3.0 from the product's core verb. See references/visual-motifs.md for the full catalog (20+ verb → motif mappings) and the heuristic for deriving a motif when the verb isn't listed.
Key principles (full detail in the catalog):
The motif should be the physical / spatial metaphor for what the product does, not a decorative element. Stripe's gradients = money flowing. Linear's lines = motion. The test: would this motif make sense on an unrelated product? If yes, it's generic.
The motif must change state between scenes to do narrative work. A clean magenta waveform in the hook becoming a jagged red glitch-wave in ProblemSetup, then resolving back to a confident unified wave in the CTA, delivers a complete three-act arc without a single caption.
Motif reappearance with a new state is the oldest trick in cinematic storytelling (stairs in Parasite, mirrors in Black Swan). Same element, different meaning each time.
In HyperFrames, when a motif needs to recur across scenes, create a small reusable fragment under compositions/motifs/<name>.html (this directory is not part of the bundled scaffold — create it on demand) and include it from each scene that needs it. Implement it once, vary state via CSS classes / data-state attributes the GSAP timeline toggles. Never rebuild the thread scene-by-scene.
Rule 3: Custom scenes over bundled, when it matters
The 9 bundled scenes (HookTitle, ProblemSetup, CodeSnippet, LibrarySwap, BeforeAfter, MetricCompare, BulletList, CTAEndScreen, UIShowcase) cover ~80% of cases and should be used when the story fits. They should NOT be the excuse for a lazy story.
If a beat's visual shape would be unique and memorable, create a Custom scene under compositions/scenes/custom/<Name>.html rather than bending a bundled scene into something it isn't. Examples that warrant Custom scenes:
A split-screen showing two API shapes side by side with a rotating "≠" between them
A synchronized pair of animations where one depends on the other (input → output pipeline)
A physics-driven element (spring-chained cards falling into place, orbiting nodes)
A kinetic-typography moment (words swapping in place, letters re-arranging)
The rule of thumb: if your first instinct is "I'll just use BulletList" and the content is interesting, stop. Either upgrade to a Custom scene or upgrade the bundled scene's internal storytelling (tilts, connection glyphs, staggered physics, per-item glyph variation).
Rule 4: Replace abstract prose with concrete evidence
Inside any scene that describes a pain or a benefit, prefer real, verifiable detail over abstract claims. This makes the video technically credible and visually unique because the evidence IS the design element.
Abstract (generic)
Concrete (unique + credible)
"Every provider is different"
music_length_ms vs seconds_total vs duration shown side-by-side
"Our SDK is type-safe"
A screenshot-like TS diagnostic with red squiggles on the bad line
"10× faster"
Two progress bars racing, finishing at t=500ms and t=50ms
"Works anywhere"
Animated pills of the supported runtimes lighting up in sequence
When pulling evidence from a PR or codebase, quote the actual symbol names, parameter names, or model ids that appear in the source. If a viewer who uses those libraries recognizes the exact string you're showing, you've won credibility and memorability in the same frame.
Rule 5: Animate with intent, not with defaults
Every animation should deliver information, not just "look animated". If removing an animation would not change what the viewer understands, it is decoration and should be reconsidered. Use GSAP timelines (see the gsap skill) — the timeline structure makes intent explicit.
Good:
Text fades in AFTER the headline lands → tells the viewer "the headline is the promise; what follows delivers it"
Cards stagger-enter at different tilts → creates a "chaos / fragmentation" feel that matches the message
Waveform amplitude rises when a provider pill becomes active → shows "this one is now playing"
Bad:
All elements fade in together with identical timing (no narrative layer)
Arbitrary bounces on every text element (dilutes emphasis)
Continuous looping animations on every background element (fatigues the viewer)
Rule 6: Fly-in taglines as insight delivery
After any multi-beat scene (evidence wall, problem pile-up, comparison), the viewer needs a one-line synthesis to carry forward. Reserve the last 25–35% of a scene's duration for a fly-in tagline that states the insight:
After "three conflicting APIs" → "Same goal. Different shapes."
After "three slow steps" → "That's a full coffee break."
After "five different SDKs" → "Five SDKs to learn. Or one."
The tagline should:
Land AFTER all the evidence has arrived (don't overlap with stagger-in)
Use distinct styling from the beats (different font weight or color — typically lower saturation so it reads as "narrator voice, not beat")
Be ≤ 6 words per half, ≤ 2 halves
This is the single biggest lever for turning "nice visual" into "actually communicates a point".
Rule 7: Motion with a payload — kinetic type restraint
Research on high-performing kinetic typography and motion graphics is consistent: text moves only when motion adds clarity, never because there's a 3-second hole to fill. Motion without a payload is the single biggest "looks AI-generated" tell.
Good motion choices:
A word scales up because it's the answer the previous scene teed up
Letters slide in one-by-one because the sequence is the message ("M · U · S · I · C" on a music feature)
A headline morphs into a different headline because the topic shifted
Bad motion choices (generic):
Every headline bouncing into place with the same ease on every scene
Continuous shimmer/pulse/loop on every text layer (visual fatigue, no signal)
Emoji or icon wobble without a narrative reason
Every letter fading in one-by-one on every text element — reserve that for the one letter-by-letter beat of the video
Counter-expectation is underused: when the default register is fast-and-loud, going still-and-soft for one beat can land harder than any spring animation. If the surrounding scenes are busy, let the insight tagline (see Rule 6) sit dead-still for 1.5 seconds.
Rule 8: Color script — emotion across scenes, not palette within one
The brand palette is static; a color script is the scene-to-scene emotional arc layered on top. Individual scenes should feel different from each other along a temperature or saturation dimension:
CTA — return to warm, saturated, resolved (data-bg="primary-glow" again)
The arc should support the narrative ("confident → tense → resolved"). A problem scene that uses the same warm glow as the hook robs the narrative of its tension beat. A CTA that stays cool/red reads as unresolved.
Implementation: the existing data-bg variants in styles.css are the lightweight color-script surface. For a more cinematic arc, nudge the gradient alphas in styles.css, add a brand-danger-tinted overlay in Problem scenes via a custom variant, or add a subtle saturation boost in the CTA.
Rule 9: First-10-seconds value prop
By the ~10-second mark, the viewer must know (a) what this feature does, (b) who it's for, (c) why it matters. This is a research finding from every major product-launch-video study: the single strongest predictor of completion rate is value clarity before the ~10s mark.
Mapping to the standard 30s structure:
Hook (0–3s): promises the value
ProblemSetup (3–8s): reveals the stakes / gives the "why"
LibrarySwap or CodeSnippet (8–22s): delivers the "how"
CTA (22–30s): converts
During Phase 3.3 (scene-plan approval), explicitly self-check: "By the end of scene 2 (around t=8s), does the viewer know what the product does and why?" If no, the scene plan is wrong — restructure before scaffolding. Don't bury the value in the LibrarySwap.
Rule 10: The generic test
Before rendering, run this self-check against every scene. If the answer to ANY is "no", the scene is generic and should be redesigned:
Could I swap the topic from "audio generation" to "image generation" and this scene would look identical?
Does every visual element in this scene have a reason to exist that ties to THIS story?
Is there at least one element per scene a viewer would remember 10 minutes later?
If a scene fails the test, the fix is rarely "change the copy". It's a layout or visual-element change: add a signature thread appearance, introduce a domain-specific glyph, replace a bullet with a concrete evidence card, pull a real symbol name from the source.
Hook Enforcement Rules
Hard rules applied whenever the skill writes or edits HookTitle scene text. See hooks/hook-rules.md and hooks/hook-patterns.md for details.
Max 7 words on the hook caption (string length check)
Blocked openings — reject if the hook starts with any blocked phrase. See the full list in hooks/hook-rules.md (Rule 2).
Required pattern — the hook must match one of: Result, Mistake, Secret, Comparison, Pattern-interrupt, Curiosity-gap, or Visual-hook (see hooks/hook-patterns.md)
Visual reinforces text — the HookTitle scene's data-visual-variant (pattern-interrupt / curiosity-gap / social-proof) must align with the text (checked at scene-plan approval in Phase 3.3)
Anti-clickbait check — before render, verify the hook's promise is delivered by at least one non-hook scene. If not, refuse to render and ask the user to adjust.
If any rule fails, the skill proposes up to 3 alternative hooks that comply.
Layout and Typography Rules
Applied whenever the skill generates or edits any scene.
Backgrounds: every scene root carries data-bg="…" — variants: primary-glow (radial glow of the brand primary at top-left), vignette (dark vignette around the edges for focus scenes; ships with a danger-tinted overlay on the problem side), diagonal (subtle accent→primary linear gradient), flat (no overlay). Flat background fills are banned by default — if a scene absolutely needs one (e.g. UIShowcase, where the captured UI carries the visual), document why in a leading HTML comment and use data-bg="flat" explicitly.
Text alignment — pick ONE per scene, never mix. A single scene must use ONE text alignment for every text element it contains. Mixing alignments inside a scene (e.g., left-aligned headline + centered tagline + left-aligned caption) reads as broken — the eye has no anchor to track and the layout looks like assembled fragments rather than a designed scene.
Centered scenes: hooks, titles, CTAs, emphatic one-liners — every text element in the scene is centered, including any sub-captions or taglines that follow the headline.
Left-aligned scenes: lists, prose paragraphs, side-by-side panels, code-card scenes — every text element is left-aligned, including the section captions above each panel.
Right-aligned scenes: rare; only for intentional "log feed" / "right-rail" treatments where every element is right-aligned.
Justify only when there's a strong reason; otherwise left or center.
