| name | sales-email-sequence |
| description | Create high-converting email sequences for sales, launches, and nurture campaigns. Use when the user needs email sequences, drip campaigns, launch emails, or automated email workflows. |
Sales Email Sequence Creator
Create email sequences that nurture leads, build trust, and drive conversions while maintaining authentic voice and providing genuine value.
Before Writing
-
Read context profiles:
/context/voice-dna.json - Match authentic voice/context/icp.json - Understand audience pain points and language/context/business-profile.json - Know the offer details
-
Gather sequence details:
- What's being sold/promoted?
- What triggers the sequence?
- How many emails?
- What's the timeline?
Sequence Types
Type 1: Welcome Sequence (5-7 emails)
Purpose: Introduce yourself, deliver value, build relationship
Email 1 (Day 0): Welcome + Deliver lead magnet
Email 2 (Day 1): Your story + why you do this
Email 3 (Day 3): Quick win / valuable tip
Email 4 (Day 5): Common mistake to avoid
Email 5 (Day 7): Case study or social proof
Email 6 (Day 10): Introduce your solution (soft pitch)
Email 7 (Day 14): Direct offer + CTA
Type 2: Launch Sequence (7-10 emails)
Purpose: Build anticipation, handle objections, drive sales
Email 1: Announcement / Coming soon
Email 2: The problem deep-dive
Email 3: The solution reveal
Email 4: Social proof / case studies
Email 5: Cart open + full details
Email 6: FAQ / objection handling
Email 7: Bonus announcement
Email 8: Last chance (24hr warning)
Email 9: Final hours
Email 10: Cart closed + waitlist
Type 3: Nurture Sequence (Ongoing)
Purpose: Stay top of mind, provide value, maintain relationship
- Educational content
- Behind-the-scenes
- Curated resources
- Personal stories
- Industry insights
Type 4: Re-engagement Sequence (3-5 emails)
Purpose: Win back inactive subscribers
Email 1: "We miss you" + best content
Email 2: "What changed?" + survey
Email 3: Special offer for returning
Email 4: Last chance before removal
Email 5: Goodbye (triggers unsubscribe cleaning)
Email Structure Template
Subject Line
- Under 50 characters ideal
- Create curiosity or urgency
- Avoid spam triggers
- Test variations
Preview Text
- 40-100 characters
- Complements subject line
- Adds context or curiosity
Email Body
[HOOK - First line that pulls them in]
[STORY/CONTEXT - Why this matters now]
[VALUE - The insight, tip, or content]
[BRIDGE - Connection to offer/CTA]
[CTA - Clear single action]
[SIGNATURE]
[P.S. - Optional second hook or CTA]
Writing Guidelines
Subject Line Formulas
- Question: "Are you making this mistake?"
- Number: "3 ways to [achieve result] this week"
- Curiosity: "I wasn't going to share this..."
- Direct: "[First name], your [thing] is ready"
- Story: "The $50k lesson I learned the hard way"
- Urgency: "24 hours left"
- Personal: "Quick question for you"
Email Best Practices
- One idea per email
- Short paragraphs (1-3 lines)
- Conversational tone
- Single clear CTA
- Mobile-friendly formatting
- Personalization tokens
- Reply-worthy content
What to Avoid
- Multiple CTAs competing
- Walls of text
- Over-designed HTML
- Spam trigger words
- Generic greetings
- Unclear value proposition
- Missing unsubscribe
Output Format
For each email in the sequence, provide:
---
EMAIL [NUMBER]: [Name/Purpose]
Send: [Timing - e.g., "Day 3" or "24 hours after Email 2"]
---
Subject: [Subject line]
Preview: [Preview text]
---
[Full email body]
---
CTA Button: [Button text]
Link: [Where it goes]
Notes: [Any strategic notes about this email]
Sequence Creation Process
Step 1: Define the Goal
Ask:
- "What action do you want subscribers to take?"
- "What's the offer or end goal?"
- "What objections need to be handled?"
- "What's the timeline?"
Step 2: Map the Journey
- Identify emotional progression
- Plan value delivery
- Place strategic CTAs
- Build in social proof
Step 3: Write Each Email
- Follow the structure
- Maintain voice consistency
- Build on previous emails
- Escalate appropriately
Step 4: Review Sequence
Checklist:
