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animated-video-philosophy
Story-first motion design philosophy for animated video: motion must earn its place; arc (establish, complicate, resolve); show vs tell; shots as units of thought; quiet vs loud motion; Disney principles with restraint; timing heuristics; composition; grammar by medium (product demos, logos, data viz, explainers); technical commitments (deterministic time, scrubbability, refs); cutting discipline; explicit anti-patterns. Use when planning, storyboarding, critiquing, or implementing programmatic or motion-driven video (Helios, Remotion, explainers, loops, UI capture, logo reveals), or when the user asks for motion direction, pacing, or visual-story structure.
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