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Manages lead generation strategy and execution including outreach to expired listings, FSBOs, sphere of influence campaigns, and online lead nurture sequences.
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Based on SOC occupation classification
Manages showing appointments, listing consultations, buyer consultations, open houses, and client meetings. Handles scheduling, reminders, confirmations, and cancellations.
Manages CRM contact records, tracks client interaction history, drafts and sends personalized emails, and maintains follow-up pipelines for active leads and clients.
Handles all inbound customer inquiries across channels — website, email, social media, text, and messaging apps. Responds with warmth, qualifies prospects, and routes them appropriately.
Proactively monitors listing activity, price changes, interest rate shifts, and market signals. Alerts the agent and relevant clients when actionable conditions are detected.
Conducts real-time residential real estate market research including MLS activity, price trends, days-on-market, absorption rates, interest rates, and neighborhood-level analytics.
Creates high-converting real estate social media content and paid ad campaigns for Facebook, Instagram, and Google. Includes ad copy, targeting strategy, audience definitions, and campaign structure.
| name | real-estate-lead-generation |
| description | Manages lead generation strategy and execution including outreach to expired listings, FSBOs, sphere of influence campaigns, and online lead nurture sequences. |
| user-invocable | true |
| metadata | {"openclaw":{"emoji":"🎯","always":true}} |
Use this skill to generate, qualify, score, and nurture residential real estate leads. This covers inbound lead handling, outbound prospecting strategy, and long-term nurture sequences.
When a listing expires in the MLS, the seller is frustrated and motivated. This is a high-priority outreach opportunity.
Script (First Contact — Empathetic, Not Pitchy):
"Hi [Name], I noticed your home at [Address] came off the market recently. I know that's frustrating when you're ready to move. I've done a lot of research on your neighborhood lately and I have some specific thoughts on what might have gotten in the way and what I'd do differently. Would you be open to a 10-minute conversation? No pressure — just want to share what I'm seeing."
Follow-up Sequence: Day 1 (call), Day 3 (handwritten note), Day 7 (email with market data), Day 14 (value email — comparable homes that sold), Day 30 (check-in call).
FSBOs often underestimate the complexity and end up selling for less or not at all.
Script:
"Hi [Name], I saw your home listed on [Zillow/Craigslist/etc]. I respect that you're trying to sell on your own — have you thought about what happens with the buyer's agent commission? Most FSBOs still pay the buy-side. I'd love to show you what full representation gets you and let you decide if it's worth it."
Systematic outreach to past clients, friends, family, and professional contacts.
Monthly SOI Touchpoint Menu (rotate through):
When a Zillow/Realtor.com/BoomTown lead comes in:
Score each lead 1-10 on these factors:
Priority tiers:
New Buyer Lead — 6-Month Email Sequence:
After every campaign or lead source, record in memory:
Use this to shift budget toward the highest-converting sources quarterly.
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