| name | apple-keynote-motion |
| description | Define Apple-Keynote-style motion grammar for educational videos. Use when selecting builds, handoffs, object continuity, stage transitions, framed content motion, typography reveals, or smooth presenter-to-canvas movement for the Remotion/Hyperframes vlog pipeline. |
Apple Keynote Motion
Overview
Make clips feel like one continuous presentation, not a collage. Favor object continuity, precise builds, calm pacing, and clear attention control over flashy effects.
Principles
- Preserve object identity across changes. If an object continues across shots, move, scale, or refocus it instead of replacing it.
- Reveal one idea at a time. Build text, labels, highlights, and callouts in a deliberate order.
- Keep motion legible. Prefer short movements with soft acceleration, clean staging, and no unnecessary rotation.
- Use transitions to clarify relationships. Avoid decorative wipes that do not explain why the next view appears.
- Default to simple cuts, match moves, and source-aware scale changes between presenter and canvas. A separate transition atom is allowed only when it preserves an object or explains a relationship better than the cut.
- Only show motion when it has a learning job: orient the viewer, signal a hierarchy change, compare two states, transform an object, inspect a detail, or recap the idea.
- For React-in-motion and Hyperframes atoms, state the reason for each moving part before animating it. If the reason is only "make it dynamic," remove or replace it.
- Use motion to simplify the layout, not to justify a crowded one. If two states cannot fit cleanly at once, reveal them top-down or sequentially instead of forcing a side-by-side composition.
- Animate only polished components. A pointer line, endpoint, and target highlight must move as one aligned component; otherwise choose a simpler border, dim, or focus zoom.
- Let stillness work. Premium motion stops cleanly and leaves readable frames.
Motion Choices
- Use build-in when a new idea arrives.
