Menu
End-of-life product messaging and sunset communication framework for clear, empathetic EOL announcements that preserve customer trust. Use when sunsetting a product, feature, service, API version, or pricing tier.
Based on SOC occupation classification
Expert agile coaching: framework selection, maturity assessment, retrospective facilitation, transformation roadmaps. Use when selecting an agile framework, coaching teams, facilitating retrospectives, or designing a transformation.
Administer the Atlassian suite (Jira/Confluence): user provisioning, groups, SSO/SAML, permissions, security policies, marketplace apps, backups, and org-wide governance. Use for admin config, access management, and system optimization.
Structured PM 1:1 templates by partner type — manager, engineering-manager partner, designer, IC reports, cross-functional — grounded in Radical Candor, the GROW coaching model, and the Manager Tools 1:1 framework.
PM career ladder rubrics from APM through VP/CPO across product sense, execution, leadership, strategy, and communication. Includes gap analysis, growth planning, and promotion packet templates.
Structured PM interview preparation across product sense, execution, strategy, behavioral, and technical rounds, using CIRCLES, AARM, STAR, and the estimation framework. Calibrated to APM, PM, Senior PM, and Group PM rubrics.
30-60-90 day plan for a new PM joining a company or team, grounded in Michael Watkins' First 90 Days framework and the STARS situational diagnosis. Includes week-by-week plan, stakeholder map, 1:1 question bank, and first-PRD template.
| name | eol-communication |
| description | End-of-life product messaging and sunset communication framework for clear, empathetic EOL announcements that preserve customer trust. Use when sunsetting a product, feature, service, API version, or pricing tier. |
| license | MIT + Commons Clause |
| metadata | {"version":"1.0.1","author":"borghei","category":"project-management","domain":"pm-execution","updated":"2026-06-15T00:00:00.000Z","tech-stack":"eol, product-lifecycle, change-communication"} |
Create clear, empathetic End-of-Life (EOL) communications that preserve customer trust and facilitate smooth transitions. Sunsetting a product is a high-stakes communication challenge -- done poorly, it damages brand trust and accelerates churn across your entire portfolio. Done well, it strengthens customer relationships and drives migration to replacement solutions.
The work runs in four phases: (1) Pre-announcement planning (what, why, who, when, what support, what risks), (2) Craft the message (transition narrative, customer impact, transition solution, timeline, one CTA), (3) Segment and distribute (different message and channel per segment), (4) Support and monitor (support FAQ, migration tracking, churn watch). See the playbook reference for the full framework, templates, and timeline guidance.
In Scope: EOL message creation, timeline planning, segment-specific messaging, internal FAQ preparation, migration monitoring framework, customer objection handling, support team preparation.
Out of Scope: Replacement product development, data migration tooling implementation, legal contract review, refund processing, technical infrastructure decommissioning.
Important Caveats: EOL communication is only as good as the transition path behind it. If the replacement product isn't ready or the migration path is broken, the best-written message won't prevent customer frustration. Ensure migration tooling is tested before announcing.
| Integration | Direction | What Flows |
|---|---|---|
create-prd/ | Complements | Replacement product PRD informs EOL transition narrative |
release-notes/ | Feeds into | Final product updates communicated alongside EOL timeline |
summarize-meeting/ | Receives from | EOL decision meeting notes inform communication content |
senior-pm/ | Receives from | Stakeholder map identifies high-risk accounts for personal outreach |
daci-framework/ | Complements | DACI chart clarifies who Drives the EOL decision and communication |
