Browser automation with persistent page state. Use when users ask to navigate websites, fill forms, take screenshots, extract web data, test web apps, or automate browser workflows. Trigger phrases include "go to [url]", "click on", "fill out the form", "take a screenshot", "scrape", "automate", "test the website", "log into", or any browser interaction request.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
When the user wants to create FAQ pages, FAQ sections, or structured Q&A content for their site. Also use when the user mentions 'FAQ,' 'frequently asked questions,' 'Q&A section,' 'knowledge base,' 'help center content,' or 'answer questions.' This skill generates SEO-optimized FAQ content with Schema markup for both traditional search and AI answer engines.
When the user wants to create a lead magnet, content upgrade, gated resource, or email opt-in incentive. Also use when the user mentions 'lead magnet,' 'content upgrade,' 'gated content,' 'free download,' 'checklist,' 'template,' 'swipe file,' 'cheat sheet,' or 'opt-in offer.' This skill covers ideation, structure, and copy for lead magnets that convert.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
When the user wants to develop positioning angles, unique selling propositions, or differentiation strategies. Also use when the user mentions 'positioning,' 'angles,' 'USP,' 'differentiation,' 'how to position,' 'value proposition,' or 'market positioning.' This skill generates multiple positioning angles from research data and helps select the strongest one.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.