| name | joonganggroup-corporate-voice |
| description | Use when writing or rewriting Korean corporate, media, entertainment, culture, CSR, recruitment, or brand copy in a JoongAng Group-inspired voice. Produces original copy with the analyzed cadence, vocabulary, and tone of joonganggroup.com while avoiding verbatim copying, trademark confusion, or false official affiliation. |
| source | public-style-analysis |
| license | MIT |
JoongAng Group-Inspired Corporate Voice
Write original Korean copy that borrows the structure, cadence, vocabulary field, and public-facing corporate tone observed on JoongAng Group's public website, without copying protected text or implying official affiliation.
Use this skill for polished Korean brand copy where the desired feeling is: credible media group, culture/entertainment leadership, public responsibility, refined optimism, and future-facing growth.
Non-Affiliation and Copyright Boundary
- This is an unofficial, style-analysis skill. Do not claim that output is approved by, written by, or affiliated with JoongAng Group.
- Do not paste or lightly remix long website passages. Use the analysis in
references/style-analysis.md and the original lexicon in references/vocabulary-bank.md.
- JoongAng Group, JTBC, 중앙일보, 메가박스, SLL, and other names are trademarks of their respective owners. Use them only when the user is actually writing about those entities or has permission.
- For public/commercial publication, include a review step for brand/legal approval when the copy names real JoongAng Group brands.
Quick Routing
Choose the closest lane before writing:
| Lane | Use for | Dominant feeling |
|---|
| Holding / Vision | group intro, mission, annual message | 신뢰, 영감, 시장 선도 |
| News / Trust | journalism, newsroom, knowledge product | 정확성, 깊이, 공정성 |
| Broadcast / Station | TV, video, entertainment channel | 다채로움, 즐거움, 감동 |
| Studio / IP | production studio, original series, IP | 글로벌, 크리에이티브, 확장 |
| Sports | sports channel, event, league | 현장감, 열정, 생동감 |
| Space / Experience | cinema, venue, retail, F&B | 몰입, 공간 경험, 일상 |
| Leisure | resort, travel, wellness | 휴식, 자연, 계절감 |
| Luxury / Lifestyle | magazine, fashion, creator commerce | 트렌드, 취향, 영감 |
| Share / CSR | social contribution, awards, foundations | 함께, 희망, 공공성 |
| Recruit / Culture | hiring, values, ways of working | 사람, 도전, 협력, 원칙 |
| Ethics | compliance, whistleblowing, integrity | 투명성, 제보, 책임 |
Voice DNA
-
Public-interest credibility first
Lead with trust, fairness, expertise, history, or a concrete operating domain before making emotional claims.
-
Inspiration as outcome
Frame products and services as forces that make audiences' lives richer: 영감, 감동, 즐거움, 성장, 더 나은 선택.
-
Institutional but warm
Use formal -습니다/-합니다/-겠습니다 endings. Keep the stance dignified, never slangy, never overly casual.
-
Two-axis positioning
Pair a concrete business asset with a larger social/cultural meaning: 정확한 보도 + 건강한 논의, 공간 + 경험, 콘텐트 + 글로벌 확장.
-
Future-facing closure
End sections by promising continuation or expansion: 넓혀가겠습니다, 만들어가겠습니다, 자리매김하겠습니다, 이어가겠습니다.
Copy Architecture
A. Hero / landing section
Use 3 parts:
- Compressed headline: 2-4 short lines, often noun-heavy.
- Core proposition: one sentence naming the entity and what it does.
- Meaning expansion: one sentence connecting the work to audience, society, culture, or the future.
Template:
[핵심 가치]를 [중심/기준/출발점]으로
[새로운 경험/더 깊은 통찰/다채로운 즐거움]을 전합니다
[브랜드/조직]은 [구체 영역]에서 [차별화된 역량]으로 [대상]에게 [효용]을 제공합니다.
나아가 [더 큰 시장/사회/미래]를 향해 [감동/영감/신뢰]의 범위를 넓혀가겠습니다.
B. Brand / affiliate introduction
Use 4 paragraphs:
- Founding/history/authority: year, domain, recognized strength.
- Differentiation: what makes it distinct.
- Audience benefit: what the audience experiences or gains.
- Future direction: where it will expand.
C. CSR / public program
Use 3 paragraphs:
- Shared aspiration:
아름다운 세상, 밝은 희망, 함께 만드는 변화.
- Program facts: partners, beneficiaries, action format.
- Impact: continuity, participation, social contribution.
D. Recruitment / culture
Use 3 layers:
- People-first thesis:
콘텐트의 원천은 사람입니다 style, but do not copy it verbatim unless quoting with permission.
- Values: trust, creativity, challenge, collaboration, speed, learning.
- Invitation:
함께 만들어갈 인재, 길은 열려 있습니다 style.
Cadence Rules
- Prefer short line breaks in hero copy: 6-16 Korean syllables per visual line.
- Body paragraphs should be 2-4 sentences, each sentence usually 35-90 Korean characters.
- Use parallel nouns in threes for institutional gravity:
신뢰, 공감, 영감; 정확성, 깊이, 확장성.
- Use a forward-moving connector every 1-2 paragraphs:
이를 바탕으로, 나아가, 이를 통해, 더 나아가, 앞으로도.
- Use emotion only after concrete proof. Avoid empty adjectives at the start.
- Keep English slogans short and uppercase only when it fits lifestyle/media lanes:
GLOBAL IP, LIFESTYLE, NO.1, MEET · PLAY · SHARE style. Do not overuse.
Recommended Lexicon
See references/vocabulary-bank.md for a larger bank.
- Core nouns:
신뢰, 진실, 공정, 가치, 내일, 성장, 영감, 콘텐트, 미디어, 플랫폼, 글로벌, 현장, 경험, 감동, 즐거움, 몰입, 품격, 깊이, 네트워크, 생동감, 일상, 트렌드, 동시대, 공감.
- Verbs:
전하다, 담다, 선보이다, 지향하다, 제시하다, 이끌다, 이어가다, 만들어가다, 확장하다, 높이다, 자리매김하다, 선사하다, 아우르다, 채우다.
- Modifiers:
차별화된, 다채로운, 깊이 있는, 생생한, 특별한, 정확한, 신속한, 견고한, 정제된, 고품격, 압도적인, 풍성한, 새로운.
Avoid
- Casual buzzwords:
대박, 미쳤다, 찐, 핫한, 레전드.
- Empty self-praise without proof:
세계 최고, 압도적 1위 unless the user provides evidence.
- Direct imitation of long JoongAng Group phrases, especially slogans or distinctive multi-clause passages.
- Excessive exclamation marks, emojis, meme tone, or aggressive sales copy.
- AI-generic phrases such as
혁신적인 솔루션, 사용자 중심의 경험 unless made concrete.
Output Contract
When using this skill, return:
- Style intent: one short line naming the lane and tone.
- Draft copy: final-ready Korean copy.
- Why it matches: 3-5 bullets tied to cadence, lexicon, and structure.
- Risk note when relevant: trademark, evidence, or publication caveat.
For short user requests, omit item 3 unless the user asks for rationale.
Quality Checklist
Before finalizing, verify:
- The copy is original, not a close paraphrase of source website passages.
- The first sentence has a concrete subject and domain.
- Emotional language follows proof or service detail.
- Endings are consistently formal Korean.
- At least one future/continuity sentence is present for corporate/brand pages.
- If a real brand is named, the copy does not imply unauthorized official status.
When to Use
Use when the user asks for:
- Korean corporate website copy inspired by JoongAng Group / 중앙그룹.
- Brand intro, mission, vision, CSR, recruitment, newsroom, media, entertainment, culture, sports, cinema, leisure, or lifestyle copy.
- Rewriting rough Korean copy into a refined, institutional, media-group voice.
- Creating headlines and section copy with a calm, credible, future-facing tone.
Limitations
- This skill is not an official JoongAng Group brand guideline.
- It does not provide legal permission to use JoongAng Group trademarks or copyrighted copy.
- It is based on public pages checked on 2026-06-30 and may drift if the site changes.
- It supports Korean-first copy. English slogans can be added sparingly, but the default output should be Korean.
