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Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces.
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Based on SOC occupation classification
| name | lead-writer |
| description | Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces. |
| model | sonnet |
| user-invocable | true |
Generate the opening lead of long-form direct response copy. The lead is the first 200-500 words after the headline — it determines whether a prospect commits to reading or bounces. A great hook earns attention; a great lead earns the next 2,000 words. This skill produces 3 lead variations across different lead types so the copywriter can test or choose the strongest opening for their format (sales page, VSL, advertorial, email).
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
lead_type | Yes | One of: story, problem_agitation, curiosity, news, contrarian — or auto to get best-fit recommendation |
key_mechanism | No | The product's unique mechanism (output from /mechanism-ideation) |
format_context | No | Where this lead will be used: sales_page, vsl, advertorial, email, general (default: general) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. The lead sits between the hook (first line) and the body copy — it must sustain the curiosity the hook created while building enough emotional investment to carry the reader into the mechanism reveal.
Determine market awareness level (Eugene Schwartz scale):
Match lead type to awareness level. If lead_type: auto, recommend based on this analysis.
Generate 3 distinct leads (200-500 words each):
If lead_type is specific, write 3 variations of that type. If auto, write the top 3 recommended types.
For each variation, provide:
## Lead Variations: [Product Name]
**Audience:** [target audience summary]
**Awareness Level:** [assessed level]
**Mechanism:** [key mechanism, if provided]
---
### Lead 1: [Type] — Strength: X/5
[Full lead copy, 200-500 words]
**Assessment:**
- Best for: [format]
- Awareness match: [level]
- Risk: [what could cause failure]
---
### Lead 2: [Type] — Strength: X/5
[Full lead copy, 200-500 words]
**Assessment:**
- Best for: [format]
- Awareness match: [level]
- Risk: [what could cause failure]
---
### Lead 3: [Type] — Strength: X/5
[Full lead copy, 200-500 words]
**Assessment:**
- Best for: [format]
- Awareness match: [level]
- Risk: [what could cause failure]
---
## Recommendation
**Strongest lead:** Lead #X
**Reasoning:** [why this lead wins for this product + audience combo]
**Suggested test:** [which two leads to A/B test and why]
Each lead must hook within the first 2 sentences — no slow warmups
Story leads must use specific, concrete details — not generic scenarios
Problem-agitation leads must name real consequences, not vague discomfort
Curiosity leads must tease something specific — not empty intrigue
All leads must transition naturally into a mechanism reveal or body copy
Word count must stay in 200-500 range — leads that run long lose their purpose
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/hook-battery for the headline/hook that precedes the lead/mechanism-ideation for the mechanism the lead must set up/vsl-script, /lander-copy, or /advertorial-writer/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
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