| name | Product Management for WordPress |
| description | Product management frameworks for WordPress plugins — persona creation, Jobs to Be Done, feature hypothesis testing, positioning, problem framing, and user stories. |
| triggers | ["persona","jobs to be done","JTBD","feature hypothesis","positioning","problem framing","user story","product management","product strategy"] |
Product Management for WordPress
Frameworks for WordPress plugin product management — from problem discovery through positioning and feature validation.
Plugin Persona
## Persona: [Name]
**Role**: [Job title / WordPress role]
**Technical level**: [Beginner / Intermediate / Advanced]
**Goals**: [What they're trying to accomplish]
**Frustrations**: [What's blocking them today]
**WordPress context**: [Site type, plugins, hosting]
**Decision factors**: [Price, reviews, features, support]
Jobs to Be Done (JTBD)
When [situation],
I want to [motivation],
so I can [expected outcome].
Feature Hypothesis
**We believe** [this feature]
**for** [this persona]
**will achieve** [this outcome]
**We'll know this is true when** [measurable signal]
Plugin Positioning
**For** [target user]
**who** [has this need/problem]
**[Plugin Name]** is a [category]
**that** [key benefit].
**Unlike** [alternatives],
**we** [key differentiator].
User Stories
As a [WordPress role],
I want to [action],
so that [benefit].
### Acceptance Criteria
- [ ] [Specific, testable condition]
References
