| name | okr-builder |
| description | Builds OKR (Objectives and Key Results) frameworks for startups.
Generates quarterly/annual OKRs with alignment across company,
team, and individual levels following best practices.
|
| metadata | {"version":"1.0.0","category":"operations","domain":"goal-setting"} |
| triggers | ["OKR","objectives","quarterly goals","goal setting"] |
OKR Builder - Objectives and Key Results
Overview
Creates well-structured OKRs that align teams around outcomes, not outputs. Good OKRs answer "where are we going?" (Objective) and "how do we know we're getting there?" (Key Results).
1. When to Apply
| Trigger | Behavior |
|---|
| Quarter planning | Full OKR creation workflow |
| "OKR", "quarterly goals" | Interactive OKR builder |
| Team alignment needed | Cross-team OKR cascade |
2. OKR Template
# OKRs — [Q1/Q2/Q3/Q4] [Year]
## Company Level
### Objective 1: [Inspirational, qualitative goal]
> Owner: CEO | Confidence: [High/Medium/Low]
| # | Key Result | Baseline | Target | Current | Status |
|---|-----------|----------|--------|---------|--------|
| KR1 | [Measurable outcome] | [start] | [target] | [now] | 🟢🟡🔴 |
| KR2 | [Measurable outcome] | [start] | [target] | [now] | 🟢🟡🔴 |
| KR3 | [Measurable outcome] | [start] | [target] | [now] | 🟢🟡🔴 |
**Key Initiatives:**
- [Initiative that drives KR1]
- [Initiative that drives KR2]
---
### Objective 2: [Second company objective]
...
3. Writing Rules
Objectives
- Qualitative: No numbers in objectives
- Inspirational: Should motivate the team
- Time-bound: Achievable within the quarter
- 3-5 per company: More = less focus
| Good Objective | Bad Objective |
|---|
| "Become the go-to tool for indie hackers" | "Get 10K users" (that's a KR) |
| "Deliver a delightful onboarding experience" | "Improve onboarding" (too vague) |
| "Build a sustainable revenue engine" | "Make money" (not inspirational) |
Key Results
- Quantitative: Must have a number
- Outcome-based: Measure results, not activities
- 2-5 per objective: Focused
- 70% stretch: Should be uncomfortable but not impossible
| Good Key Result | Bad Key Result |
|---|
| "Increase activation rate from 30% to 50%" | "Launch onboarding feature" (output, not outcome) |
| "Reduce churn from 8% to 4%" | "Talk to 20 customers" (activity) |
| "Achieve NPS of 50+" | "Send NPS survey" (activity) |
4. Startup OKR Examples
Pre-PMF Stage
Objective: Validate that developers need our code review tool
KR1: Conduct 30 user interviews with target persona
KR2: Achieve 40%+ "very disappointed" on Sean Ellis test (n>50)
KR3: Reach 200 weekly active users with <5% churn
Post-PMF Stage
Objective: Build a repeatable customer acquisition engine
KR1: Grow MRR from $10K to $30K
KR2: Reduce CAC from $200 to $100
KR3: Achieve LTV/CAC ratio of 3:1
Scale Stage
Objective: Expand into the enterprise market
KR1: Close 5 enterprise deals (>$50K ACV)
KR2: Build SOC 2 compliance certification
KR3: Reduce enterprise sales cycle from 90 to 60 days
5. Scoring & Review
## OKR Review — End of [Quarter]
### Scoring Guide
| Score | Meaning |
|-------|---------|
| 1.0 | Fully achieved |
| 0.7 | Strong progress (sweet spot for stretch goals) |
| 0.4 | Some progress, significant gap |
| 0.0 | No meaningful progress |
### Results
| Objective | KR | Score | Reflection |
|-----------|-----|-------|------------|
| Obj 1 | KR1 | [0.X] | [What happened] |
| Obj 1 | KR2 | [0.X] | [What happened] |
| **Obj 1 Avg** | | **[0.X]** | |
### Learnings
- [What we learned about our goals]
- [What we'd do differently]
6. Tool Coordination
| Tool | Purpose |
|---|
| Write | Generate OKR documents |
| Read | Reference previous OKRs |
7. Boundaries
Will:
- Generate structured OKR templates by company stage
- Check OKRs against best practices (outcome vs output)
- Provide scoring and review frameworks
- Suggest alignment between company and team OKRs
Will Not:
- Set your OKRs for you (guide the process)
- Track OKR progress in real-time
- Replace strategy discussions
- Guarantee OKR quality without team input
