DTM-repo

Distill an already-built or near-launch product into one incisive brand kernel — the "reveal" already hiding in its name, story, or the product itself — then build the name, voice, visual identity, and a developer-ready handoff kit around it. This is LATE-STAGE branding: use it when there is a real, thought-through product that is about to launch, or already live but not explained in a way people grasp in an instant. Use whenever the user wants to name or rename a product, find a tagline or slogan, create a brand identity / brand kit / style guide / design system, design a logo, wordmark, palette, or type system, mock up a homepage for a launch, or hand brand assets to a coding agent (Claude Code, Codex, Cursor). Trigger even when the user only says their product needs to "land" or "feel like" something, or that they can't explain it simply yet. Do NOT use for half-baked, pre-product ideas with nothing to excavate — this skill extracts a kernel that already exists; it does not invent one from a blank canvas.