abm-outbound

name	ABM Outbound
description	Multi-channel ABM automation that turns LinkedIn URLs into coordinated outbound campaigns. Scrapes profiles, enriches with Apollo (email + phone), gets mailing addresses via Skip Trace, then orchestrates email sequences, LinkedIn touches, and handwritten letters via Scribeless. The secret weapon for standing out in crowded inboxes.

ABM Outbound

Turn LinkedIn prospect lists into multi-channel outbound: email sequences, LinkedIn touches, and handwritten letters.

Prerequisites

Service	Purpose	Sign Up
Apify	LinkedIn scraping, Skip Trace	apify.com
Apollo	Email & phone enrichment	apollo.io
Scribeless	Handwritten letters	platform.scribeless.co
Instantly (optional)	Dedicated cold email	instantly.ai

export APIFY_API_KEY="your_key"
export APOLLO_API_KEY="your_key"
export SCRIBELESS_API_KEY="your_key"

Pipeline

┌─────────────┐    ┌─────────────┐    ┌─────────────┐    ┌─────────────┐    ┌─────────────┐
│  1. INPUT   │───▶│  2. SCRAPE  │───▶│  3. ENRICH  │───▶│  4. ADDRESS │───▶│ 5. OUTREACH │
│  LinkedIn   │    │  Profiles   │    │ Email/Phone │    │ Skip Trace  │    │             │
│    URLs     │    │             │    │             │    │             │    │             │
└─────────────┘    └─────────────┘    └─────────────┘    └─────────────┘    └─────────────┘
   Your list          Apify             Apollo            Apify PFI        Email +
                                                                          LinkedIn +
                                                                          Scribeless

Step 1: Gather LinkedIn URLs

Provide a list of LinkedIn profile URLs from:

• LinkedIn Sales Navigator exports
• LinkedIn search scrapers
• CRM exports
• Manual prospecting

linkedin_url
https://linkedin.com/in/johndoe
https://linkedin.com/in/janesmith

Step 2: Scrape LinkedIn Profiles

curl -X POST "https://api.apify.com/v2/acts/harvestapi~linkedin-profile-scraper/run-sync-get-dataset-items" \
  -H "Authorization: Bearer $APIFY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "profileUrls": [
      "https://linkedin.com/in/johndoe",
      "https://linkedin.com/in/janesmith"
    ]
  }'

Returns: First name, last name, company, title, location.

Step 3: Enrich with Apollo (Email & Phone)

curl -X POST "https://api.apollo.io/api/v1/people/bulk_match" \
  -H "X-Api-Key: $APOLLO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "reveal_personal_emails": true,
    "reveal_phone_number": true,
    "details": [{
      "first_name": "John",
      "last_name": "Doe",
      "organization_name": "Acme Corp",
      "linkedin_url": "https://linkedin.com/in/johndoe"
    }]
  }'

Returns: Work email, phone numbers.

Step 4: Get Mailing Address (Skip Trace)

curl -X POST "https://api.apify.com/v2/acts/one-api~skip-trace/run-sync-get-dataset-items" \
  -H "Authorization: Bearer $APIFY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name": ["John Doe"]}'

Returns: Street address, city, state, postal code.

Important: Verify Skip Trace state matches LinkedIn location.

Step 5: Multi-Channel Outreach

5a: Email Sequence

Option 1: Apollo Sequences (Recommended)

curl -X POST "https://api.apollo.io/api/v1/emailer_campaigns/add_contact_ids" \
  -H "X-Api-Key: $APOLLO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "emailer_campaign_id": "YOUR_SEQUENCE_ID",
    "contact_ids": ["CONTACT_ID_1", "CONTACT_ID_2"],
    "send_email_from_email_account_id": "YOUR_EMAIL_ACCOUNT_ID"
  }'

Option 2: Instantly.ai

curl -X POST "https://api.instantly.ai/api/v1/lead/add" \
  -H "Authorization: Bearer $INSTANTLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "campaign_id": "YOUR_CAMPAIGN_ID",
    "email": "[e-mail]",
    "first_name": "John",
    "last_name": "Doe",
    "company_name": "Acme Corp",
    "personalization": "Saw Acme just expanded to UK"
  }'

Option 3: CSV Upload

email,first_name,last_name,company,title,phone,personalization
[e-mail],John,Doe,Acme Corp,VP Marketing,555-1234,Saw Acme just expanded to UK

5b: LinkedIn Sequence

• Day 1: View profile
• Day 2: Connection request with personalized note
• Day 4: Follow-up message if connected
• Day 7: Engage with their content

5c: Handwritten Letter (Scribeless)

Create campaign at platform.scribeless.co, then add recipients:

curl -X POST "https://platform.scribeless.co/api/recipients" \
  -H "X-API-Key: $SCRIBELESS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "campaignId": "YOUR_CAMPAIGN_ID",
    "data": {
      "firstName": "John",
      "lastName": "Doe",
      "company": "Acme Corp",
      "address": {
        "address1": "123 Main St",
        "city": "San Francisco",
        "state": "CA",
        "postalCode": "94102",
        "country": "US"
      },
      "variables": {
        "custom1": "Saw Acme just expanded to the UK — congrats!"
      }
    }
  }'

See references/scribeless-api.md for full API details.

Coordinated Timing

Day	Email	LinkedIn	Letter
1	—	View profile	Letter sent
3	—	Connection request	—
5	"Got my note?"	—	Letter arrives
7	Value email	Message if connected	—
10	Case study	—	—
14	Break-up	Engage content	—

The play: Letter lands → Email references it → LinkedIn reinforces.

Complete Workflow

# 1. Start with LinkedIn URLs
linkedin_urls = load_csv("prospects.csv")

# 2. Scrape profiles
profiles = apify_linkedin_scrape(linkedin_urls)

# 3. Enrich with Apollo
for profile in profiles:
    enriched = apollo_bulk_match(profile)
    profile['email'] = enriched['email']
    profile['phone'] = enriched['phone']

# 4. Get mailing addresses
for profile in profiles:
    address = skip_trace(profile['name'])
    if address['state'] == profile['linkedin_state']:
        profile['address'] = address
        profile['mailable'] = True

# 5. Push to channels
push_to_email_tool(profiles)
push_to_scribeless(profiles, campaign_id)
export_for_linkedin(profiles)

Output Format

first_name,last_name,email,phone,company,title,address1,city,state,postal,country,linkedin,mailable
John,Doe,[e-mail],555-1234,Acme Corp,VP Marketing,123 Main St,San Francisco,CA,94102,US,linkedin.com/in/johndoe,TRUE

Best Practices

1. Verify addresses — Skip Trace state should match LinkedIn location
2. Personalize everything — Company news, job changes, shared connections
3. Coordinate timing — Letter lands before "did you get my note?" email
4. Start small — Test with 20-50 prospects before scaling
5. Track by channel — Know which channel drives replies