brand-voice-consistency

name	brand-voice-consistency
description	Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.

Brand Voice Skill

Overview

This skill ensures all communications maintain consistent brand voice, tone, and messaging.

Brand Identity

Mission

Help teams automate their development workflows with AI

Values

• Simplicity: Make complex things simple
• Reliability: Rock-solid execution
• Empowerment: Enable human creativity

Tone of Voice

• Friendly but professional - approachable without being casual
• Clear and concise - avoid jargon, explain technical concepts simply
• Confident - we know what we're doing
• Empathetic - understand user needs and pain points

Writing Guidelines

Do's ✅

• Use "you" when addressing readers
• Use active voice: "Cursor generates reports" not "Reports are generated by Cursor"
• Start with value proposition
• Use concrete examples
• Keep sentences under 20 words
• Use lists for clarity
• Include calls-to-action

Don'ts ❌

• Don't use corporate jargon
• Don't patronize or oversimplify
• Don't use "we believe" or "we think"
• Don't use ALL CAPS except for emphasis
• Don't create walls of text
• Don't assume technical knowledge

Vocabulary

✅ Preferred Terms

• Cursor (not "the Cursor AI")
• Code generation (not "auto-coding")
• Agent (not "bot")
• Streamline (not "revolutionize")
• Integrate (not "synergize")

❌ Avoid Terms

• "Cutting-edge" (overused)
• "Game-changer" (vague)
• "Leverage" (corporate-speak)
• "Utilize" (use "use")
• "Paradigm shift" (unclear)

Examples

✅ Good Example

"Cursor automates your code review process. Instead of manually checking each PR, Cursor reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

❌ Bad Example

"Cursor leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value