business-model-canvas

name	business-model-canvas
description	Map value creation, delivery, and capture with the Business Model Canvas. Use when evaluating startups, pivots, product strategy, revenue streams, cost structure, partners, channels, or business-model coherence; avoid for deep customer-job research, roadmap breakdowns, or macro-environment scans.

Business Model Canvas

Map how a product creates, delivers, and captures value.

When to Use

• Evaluate startup or product ideas.
• Analyze competitor business models.
• Plan pivots or expansions.
• Explain strategy to stakeholders.
• Find gaps in current model.

Goal

Produce a clear nine-block canvas. Show model coherence. List assumptions, risks, and next validation steps.

Rules

• Start with customer segments.
• Keep each block concise.
• Separate facts from assumptions.
• Quantify revenue, costs, CAC, LTV, and margins when possible.
• Check whether all blocks support the same strategy.

Nine Blocks

• Customer Segments: who you serve.
• Value Propositions: why they care.
• Channels: how you reach and deliver.
• Customer Relationships: how you interact and retain.
• Revenue Streams: how money is made.
• Key Resources: assets required.
• Key Activities: work required.
• Key Partners: external dependencies.
• Cost Structure: major fixed and variable costs.

Flow

1. Define primary and secondary customer segments.
2. State the job, pain, and gain for each segment.
3. Write value propositions for each segment.
4. Map channels across discovery, purchase, delivery, and support.
5. Define customer relationship model.
6. List revenue streams and pricing logic.
7. Identify resources, activities, and partners needed to deliver value.
8. Estimate cost structure and unit economics.
9. Check coherence across all blocks.
10. Recommend validation tests and strategy changes.

Resources

• Strategyzer - Business Model Canvas
• Business Model Generation - Osterwalder & Pigneur
• Value Proposition Design

Output

## Business Model Canvas

Company/Product: [name]

- Customer Segments: [summary]
- Value Propositions: [summary]
- Channels: [summary]
- Customer Relationships: [summary]
- Revenue Streams: [summary]
- Key Resources: [summary]
- Key Activities: [summary]
- Key Partners: [summary]
- Cost Structure: [summary]

## Economics
- Pricing: [model]
- CAC: [estimate or unknown]
- LTV: [estimate or unknown]

## Assessment
- Strengths: [top 2-3]
- Weaknesses: [top 2-3]
- Risks: [top 2-3]
- Assumptions: [top 2-3]

## Recommendations
- [priority]: [action and expected impact]