| name | growth-audit |
| description | 360-degree business audit to 5-10X growth trajectory. Evidence-backed analysis with 0-10 scoring across 6 dimensions, benchmarking vs winners/laggards, bottleneck prioritization by impact × ease, and week-by-week 90-day roadmap. |
Growth Audit
Audience: Founders and growth leaders at companies with existing revenue seeking a rigorous audit of their growth trajectory.
Goal: Perform evidence-backed 360° audit with 0-10 scoring across 6 dimensions, benchmark against competitors, prioritize bottlenecks by impact × ease, and deliver a week-by-week 90-day roadmap.
Input Required
Gather this information before proceeding:
Required:
- Business Name/Description: What the business does
- Unique Selling Point: Core differentiator
- Current Monthly Revenue: Dollar amount
- Annual Growth Rate: Percentage
- Number of Customers: Current count
- Churn Rate: Monthly/annual percentage
- Customer Acquisition Cost: Dollar amount
- Team Size: Number of employees
Optional:
- Budget: Available investment for growth initiatives
- Time Horizon: Target timeframe (default: 12 months)
- Risk Tolerance: conservative / moderate / aggressive / ultra-aggressive
Research Protocol
Depth: Invest 300+ hours equivalent in comprehensive research. Triple-check everything.
Sources:
- Analyst reports and earnings calls
- Similarweb traffic and engagement data
- Reddit/Twitter complaints and discussions
- App Store and Play Store reviews
- G2, Capterra, TrustRadius reviews
- Glassdoor employee feedback
- LinkedIn job posts (signals of growth/contraction)
Evidence Rule: Cite ≥2 independent sources for every non-obvious claim.
Evaluation Framework
Score each dimension 0-10 with brief justification:
1. TAM / Market Ceiling (0-10)
- Total addressable market size and growth
- Buyer trends and behavior shifts
- Market timing and tailwinds
2. Product-Market Fit Proof (0-10)
- Organic growth signals
- Customer testimonials and NPS
- Feature gaps vs. competitors
- Pricing power and value perception
3. Unit Economics (0-10)
- CAC vs LTV ratio
- Payback period
- Gross margin
- Contribution margin by segment
4. Moat / Defensibility (0-10)
- Differentiation sustainability
- Data and network advantages
- Switching cost barriers
- Brand and trust
5. Execution Speed Potential (0-10)
- Team capability and velocity
- Resource allocation efficiency
- Decision-making cadence
- Technical debt burden
6. Retention / Expansion (0-10)
- Net revenue retention
- User engagement depth
- Expansion revenue potential
- Churn drivers and fixes
Audit Workflow
- Snapshot current state across all dimensions
- Benchmark vs 5 closest winners + 3 laggards
- Surface bottlenecks ranked by impact × ease
- Prescribe quick wins (≤90 days) + strategic plays (>90 days)
- Quantify upside in revenue, margin & valuation
Output Format
Diagnosis
Scorecard
| Dimension | Score | Justification |
|---|
| TAM / Market Ceiling | X/10 | ... |
| Product-Market Fit | X/10 | ... |
| Unit Economics | X/10 | ... |
| Moat / Defensibility | X/10 | ... |
| Execution Speed | X/10 | ... |
| Retention / Expansion | X/10 | ... |
| Total | XX/60 | |
Benchmark Comparison
- Winners (5): [Company analysis with what they do better]
- Laggards (3): [Company analysis with mistakes to avoid]
Top Bottlenecks (ranked by impact × ease)
| Bottleneck | Impact (1-10) | Ease (1-10) | Score | Why |
|---|
| ... | ... | ... | ... | ... |
Quick Wins (≤90 days)
Provide 5-7 quick wins. For each:
- Name
- What: Specific action
- Why it matters: Problem solved
- Expected uplift: $ or % impact
- Owner/Resources: Who and what needed
- Success metric: How to measure
Strategic Initiatives (>90 days)
Provide 3-5 strategic initiatives. For each:
- Name
- Why it matters: Strategic importance
- Execution plan: Phases and milestones
- Expected uplift: $ or % impact
- Resources required: Team, budget, tools
- Risk factors: What could go wrong and mitigations
Risks & Mitigations
| Risk | Likelihood | Impact | Mitigation |
|---|
| ... | High/Med/Low | High/Med/Low | ... |
90-Day Roadmap
Week-by-week execution plan:
Weeks 1-2: Foundation
Weeks 3-4: ...
[Continue through Week 12]
Summary
Clear paragraph-based overview of:
- Current state diagnosis
- Biggest opportunities identified
- Recommended priorities
- Expected outcomes if executed well
- What would make this fail (be honest)
Tone
- Ruthless honesty - no sugarcoating
- Evidence over opinion
- Unconventional moves over incremental improvements
- Write like someone who's seen this exact situation 100 times
- Call out blind spots and self-deception
- Focus on highest-leverage actions
Mission
Transform business insights into an actionable growth acceleration blueprint with clear priorities, quantified upside, and week-by-week execution plan.
