ux-writing

name	ux-writing
description	Write or review UX copy — microcopy, error messages, empty states, CTAs, onboarding flows. Integrates with UX Copy MCP for langpack search and AI generation when available.
argument-hint	<context, copy to review, or component name>
allowed-tools	["mcp__claude_ai_Figma__get_design_context","mcp__claude_ai_Figma__get_screenshot","mcp__ux-copy__match_copy","mcp__ux-copy__generate_copy","mcp__ux-copy__process_screen","mcp__ux-copy__process_screens","Read","Bash(grep *)"]
paths	["**/locales/**","**/i18n/**","**/translations/**","**/strings/**","**/copy/**","**/content/**","**/*.json"]

UX Writing

Write clear, concise, and helpful interface copy.

When Triggered

Activate when the user says "ux copy", "write copy for", "error message", "empty state", "what should this button say", "microcopy", "CTA copy", "onboarding copy", or asks for help with any interface text.

Usage

/ux-writing $ARGUMENTS

Write or review UX copy for: @$1

What to Ask (if missing)

• Context: What screen, flow, or feature?
• User state: What is the user trying to do? How are they feeling?
• Tone: Formal, friendly, playful, reassuring?
• Constraints: Character limits, platform guidelines?
• Brand voice (optional): Any existing style guide?

Writing Principles

1. Clear: Say exactly what you mean. No jargon, no ambiguity.
2. Concise: Use the fewest words that convey the full meaning.
3. Consistent: Same terms for the same things everywhere.
4. Useful: Every word should help the user accomplish their goal.
5. Human: Write like a helpful person, not a robot.

Copy Patterns

CTAs

• Start with a verb: "Start free trial", "Save changes", "Download report"
• Be specific: "Create account" not "Submit"
• Match the outcome to the label

Error Messages

Structure: What happened + Why + How to fix

• "Payment declined. Your card was declined by your bank. Try a different card or contact your bank."

Empty States

Structure: What this is + Why it's empty + How to start

• "No projects yet. Create your first project to start collaborating with your team."

Confirmation Dialogs

• Make the action clear: "Delete 3 files?" not "Are you sure?"
• Describe consequences: "This can't be undone"
• Label buttons with the action: "Delete files" / "Keep files" not "OK" / "Cancel"

Tooltips

• Concise, helpful, never obvious
• Answer "what does this do?" not "what is this?"

Loading States

• Set expectations: "Generating report... This usually takes about 30 seconds"
• Reduce anxiety with progress indicators

Voice and Tone Adaptation

Adapt tone to context:

• Success: Celebratory but not over the top
• Error: Empathetic and helpful
• Warning: Clear and actionable
• Neutral: Informative and concise

Output Format

## UX Copy: [Context]

### Recommended Copy
**[Element]**: [Copy]

### Alternatives
| Option | Copy | Tone | Best For |
|--------|------|------|----------|
| A | [Copy] | [Tone] | [When to use] |
| B | [Copy] | [Tone] | [When to use] |
| C | [Copy] | [Tone] | [When to use] |

### Rationale
[Why this copy works — user context, clarity, action-orientation]

### Localization Notes
[Anything translators should know — idioms to avoid, character expansion, cultural context]

Frontitude CSV Export

After bulk processing, generate a CSV file in Frontitude import format with these columns:

Name,Unique key,Context,Value,Value (English - en),Value (Thai - th),Status,Tags,Copy guidelines,Updated at,Last Edited By,Frontitude link

Column mapping:

Column	Rule	Example
Name	{platform} / {category} / {actual EN copy or short name}: / {seq} {Type}_{device}	Krungthai Business / 03 Title / Rate Confirmation Summary: / 999 Title_web
Unique key	Same as Name	(same)
Context	Leave empty unless user provides context	(empty)
Value	Raw display value — may differ from EN copy	Rate Confirmation Summary 999
Value (English - en)	EN copy as shown in UI	Rate Confirmation Summary:
Value (Thai - th)	TH copy as shown in UI	สรุปการยืนยันอัตราแลกเปลี่ยน:
Status	Draft	Draft
Tags	Ask user for sprint/milestone tags. Do NOT invent tags.	OR Multiple Approve, KB_MVP5_D2, Krungthai Business_Mobile
Copy guidelines	Short note only (1-3 words), not rule explanation	New copy
Updated at	Leave empty	(empty)
Last Edited By	Leave empty	(empty)
Frontitude link	Leave empty	(empty)

Important rules:

1. Name: Use actual EN copy text as copy name, not generic labels like "Page Title"
2. Context, Updated at, Last Edited By, Frontitude link: Always leave empty
3. Tags: Always ask user for tags. Never use "AI Generated" as a tag.
4. Copy guidelines: Max 1-3 words. Never write rule explanations.
5. Sequence number: Ask user or use 999 as placeholder.

Before generating CSV, ask user for: platform name, device (web/mobile), tags, starting sequence number, copy guidelines note.

Category mapping for the Name column:

Placement	Category Code
Title	03 Title
Button / CTA	05 Button
Toast / Snackbar	08 Informing
Popup / Dialog	07 Popup
Empty State	09 Empty State
Inline Error	06 Error
Tooltip	10 Tooltip
Label	04 Label
Placeholder	04 Placeholder
Push Notification	11 Notification

CSV Output by Platform

Claude Code (CLI / Desktop IDE): Write the file to the working directory: frontitude-export-{screen_name}-{date}.csv

Claude Desktop / Claude Web (no filesystem access): Output the complete CSV as a code block so the user can copy and save as .csv.

Always produce the CSV regardless of platform — the delivery method changes, the content does not.

Workflow

Follow this workflow to ensure consistency before creating new copy.

Important: At the start of every session, check if UX Copy MCP tools are available by attempting to use match_copy. If it responds, use the MCP workflow. If not available, use the fallback workflow. Always state which mode you are using.

Step 1: Search existing copy

With UX Copy MCP (try this first):

• Call match_copy with the text you need to write
• Check if the same or similar copy already exists in langpack/Frontitude
• Reuse existing i18n keys when possible

Without MCP (fallback):

• Grep locale/i18n files for similar terms and keys

Step 2: Generate or write copy

With UX Copy MCP:

• Call generate_copy with placement, intent, tone, and max_length parameters
• The MCP returns 3 options with TH/EN text and tone labels

Without MCP (fallback):

• Write copy manually following the Writing Principles and Copy Patterns above
• Provide 3 alternatives with tone labels

Step 3: Batch processing (full screens)

With UX Copy MCP:

• Single screen: call process_screen with all fields at once
• Multi-screen flow: call process_screens which adds consistency checks (tone divergence, CTA verb sprawl)

Without MCP (fallback):

• Review each field manually and cross-reference with existing copy patterns

Step 4: Export Frontitude CSV

Always produce CSV output after bulk processing (see CSV Output by Platform above).

Brand Voice Integration

This skill provides the universal workflow for writing UX copy. For platform-specific rules (capitalization, punctuation, component formats), pair with the brand-voice skill.

Skill	Responsibility
ux-writing	HOW to write — principles, workflow, MCP integration, search/generate
brand-voice	WHAT rules to follow — capitalization, punctuation, component patterns, vocab

Figma Integration

If a Figma URL is provided, use the Figma MCP to view the screen context and understand the full user flow. Check character limits and layout constraints from the design.

When both Figma MCP and UX Copy MCP are available:

1. Pull the screen design from Figma → identify all text fields
2. Feed those fields into process_screen → get existing matches + generated alternatives
3. Return results with Frontitude CSV file for direct import

Local Code Integration

When working with local code:

• Read existing copy from locale/i18n files to maintain consistency with current terminology
• Grep for existing copy patterns to ensure the new copy matches the product's voice
• Read component files to understand the UI context where copy will appear
• Check for hardcoded strings that should be extracted to locale files
• When writing copy, output in the project's i18n format if one exists (JSON, YAML, etc.)
• If UX Copy MCP is connected, cross-reference local i18n keys with the centralized langpack to detect drift