| name | ckm:design |
| description | Design brand identity, logos, banners, and visual assets. Use for brand systems, design tokens, corporate identity programs. Not for UI code patterns. |
| user-invocable | true |
| when_to_use | Invoke for brand systems and visual identity, not UI code. |
| category | frontend |
| keywords | ["brand","logo","CIP","banners","identity"] |
| argument-hint | [design-type] [context] |
| license | MIT |
| metadata | {"author":"claudekit","version":"2.1.0"} |
Design
Unified design skill: brand, tokens, UI, logo, CIP, slides, banners, social photos, icons.
When to Use
- Brand identity, voice, assets
- Design system tokens and specs
- UI styling with shadcn/ui + Tailwind
- Logo design and AI generation
- Corporate identity program (CIP) deliverables
- Presentations and pitch decks
- Banner design for social media, ads, web, print
- Social photos for Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok
Sub-skill Routing
| Task | Sub-skill | Details |
|---|
| Brand identity, voice, assets | brand | External skill |
| Tokens, specs, CSS vars | design-system | External skill |
| shadcn/ui, Tailwind, code | ui-styling | External skill |
| Logo creation, AI generation | Logo (built-in) | references/logo-design.md |
| CIP mockups, deliverables | CIP (built-in) | references/cip-design.md |
| Presentations, pitch decks | Slides (built-in) | references/slides.md |
| Banners, covers, headers | Banner (built-in) | references/banner-sizes-and-styles.md |
| Social media images/photos | Social Photos (built-in) | references/social-photos-design.md |
| SVG icons, icon sets | Icon (built-in) | references/icon-design.md |
Logo Design (Built-in)
55+ styles, 30 color palettes, 25 industry guides. Gemini Nano Banana models.
Logo: Generate Design Brief
python3 ~/.claude/skills/design/scripts/logo/search.py "tech startup modern" --design-brief -p "BrandName"
Logo: Search Styles/Colors/Industries
python3 ~/.claude/skills/design/scripts/logo/search.py "minimalist clean" --domain style
python3 ~/.claude/skills/design/scripts/logo/search.py "tech professional" --domain color
python3 ~/.claude/skills/design/scripts/logo/search.py "healthcare medical" --domain industry
Logo: Generate with AI
ALWAYS generate output logo images with white background.
python3 ~/.claude/skills/design/scripts/logo/generate.py --brand "TechFlow" --style minimalist --industry tech
python3 ~/.claude/skills/design/scripts/logo/generate.py --prompt "coffee shop vintage badge" --style vintage
IMPORTANT: When scripts fail, try to fix them directly.
After generation, ALWAYS ask user about HTML preview via AskUserQuestion. If yes, invoke /ui-ux-pro-max for gallery.
CIP Design (Built-in)
50+ deliverables, 20 styles, 20 industries. Gemini Nano Banana (Flash/Pro).
CIP: Generate Brief
python3 ~/.claude/skills/design/scripts/cip/search.py "tech startup" --cip-brief -b "BrandName"
CIP: Search Domains
python3 ~/.claude/skills/design/scripts/cip/search.py "business card letterhead" --domain deliverable
python3 ~/.claude/skills/design/scripts/cip/search.py "luxury premium elegant" --domain style
python3 ~/.claude/skills/design/scripts/cip/search.py "hospitality hotel" --domain industry
python3 ~/.claude/skills/design/scripts/cip/search.py "office reception" --domain mockup
CIP: Generate Mockups
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --deliverable "business card" --industry "consulting"
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --industry "consulting" --set
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo logo.png --deliverable "business card" --model pro
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TechFlow" --deliverable "business card" --no-logo-prompt
Models: flash (default, gemini-2.5-flash-image), pro (gemini-3-pro-image-preview)
CIP: Render HTML Presentation
python3 ~/.claude/skills/design/scripts/cip/render-html.py --brand "TopGroup" --industry "consulting" --images /path/to/cip-output
Tip: If no logo exists, use Logo Design section above first.
Slides (Built-in)
Strategic HTML presentations with Chart.js, design tokens, copywriting formulas.
Load references/slides-create.md for the creation workflow.
Slides: Knowledge Base
| Topic | File |
|---|
| Creation Guide | references/slides-create.md |
| Layout Patterns | references/slides-layout-patterns.md |
| HTML Template | references/slides-html-template.md |
| Copywriting | references/slides-copywriting-formulas.md |
| Strategies | references/slides-strategies.md |
Banner Design (Built-in)
22 art direction styles across social, ads, web, print. Uses frontend-design, ai-artist, ai-multimodal, and browser capture tools.
Load references/banner-sizes-and-styles.md for complete sizes and styles reference.
Banner: Workflow
- Gather requirements via
AskUserQuestion — purpose, platform, content, brand, style, quantity
- Research — Activate
ui-ux-pro-max, browse Pinterest for references
- Design — Create HTML/CSS banner with
frontend-design, generate visuals with ai-artist/ai-multimodal
- Export — Screenshot to PNG at exact dimensions via
ck:agent-browser, Chrome headless, or Playwright
- Present — Show all options side-by-side, iterate on feedback
Banner: Quick Size Reference
| Platform | Type | Size (px) |
|---|
| Facebook | Cover | 820 x 312 |
| Twitter/X | Header | 1500 x 500 |
| LinkedIn | Personal | 1584 x 396 |
| YouTube | Channel art | 2560 x 1440 |
| Instagram | Story | 1080 x 1920 |
| Instagram | Post | 1080 x 1080 |
| Google Ads | Med Rectangle | 300 x 250 |
| Website | Hero | 1920 x 600-1080 |
Banner: Top Art Styles
| Style | Best For |
|---|
| Minimalist | SaaS, tech |
| Bold Typography | Announcements |
| Gradient | Modern brands |
| Photo-Based | Lifestyle, e-com |
| Geometric | Tech, fintech |
| Glassmorphism | SaaS, apps |
| Neon/Cyberpunk | Gaming, events |
Banner: Design Rules
- Safe zones: critical content in central 70-80%
- One CTA per banner, bottom-right, min 44px height
- Max 2 fonts, min 16px body, ≥32px headline
- Text under 20% for ads (Meta penalizes)
- Print: 300 DPI, CMYK, 3-5mm bleed
Icon Design (Built-in)
15 styles, 12 categories. Gemini 3.1 Pro Preview generates SVG text output.
Icon: Generate Single Icon
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "settings gear" --style outlined
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "shopping cart" --style filled --color "#6366F1"
python3 ~/.claude/skills/design/scripts/icon/generate.py --name "dashboard" --category navigation --style duotone
Icon: Generate Batch Variations
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "cloud upload" --batch 4 --output-dir ./icons
Icon: Multi-size Export
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "user profile" --sizes "16,24,32,48" --output-dir ./icons
Icon: Top Styles
| Style | Best For |
|---|
| outlined | UI interfaces, web apps |
| filled | Mobile apps, nav bars |
| duotone | Marketing, landing pages |
| rounded | Friendly apps, health |
| sharp | Tech, fintech, enterprise |
| flat | Material design, Google-style |
| gradient | Modern brands, SaaS |
Model: gemini-3.1-pro-preview — text-only output (SVG is XML text). No image generation API needed.
Social Photos (Built-in)
Multi-platform social image design: HTML/CSS → screenshot export. Uses ui-ux-pro-max, brand, design-system, and browser capture tools.
Load references/social-photos-design.md for sizes, templates, best practices.
Social Photos: Workflow
- Orchestrate —
project-management skill for TODO tasks; parallel subagents for independent work
- Analyze — Parse prompt: subject, platforms, style, brand context, content elements
- Ideate — 3-5 concepts, present via
AskUserQuestion
- Design —
/ckm:brand → /ckm:design-system → randomly invoke /ck:ui-ux-pro-max OR /ck:frontend-design; HTML per idea × size
- Export —
ck:agent-browser, Chrome headless, or Playwright screenshot at exact px (2x deviceScaleFactor)
- Verify — Use Chrome MCP /
chrome-devtools-mcp, ck:agent-browser, ck:chrome-profile, or Playwright to visually inspect exported designs; fix layout/styling issues and re-export
- Report — Summary to
plans/reports/ with design decisions
- Organize — Invoke
assets-organizing skill to sort output files and reports
Social Photos: Key Sizes
| Platform | Size (px) | Platform | Size (px) |
|---|
| IG Post | 1080×1080 | FB Post | 1200×630 |
| IG Story | 1080×1920 | X Post | 1200×675 |
| IG Carousel | 1080×1350 | LinkedIn | 1200×627 |
| YT Thumb | 1280×720 | Pinterest | 1000×1500 |
Workflows
Complete Brand Package
- Logo →
scripts/logo/generate.py → Generate logo variants
- CIP →
scripts/cip/generate.py --logo ... → Create deliverable mockups
- Presentation → Load
references/slides-create.md → Build pitch deck
New Design System
- Brand (brand skill) → Define colors, typography, voice
- Tokens (design-system skill) → Create semantic token layers
- Implement (ui-styling skill) → Configure Tailwind, shadcn/ui
References
| Topic | File |
|---|
| Design Routing | references/design-routing.md |
| Logo Design Guide | references/logo-design.md |
| Logo Styles | references/logo-style-guide.md |
| Logo Colors | references/logo-color-psychology.md |
| Logo Prompts | references/logo-prompt-engineering.md |
| CIP Design Guide | references/cip-design.md |
| CIP Deliverables | references/cip-deliverable-guide.md |
| CIP Styles | references/cip-style-guide.md |
| CIP Prompts | references/cip-prompt-engineering.md |
| Slides Create | references/slides-create.md |
| Slides Layouts | references/slides-layout-patterns.md |
| Slides Template | references/slides-html-template.md |
| Slides Copy | references/slides-copywriting-formulas.md |
| Slides Strategy | references/slides-strategies.md |
| Banner Sizes & Styles | references/banner-sizes-and-styles.md |
| Social Photos Guide | references/social-photos-design.md |
| Icon Design Guide | references/icon-design.md |
Scripts
| Script | Purpose |
|---|
scripts/logo/search.py | Search logo styles, colors, industries |
scripts/logo/generate.py | Generate logos with Gemini AI |
scripts/logo/core.py | BM25 search engine for logo data |
scripts/cip/search.py | Search CIP deliverables, styles, industries |
scripts/cip/generate.py | Generate CIP mockups with Gemini |
scripts/cip/render-html.py | Render HTML presentation from CIP mockups |
scripts/cip/core.py | BM25 search engine for CIP data |
scripts/icon/generate.py | Generate SVG icons with Gemini 3.1 Pro |
Setup
export GEMINI_API_KEY="your-key"
pip install google-genai pillow
Integration
External sub-skills: brand, design-system, ui-styling
Related Skills: frontend-design, ui-ux-pro-max, ai-multimodal, agent-browser, chrome-profile
