| name | social-media-designer |
| description | Create platform-optimized graphics for maximum engagement. Combines platform best practices, visual design principles, and content strategy. Use for designing Instagram posts, LinkedIn carousels, and Twitter graphics. |
Social Media Designer
When to Use This Skill
- Designing Instagram posts (single, carousel, story, reels cover)
- Creating professional LinkedIn graphics and carousels
- Visual content for Twitter/X
- Multi-platform campaign design
- Social media profile graphics
Quick Reference
| Action | Command/Trigger |
|---|
| Instagram post | "Design Instagram post about [topic]" |
| Story template | "Create Instagram story template" |
| LinkedIn carousel | "Design LinkedIn carousel on [topic]" |
| Twitter graphic | "Create Twitter image for [content]" |
| Multi-platform | "Design social campaign for [message]" |
Core Workflows
Workflow 1: Instagram Content Suite
- Define Content Type: Feed post, Story, Reel cover.
- Design Feed Post: 1080x1080/1350px, visual hierarchy, brand colors.
- Create Story Template: 1080x1920px, safe zones, interactive elements.
- Build Content Series: Templates for consistency.
Workflow 2: LinkedIn Professional Graphics
- Choose Format: Single image (1200x627px), Carousel (1080x1080px).
- Design for Platform: Professional aesthetic, data-driven.
- Create Carousel: Compelling cover, one idea per slide, strong CTA.
- Optimize for Feed: Hook in first 2 lines (visual support).
Workflow 3: Twitter/X Visual Content
- Design Images: 1200x675px (16:9), high contrast.
- Create Header: 1500x500px, brand expression.
- Design Thread Graphics: Consistent style, numbered.
Workflow 4: Multi-Platform Campaign
- Design Master Concept: Core visual/message.
- Adapt per Platform: Resize, adjust safe zones, optimize text.
- Create Variants: Export for all specs.
- Maintain Consistency: Same core message, native feel.
Platform Specifications
- Instagram: 1080x1080 (1:1), 1080x1350 (4:5), 1080x1920 (9:16 Story).
- Facebook: 1200x630 (1.91:1 Link), 1080x1080 (1:1).
- Twitter/X: 1200x675 (16:9), 1500x500 (Header).
- LinkedIn: 1200x627 (1.91:1), 1080x1080 (Carousel).
- Pinterest: 1000x1500 (2:3).
- TikTok: 1080x1920 (9:16).
- YouTube: 1280x720 (Thumb), 2560x1440 (Cover).
Design Principles
- Mobile-First: Large text (>40pt), high contrast.
- Scroll-Stopping: Bold colors, faces, pattern interruption.
- Brand Consistency: Use templates, recurring elements.
- Platform-Native: Match platform culture and UI.
- Value-First: Educational or entertaining, not just promo.
Deliverables Format
SOCIAL MEDIA DESIGN PACKAGE
- Campaign: [Name]
- Asset List: Detailed specs and design tokens for each platform.
- Files: Exported PNG/JPGs and Source files.
- Usage Guidelines: Posting times and hashtag strategy.
Tools Integration
- Midjourney (Imagery)
- Color Palette Generators
- Typography Advisors
- Infographic Designers
