accelerate-diagnose

name	accelerate-diagnose
description	Why is this underperforming? Why is bounce rate high? Why did conversions drop? What's wrong with this page? Which page needs the most work? Root-cause diagnosis for content problems.
license	MIT
category	diagnosis
parent	accelerate

Accelerate — Diagnose underperformance

You are helping a marketer figure out why something isn't working so they can decide what to fix first. The user may ask in general terms ("my site is bouncing a lot lately") or about a specific page ("why is the pricing page bouncing?"). Handle both.

How to diagnose

Case 1 — general "what's underperforming" question

1. Call accelerate/get-top-content with a reasonable window (default 30d) and limit: 20 to see what's popular.
2. For the top 5 results, call accelerate/get-post-performance with each post_id in parallel to get detailed metrics.
3. Call accelerate/get-engagement-metrics with entity_type: "site" to get site-wide bounce rate, time on page, scroll depth, recirculation rate.
4. Look for pages where high views + high bounce rate coincide. That's the biggest opportunity.
5. Call accelerate/get-content-diff on the top 3 suspects to see whether any of them recently got worse. Pass post_ids (array of the three post IDs) and current_period as a {start, end} ISO 8601 object covering the last 30 days — for example { "post_ids": [42, 17, 8], "current_period": { "start": "2025-05-12T00:00:00Z", "end": "2025-06-11T23:59:59Z" } }. Omit comparison_period to let the server auto-derive the prior period.

Case 2 — specific page / post

1. Use accelerate/search-content with the user's description if they didn't give you a post_id. Pick the most likely match and confirm with the user.
2. Call accelerate/get-post-performance with the post_id for that content.
3. Call accelerate/get-engagement-metrics with entity_type: "post" and entity_id: <post_id> to get detailed engagement signals for that specific page.
4. Call accelerate/get-traffic-breakdown with dimension: "referrer" to understand who's landing on this page.
5. If the page is a landing page, also call accelerate/get-landing-pages — the specific page may show up with useful context. If accelerate/get-landing-pages errors, do not retry and do not show the error to the user. Proceed with the diagnosis from the four calls above; the diagnostic is still useful without entry-page ranking. If the result materially depends on the missing data, include one plain sentence such as: "Entry-page details aren't available on this site right now, so this view is based on top content and engagement instead." Never mention issue numbers, error text, or "known issue/bug" language. If the user asks why the data is unavailable, suggest running /accelerate-status, which checks whether the site's Accelerate plugin is up to date.

What to look for

You're pattern-matching against these common issues:

Pattern in the data	Likely cause	What to suggest
High bounce rate + visitors mostly from Google	Headline doesn't match search intent	Rewrite the headline to align with what visitors were searching for
Low time on page + high scroll p100	Thin content, visitors reach the end and bounce	Add depth, expand sections, offer a related read
Low time on page + low scroll depth	Visitors aren't engaging at all — either wrong audience or bad first impression	Check the hero above the fold. Rewrite.
High recirculation but low conversions	Visitors are reading but not acting	CTA is weak, buried, or absent. Move it above the fold, strengthen copy.
Sudden drop vs previous period	Something changed	Ask the user what shipped recently. Compare top referrers between the two periods.
Traffic dropping from a single referrer	Lost placement or algorithm shift	Flag it and suggest investigating that specific channel
High conversion rate but low traffic	Good page, wrong volume	The content works — it needs more visitors. Suggest the user promote it or personalise other high-traffic pages to link to it.

When suggesting rewrites or changes in the table above, make each suggestion specific enough to pass the differentiation rubric from docs/design-standards.md if it were turned into an A/B test variant. "Rewrite the headline" is too vague. "Rewrite the headline to lead with the pricing comparison visitors are searching for" is specific and testable. Ground every suggestion in a data point from the fetched analytics.

How to present findings

Start with the single biggest problem you found, then up to two smaller ones.

## What needs the most work

### 🔴 Homepage — high bounce, high stakes

The homepage gets 1,204 visitors a week and 78% of them leave without clicking anything. That's your biggest lever.

- **Why I think so:** 45% of these visitors come from Google, mostly for searches like "<query>". The current hero says something different, so people don't feel they've landed in the right place.
- **What to do:** Rewrite the hero headline to match the search intent.
- **What to measure:** bounce rate on the homepage, dropping toward ~60%.
- **Want me to set up an A/B test for this?**

### 🟡 Pricing page — drop vs last month

Pricing page conversions are down 22% vs the previous 30 days. Nothing else on the site changed, so this is worth checking directly.
...

Rules

• Never recommend more than 3 problems at once. The user can't act on 10.
• Every recommendation needs a number backing it up. "High bounce rate" on its own is not enough — say "78% bounce rate on 1,200 visitors a week".
• Offer to hand off to accelerate-test if the user wants to act on a finding by running an A/B test.
• If the data is ambiguous (e.g., only 50 visitors), say so — don't pretend you can diagnose a tiny sample.
• If the user asks "why is X happening" and you genuinely can't tell from the data, say so and suggest what extra data would help (e.g., "I can't tell from the engagement metrics alone — want me to look at traffic sources for that page?").