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# Research competitor landscape
belt app run tavily/search-assistant --input '{
"query": "top project management tools comparison 2024 market share"
}'# Screenshot competitor's website
belt app run infsh/agent-browser --input '{
"url": "https://competitor.com",
"action": "screenshot"
}'
Teardown Framework
The 7-Layer Analysis
Layer
What to Analyze
Data Source
1. Product
Features, UX, quality
Screenshots, free trial
2. Pricing
Plans, pricing model, hidden costs
Pricing page, sales call
3. Positioning
Messaging, tagline, ICP
Website, ads
4. Traction
Users, revenue, growth
Web search, press, funding
5. Reviews
Strengths, weaknesses from users
G2, Capterra, App Store
6. Content
Blog, social, SEO strategy
Website, social profiles
7. Team
Size, key hires, background
LinkedIn, About page
Research Commands
Company Overview
# General intelligence
belt app run tavily/search-assistant --input '{
"query": "CompetitorX company overview funding team size 2024"
}'# Funding and financials
belt app run exa/search --input '{
"query": "CompetitorX funding round series valuation investors"
}'# Recent news
belt app run tavily/search-assistant --input '{
"query": "CompetitorX latest news announcements 2024"
}'
Product Analysis
# Feature comparison
belt app run exa/search --input '{
"query": "CompetitorX vs alternatives feature comparison review"
}'# Pricing details
belt app run tavily/extract --input '{
"urls": ["https://competitor.com/pricing"]
}'# User reviews
belt app run tavily/search-assistant --input '{
"query": "CompetitorX reviews G2 Capterra pros cons 2024"
}'
UX Screenshots
# Homepage
belt app run infsh/agent-browser --input '{
"url": "https://competitor.com",
"action": "screenshot"
}'# Pricing page
belt app run infsh/agent-browser --input '{
"url": "https://competitor.com/pricing",
"action": "screenshot"
}'# Signup flow
belt app run infsh/agent-browser --input '{
"url": "https://competitor.com/signup",
"action": "screenshot"
}'
### Competitor A โ SWOT
| Strengths | Weaknesses |
|-----------|------------|
| โข Strong brand recognition | โข Slow feature development |
| โข Large integration ecosystem | โข Complex onboarding (30+ min) |
| โข Enterprise sales team | โข No free tier |
| Opportunities | Threats |
|--------------|---------|
| โข AI features not yet shipped | โข New AI-native competitors |
| โข Expanding into mid-market | โข Customer complaints about pricing |
| โข International markets untapped | โข Key engineer departures (LinkedIn) |
Positioning Map
A 2x2 matrix showing where competitors sit on two meaningful dimensions.
Choose Meaningful Axes
Good Axes
Bad Axes
Simple โ Complex
Good โ Bad
SMB โ Enterprise
Cheap โ Expensive (too obvious)
Self-serve โ Sales-led
Old โ New
Specialized โ General
Small โ Large
Opinionated โ Flexible
โ
Template
Enterprise
โ
Competitor C โ Competitor A
โ โ โ
โ
Simple โโโโโโโโโโโโโโโโโโโโโโโโโโโโ Complex
โ
You โ โ Competitor B
โ โ
โ
SMB
Generating the Visual
# Create positioning map with Python
belt app run infsh/python-executor --input '{
"code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use(\"Agg\")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n \"You\": (-0.3, -0.3),\n \"Competitor A\": (0.5, 0.6),\n \"Competitor B\": (0.6, -0.4),\n \"Competitor C\": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n color = \"#22c55e\" if name == \"You\" else \"#6366f1\"\n size = 200 if name == \"You\" else 150\n ax.scatter(x, y, s=size, c=color, zorder=5)\n ax.annotate(name, (x, y), textcoords=\"offset points\", xytext=(10, 10), fontsize=12, fontweight=\"bold\")\n\nax.axhline(y=0, color=\"grey\", linewidth=0.5)\nax.axvline(x=0, color=\"grey\", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel(\"Simple โ โ Complex\", fontsize=14)\nax.set_ylabel(\"SMB โ โ Enterprise\", fontsize=14)\nax.set_title(\"Competitive Positioning Map\", fontsize=16, fontweight=\"bold\")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig(\"positioning-map.png\", dpi=150)\nprint(\"Saved\")"
}'
Review Mining
Where to Find Reviews
Platform
Best For
URL Pattern
G2
B2B SaaS
g2.com/products/[product]/reviews
Capterra
Business software
capterra.com/software/[id]/reviews
App Store
iOS apps
apps.apple.com
Google Play
Android apps
play.google.com
Product Hunt
Launches
producthunt.com/posts/[product]
Reddit
Honest opinions
reddit.com/r/[relevant-sub]
What to Extract
Category
Look For
Most praised
What features do happy users mention most?
Most complained
What do unhappy users say? (= your opportunity)
Switching reasons
Why do users leave? What triggers switching?
Feature requests
What's missing that users want?
Comparison mentions
When users compare, what do they say?
# Mine G2 reviews
belt app run tavily/search-assistant --input '{
"query": "CompetitorX G2 reviews complaints issues 2024"
}'# Reddit sentiment
belt app run exa/search --input '{
"query": "reddit CompetitorX alternative frustration switching"
}'
Deliverable Formats
Executive Summary (1 page)
## Competitive Landscape Summary**Market:** [Category] โ $[X]B market growing [Y]% annually
**Key competitors:** A (leader), B (challenger), C (niche)
**Our positioning:** [Where you sit and why it matters]
**Key insight:** [One sentence about the biggest opportunity]
| Metric | You | A | B | C |
|--------|-----|---|---|---|
| Users | X | Y | Z | W |
| Pricing (starter) | $X | $Y | $Z | $W |
| Rating (G2) | X.X | Y.Y | Z.Z | W.W |
Detailed Report (per competitor)
Company overview (size, funding, team)
Product analysis (features, UX screenshots)
Pricing breakdown
SWOT analysis
Review analysis (top praised, top complained)
Positioning vs. you
Opportunity summary
Comparison Grid Visual
# Stitch competitor screenshots into comparison
belt app run infsh/stitch-images --input '{
"images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"],
"direction": "horizontal"
}'
