Autonomously researches competitors across live web sources, detects what has materially changed, and updates competitor files in 05-sales-enablement/. Competitors are auto-discovered from folder structure — no configuration needed. Works in manual mode (proposes changes for approval) and automated mode (applies changes directly, used by GitHub Actions).
Creates marketing content (ads, emails, landing pages, case studies, campaign briefs) using PMM OS knowledge base as context. Use when the user wants to generate content that aligns with segment positioning and messaging.
Codifies unstructured PMM knowledge into structured PMM OS templates. Use when the user wants to populate segment context, create competitive intelligence, codify case studies, organize data claims, or set up the knowledge base from scratch.
Acts as a brutally honest "advisory board" of buyer personas to review marketing materials and codified knowledge. Use when the user wants to know if content, positioning, or personas will resonate with buyers.
Reviews content and codified knowledge for alignment with PMM OS positioning, messaging, and style guidelines. Use when checking content alignment, validating brand consistency, or ensuring PMM OS standards.
Coordinates the PMM OS agent team to work as a pipeline. Use when the user gives a higher-level goal (e.g., launch campaign, codify a segment, set up knowledge base) and work should be decomposed across agents, reviewed, and quality-scored.