| name | writing-case-studies |
| description | Creates customer case studies for marketing and sales. Use when documenting customer success stories, transformations, or results for use in marketing collateral, sales enablement, or website content. |
Writing case studies
Quick start
Collect or infer:
- Customer name and industry
- Problem they faced before your solution
- Solution implemented (your product/service)
- Results achieved (quantified where possible)
- Approval status (can we name them? quote them?)
- Target audience for the case study
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- Gather raw materials (interview transcript, metrics, customer quotes).
- Select structure from reference/case-study-structure.md.
- Identify the narrative arc: problem → solution → transformation.
- Write compelling headline with result or transformation.
- Draft each section, leading with specifics over generalities.
- Pull and attribute quotes throughout (not just at end).
- Quantify results wherever possible (time, money, percentage).
- Add visual elements placeholders (screenshots, data charts).
- Get customer approval on final draft.
- Run the rubric check. Revise until it passes.
Degrees of freedom
- Low: Must include quantified results and customer quote; must follow problem-solution-results arc.
- Medium: Structure format, quote placement, narrative voice.
- Allowed variation: Long vs. short format, single-page vs. multi-page—as long as rubric passes.
References
