ecommerce-social-poster

name	ecommerce_social_poster
description	Generate and schedule social media content for e-commerce. Create product posts, promotional content, and engagement captions for Instagram, TikTok, Twitter, and Facebook.

E-Commerce Social Media Poster

Generate engaging social media content for e-commerce brands.

When to Use

Use this skill when the user wants to:

• Create social media posts for products
• Write promotional captions and ad copy
• Generate content calendars
• Create platform-specific content (Instagram, TikTok, Twitter, Facebook)
• Repurpose product descriptions for social channels

Supported Platforms

• Instagram, TikTok, Twitter/X, Facebook, LinkedIn, Pinterest

Workflow

Step 1: Content Discovery

Gather information:

1. What is the product or promotion?
2. Target platform(s)
3. Content goal (awareness, sales, engagement)
4. Brand voice and key messages
5. Any specific offers or discounts?

Step 2: Content Generation

For Product Posts:

1. Highlight key product benefits (1-3 points)
2. Include relevant hashtags (5-15 based on platform)
3. Add call-to-action
4. Consider platform-specific formats

For Promotional Content:

1. Lead with value (discount percentage, offer)
2. Create urgency (limited time, while supplies last)
3. Include social proof if available
4. Clear CTA to shop/purchase

For Engagement Posts:

1. Ask questions to drive comments
2. Share behind-the-scenes content
3. User-generated content repurposing
4. Brand story moments

Step 3: Content Calendar

Generate a weekly/monthly posting schedule:

## Content Calendar [Week of DATE]

### Monday - Product Feature
- Platform: Instagram
- Format: Carousel post
- Caption: [Draft]
- Hashtags: [List]
- Best time: 11 AM EST

### Wednesday - Engagement
- Platform: TikTok
- Format: Behind-the-scenes video
- Hook: [Attention-grabbing opening]
- CTA: Follow for more

### Friday - Promotion
- Platform: Facebook
- Format: Single image + link
- Offer: [Current promotion]
- Urgency: [Limited time language]

Platform-Specific Guidelines

Instagram

• Captions: 125-300 characters ideal, max 2,200
• Hashtags: 5-15 in first comment or caption end
• Hook: First 125 characters most important

TikTok

• Captions: 100-150 characters
• Hook: First 3 seconds critical
• Hashtags: 3-5 trending + 1 niche

Twitter/X

• Tweets: 200-280 characters
• Thread format for longer content
• Hashtags: 1-2 max

Facebook

• Captions: 40-80 characters for max engagement
• Longer for link posts
• Emojis increase engagement

Content Formulas

AIDA for E-Commerce:

Attention: [Eye-catching opening - question, stat, or bold statement]
Interest: [Product benefit or story]
Desire: [Social proof, scarcity, or emotional appeal]
Action: [Shop now, link in bio, limited time]

PAS (Problem-Agitate-Solution):

Problem: [Common pain point]
Agitate: [Expand on the problem]
Solution: [Your product as answer]

Best Practices

1. Platform-Optimize: Adapt tone and format per platform
2. Visual Guidance: Include photo/video suggestions
3. Track Performance: Recommend metrics to monitor
4. Batch Content: Generate 5-10 posts at once when possible
5. Seasonal Alignment: Match content to holidays/events

Example Prompts

• "Create a week's worth of Instagram posts for our new skincare line"
• "Write TikTok captions for product showcase videos"
• "Generate a content calendar for a 20% off sale"
• "Create promotional posts for our best-selling product"
• "Write Twitter/X threads announcing a new product launch"

Advanced Use Cases

• Holiday Campaigns: "Generate content for Black Friday/Cyber Monday"
• Product Launch: "Create teaser posts for our upcoming product"
• User Engagement: "Write engaging captions that drive comments"
• Cross-Platform: "Adapt our best-performing post for all platforms"