linkedin-followup

name	linkedin-followup
description	Manage LinkedIn outreach leads from Google Sheets — search by name, read live conversation threads, update status, and send contextual follow-up messages. Use after linkedin-dm to move leads through the pipeline (Sent → Replied → Call Scheduled → Demo Done → Closed).
metadata	{"openclaw":{"emoji":"🔁","requires":{"bins":["gog"]},"skills":["gog"],"tags":["linkedin","crm","outreach","sales","follow-up"]}}

linkedin-followup

Manage ongoing LinkedIn conversations from a central Google Sheet CRM. Read threads, draft context-aware replies, send messages, and keep the sheet updated — all from one skill.

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Pre-flight Checklist

Before doing anything:

1. Sheet ID — Confirm the CRM sheet ID (from linkedin-dm setup). Default: 1eEZDGcr1dIbSC782mNkxvD7pVrF8rOFySWCVZ1RXkhM, tab: Sheet1 (or Outreach if renamed).
2. gog auth — Run gog auth list. If no tokens: see gog auth setup below.
3. Browser — Open the openclaw browser profile and confirm LinkedIn is logged in. Navigate to /feed/ first.
4. Mode — Identify which mode the user wants (see Modes).

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Sheet Schema

The CRM sheet uses these columns (A–P):

Col	Field	Notes
A	Date Sent	ISO date
B	Person Name	Full name
C	Role / Title
D	Company
E	LinkedIn URL	Profile URL
F	Relationship Hook	Hook used in opener
G	Opener Sent	Message 1 text
H	Pitch Sent	Message 2 text
I	Campaign	Batch label
J	Status	Current pipeline stage
K	Notes	Context and history
L	Last Updated	ISO timestamp
M	Last Reply Date	When they last replied
N	Last Reply (preview)	First 200 chars of their last reply
O	Conversation Log	Full thread (see format below)
P	Next Action	What to do next (agent or human)

Status values: Sent → Replied → Call Scheduled → Demo Done → Follow Up Sent → No Response → Closed Won → Closed Lost

Conversation Log format (column O):

[2026-02-13 17:05 SENT] Hey Rishabh, we both had stints at CRED...
[2026-02-13 17:05 SENT] I'm building an AI calling agent...
[2026-02-15 09:30 RECEIVED] Hey! Sounds interesting, tell me more.
[2026-02-15 09:45 SENT] Happy to show you a live demo — are you free Thursday?

If columns M–P don't exist yet, add them first:

gog sheets update <SHEET_ID> "Sheet1!M1:P1" \
  --values-json '[["Last Reply Date","Last Reply (preview)","Conversation Log","Next Action"]]' \
  --input USER_ENTERED

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Modes

Mode 1 — Quick Status Update

User says: "Mark Rishabh as Replied" or "Rishabh got back to me, he's interested"

1. Find the row — Search the sheet for the person:

   gog sheets get <SHEET_ID> "Sheet1!A:P" --json
   

   Match by name (col B) or LinkedIn URL (col E). Get the row number.

2. Update status (col J) and last updated (col L):

   gog sheets update <SHEET_ID> "Sheet1!J<ROW>:L<ROW>" \
     --values-json '[["Replied","","<ISO_TIMESTAMP>"]]' \
     --input USER_ENTERED
   

3. If the user provides reply content, also update:

   • Col M: Last Reply Date
   • Col N: Last Reply preview (first 200 chars)
   • Col O: Append to Conversation Log
   • Col P: Next Action (what should happen next)

4. Confirm update to user.

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Mode 2 — Full Follow-up (Read + Draft + Send)

User says: "Follow up with Rishabh" or "Send a follow-up to everyone who replied"

Step 1 — Load the person's data from sheet

gog sheets get <SHEET_ID> "Sheet1!A:P" --json

Find their row. Load: Name, Company, Role, LinkedIn URL, Opener Sent, Pitch Sent, Status, Notes, Conversation Log, Next Action.

Step 2 — Navigate to their LinkedIn profile

Always go to feed first (anti-detection):

https://www.linkedin.com/feed/

Wait 2–4 seconds. Then navigate to their profile URL (col E).

Step 3 — Open message thread and read conversation

Click the Message button on their profile. Wait for the conversation bubble to load.

Scrape the full thread with JavaScript:

const events = Array.from(document.querySelectorAll('.msg-s-message-list__event'));
const messages = [];
events.forEach(el => {
  const groups = el.querySelectorAll('.msg-s-event-listitem');
  groups.forEach(g => {
    const nameEl = g.closest('.msg-s-message-group')?.querySelector('.msg-s-message-group__profile-link');
    const bodyEl = g.querySelector('.msg-s-event-listitem__body');
    const timeEl = g.closest('.msg-s-message-group')?.querySelector('.msg-s-message-group__timestamp');
    if (bodyEl?.textContent?.trim()) {
      messages.push({
        sender: nameEl?.textContent?.trim() || 'unknown',
        time: timeEl?.textContent?.trim() || '',
        text: bodyEl.textContent.trim()
      });
    }
  });
});
return JSON.stringify(messages);

If the thread is empty or not loading, scroll up in the conversation bubble to load older messages.

Step 4 — Analyse the conversation

With the full thread loaded + their profile data, determine:

• What did they say last? — Identify the most recent message from them.
• What's the intent? — Interested / wants more info / asked a question / cold / objection / not interested.
• What's the right next message? — See Response Playbook below.
• Tone — Mirror their tone (casual vs formal, brief vs detailed).

Step 5 — Draft the follow-up

Write a response that:

• Directly addresses what they said last
• Doesn't re-pitch unless they asked for it
• Moves toward a specific action (demo, call, intro, forward to team)
• Is brief — 2–4 sentences max
• Feels human, not templated

Show the draft to the user and ask for approval before sending:

Draft reply to [Name]: [message]

Send this? (y / edit / skip)

Step 6 — Send the message

Same JS evaluate method as linkedin-dm:

const active = document.querySelector('.msg-overlay-conversation-bubble--is-active .msg-form__contenteditable');
if (active) { active.focus(); document.execCommand('insertText', false, '<message>'); }

Then find and click Send.

Step 7 — Update the sheet

After sending:

gog sheets update <SHEET_ID> "Sheet1!J<ROW>:P<ROW>" \
  --values-json '[["<new_status>","<last_reply_date>","<last_reply_preview>","<updated_conversation_log>","<next_action>","<ISO_TIMESTAMP>"]]' \
  --input USER_ENTERED

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Mode 3 — Batch Review

User says: "Who needs a follow-up?" or "Check my outreach"

1. Load all rows from the sheet.
2. Filter by status and time:
   • Sent older than 3 days → candidate for "No Response" or gentle follow-up
   • Replied → needs a response
   • Follow Up Sent older than 5 days → consider "No Response"
   • Call Scheduled → check if call happened, update status
3. Present a table of candidates:

   Name             Status    Last Updated    Suggested Action
   Rishabh Nayan    Replied   2026-02-14      Reply to their message
   Shorya Saini     Sent      2026-02-10      Follow-up nudge (4 days)
   Shantam Mohata   Sent      2026-02-13      Too soon (today)
   

4. User picks who to action, then enter Mode 2 for each.

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Response Playbook

Use these as a guide — always adapt to the actual conversation:

They said	Intent	Your move
"Sounds interesting, tell me more"	Curious	Short explanation + offer a specific demo slot
"How does it work?"	Exploring	2-line description + invite to a 15-min call
"We already use [X]"	Objection	Acknowledge, explain differentiation, offer demo
"Send me more details"	Soft interest	Share a Loom/deck/link + follow up in 2 days
"Not relevant right now"	Soft no	Respect it, leave door open: "No worries, I'll ping you in a few months"
"Who else is using it?"	Trust-building	Share a relevant use case, offer intro to a user
[No reply in 4 days]	Silence	Light nudge: "Hey [Name], just checking — any thoughts?"
[No reply in 8 days]	Cold	One final message, then mark No Response

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Anti-Detection Rules

Same rules as linkedin-dm:

• Always go to /feed/ before navigating to a profile
• Wait 2–4 seconds after loading feed
• Max 15–20 messages per session (combined sends across follow-ups)
• Space out follow-ups: don't ping multiple people in rapid succession
• Natural delays between typing and sending (1–2 seconds)

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gog Auth Setup

If gog auth list returns empty, the user needs to set up Google OAuth credentials:

1. Go to console.cloud.google.com
2. Create a project (or select existing)
3. Enable Google Sheets API (APIs & Services → Library)
4. Create OAuth credentials: APIs & Services → Credentials → Create → OAuth client ID → Desktop App
5. Download client_secret_<id>.json
6. Run:

   gog auth credentials set /path/to/client_secret.json
   gog auth add [e-mail] --services sheets
   

7. A browser window will open — log in and grant access
8. Verify: gog auth list

Fallback (no gog): All sheet reads/writes can be done manually via browser — open the sheet in the openclaw browser and update cells directly. Less automated but functional.

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Session Limits

• Max 15–20 follow-up messages per session
• Log every send immediately to sheet (don't batch)
• If gog is unavailable, log to local linkedin_followup_log.json and sync to sheet next session