| name | ckm:brand |
| description | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. |
| argument-hint | [update|review|create] [args] |
| metadata | {"author":"claudekit","version":"1.0.0"} |
Brand
Brand identity, voice, messaging, asset management, and consistency frameworks.
When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
Quick Start
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
Validate an asset:
node scripts/validate-asset.cjs <asset-path>
Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
Brand Sync Workflow
node scripts/sync-brand-to-tokens.cjs
node scripts/inject-brand-context.cjs --json | head -20
Files synced:
docs/brand-guidelines.md → Source of truthassets/design-tokens.json → Token definitionsassets/design-tokens.css → CSS variables
Subcommands
| Subcommand | Description | Reference |
|---|
update | Update brand identity and sync to all design systems | references/update.md |
References
| Topic | File |
|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
Scripts
| Script | Purpose |
|---|
scripts/inject-brand-context.cjs | Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs | Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs | Validate asset naming, size, format |
scripts/extract-colors.cjs | Extract and compare colors against palette |
Templates
| Template | Purpose |
|---|
templates/brand-guidelines-starter.md | Complete starter template for new brands |
Routing
- Parse subcommand from
$ARGUMENTS (first word)
- Load corresponding
references/{subcommand}.md
- Execute with remaining arguments
