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SkillsMP has collected 206 skills from LeadMagic/gtm-skills. Open a skill to review its source and details.
LeadMagic/gtm-skillsShowing 40 of 206 collected skills.
Employment law and compliance for B2B SaaS founders — contractor vs employee classification, offer letters, IP assignment (PIIA), at-will employment, equity documentation, employee handbooks, harassment policies, termination procedures, and multi-state /…
Translate engineering strengths into founder-led GTM: customer discovery, positioning, demos, technical proof, founder sales habits, and first repeatable motion. Use when a technical founder needs to sell, do customer interviews, explain value without feature…
Complete equity management for SaaS founders — cap tables, 409A valuations, option pools (ISO vs NSO vs RSU), 83(b) elections, equity grants for employees/advisors/contractors, dilution modeling, secondary sales, and equity tools (Carta, Pulley, AngelList…
Plan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when planning any business event to generate pipeline or build community. Triggers on: "event planning", "plan event", "host webinar", "conference…
Prepare a SaaS company for acquisition or exit — valuation drivers by buyer type (strategic, PE, bootstrap), due diligence readiness, EBITDA vs ARR multiples, and 12–24 month exit timeline. Use when planning an exit, preparing for acquisition, or maximizing…
SaaS financial modeling for founders — operating model, runway, headcount, DCF valuation, consumption-based pricing models, cohort analysis, unit economics by segment, ARR bridge/build, 3-scenario forecasting, and board-ready financials. Use when building…
Complete playbook for founder's first 10 hires beyond sales. Use when hiring first engineer, first CS, first marketer, first product manager, or building founding team. Covers when to hire each role, job description architecture, compensation benchmarking,…
Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media features, and community building. Includes Adam Robinson's (RB2B) founder-led LinkedIn playbook: daily posting, hooks, zero-click content, and…
Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight. Covers hiring first AE/SDR/VP and founder-side offer/counter-offer tactics. Use…
Founder-led sales playbook for $0-5M ARR stages. Use when founder is primary seller, building sales process from scratch, transitioning from founder-led to AE-led, or designing demo/negotiation/close motions as a technical founder.
Complete fundraising strategy for B2B SaaS founders. Use when preparing to raise seed/Series A, deciding VC vs bootstrapped path, building pitch deck, running a fundraise process, evaluating term sheets, or planning fundraising timeline. Covers SAFE, priced…
GTM recruiting playbook — active sourcing, passive candidate outreach, offer negotiation, recruiter partnerships (Betts, It's Destiny Recruiting), and inclusive hiring without tokenization. Use when recruiting SDR/AE/CS/leaders, closing candidates,…
GTM job descriptions, org structure, and compensation — role-by-role JD templates, revenue org charts by ARR stage, OTE/quota/comp plans, and posting channels. Includes GTM Engineer hiring (vs RevOps, SE, Growth Engineer). Grounded in Betts Recruiting, Bridge…
Evaluate, hire, and manage GTM agencies — outbound, RevOps/Clay, demand gen, design, and dev shops. Agency vs in-house decision framework, pilot structure, scorecards, kill switches, and handoff to internal teams. Use when outsourcing GTM execution,…
Role-specific hiring guides for B2B SaaS — interview questions, evaluation criteria, scorecards, and assessment methods for engineering, sales, marketing, customer success, product, and design roles. Based on best practices from Betts Recruiting, Bridge…
Hire and manage contractors for SaaS startups — where to find them, how to structure engagements, IP assignment, rates by role, and management practices that produce quality work without full-time overhead. Use when hiring freelance developers, designers,…
Write investor updates that build confidence and surface help — monthly format, board deck structure, fundraising narrative, and metrics dashboards. Use when writing investor updates, preparing board meetings, or communicating with stakeholders. Triggers on:…
Complete job posting and distribution strategy for B2B SaaS companies — where to post by role (engineering, sales, marketing, CS, product, design), job board comparison, posting templates, sourcing channels, and expert recruiting strategies. References Betts…
Plan product and feature launches across owned, earned, community, partner, and outbound channels. Produces launch narrative, audience map, asset checklist, channel calendar, risk plan, and measurement dashboard. Use when launching a startup, feature,…
Create lead magnets that convert qualified buyers: calculators, checklists, teardown offers, templates, benchmarks, reports, and free tools. Produces concept shortlist, landing page outline, capture flow, nurture path, and qualification logic. Use when…
Complete legal playbook for SaaS founders — incorporation (Delaware C-Corp vs LLC), IP assignment, Terms of Service, Privacy Policy, NDAs, consulting agreements, co-founder IP, fundraising legal (SAFE, priced round, board consents), and when to hire a lawyer.…
Design partner programs for startups: partner ICP, co-marketing offers, referral mechanics, integration partners, attribution, enablement, and compensation. Use when building affiliates, referral partners, ecosystem channels, agencies, or integration-led…
SaaS pricing psychology and tactics for B2B founders. Use when designing pricing tiers, testing price points, building pricing pages, handling discounting strategy, adding new pricing dimensions, or optimizing monetization. Covers anchoring, decoy effect,…
Calculate and interpret SaaS metrics for founders: MRR, ARR, NRR, GRR, churn, CAC payback, LTV:CAC, burn multiple, Rule of 40, cohort retention, and scenario models. Use when building investor updates, dashboards, board materials, pricing decisions, or growth…
SaaS company outcomes — valuation methods, bootstrap vs VC paths, end-goal decision framework, profitable growth vs growth-at-all-costs, secondary sales, and exit timing. Use when choosing bootstrap vs raise, modeling valuation, planning end state, or…
Build a B2B sales team from first hire to scale — hiring sequence by ARR stage, WbD POD structures, compensation models (linear/accelerated/split), draw mechanics, REKS coaching, and WbD GTM Index for scaling readiness. Use when planning first sales hire,…
Security assessment and vendor risk management for B2B SaaS — penetration testing, vulnerability scanning, bug bounty programs, security questionnaires (VSAQ/SIG/CAIQ), incident response planning, disaster recovery, and passing enterprise security reviews.…
Achieve SOC2 Type II compliance for SaaS companies — readiness assessment, control implementation, auditor selection, evidence collection, and ongoing monitoring. Use when preparing for SOC2, responding to enterprise security questionnaires, or building a…
Build lean GTM as a solo founder or bootstrapper — tool stacks by revenue stage, AI agents replacing headcount, when to make the first hire, bootstrapper economics, and the WbD GTM Index for self-assessment. Use when building GTM as a solo founder,…
Use startup communities as a GTM channel without spamming: community selection, trust-building, founder asks, launch posts, feedback loops, and referral capture. Use when entering founder communities, posting launches, finding early adopters, or turning…
Plan investor outreach for startups: target investor list, warm intro paths, cold email, update cadence, CRM tracking, meeting prep, and follow-up. Use when raising a round, contacting angels or VCs, building a fundraising pipeline, or improving investor…
Vendor contracts, MSAs, DPAs, and procurement for B2B SaaS — master service agreements, service level agreements, data processing agreements, order forms, vendor security assessments, and contract negotiation playbooks. Use when selling to enterprise (inbound…
Navigate the public YC ecosystem for founder GTM: company research, batch mapping, outreach angles, application positioning, founder network use, and launch leverage. Use when researching YC companies, preparing YC applications, planning YC-style launch…
Build churn prevention systems — early warning signal detection, customer health scoring, re-engagement campaigns, risk tier routing, and champion departure monitoring. Use when reducing churn, building retention systems, detecting at-risk customers, or…
Customer marketing and advocacy programs — case studies, testimonials, customer reference programs, NPS-driven advocacy, customer communities, user conferences, champion programs, logo usage, and review generation (G2, Capterra). Use when building customer…
Complete expansion and upsell playbook for B2B SaaS — consumption-based upsell triggers, cross-sell identification, seat expansion, tier upgrades, NRR growth strategies, land-and-expand motions, expansion propensity scoring, and measuring expansion revenue.…
Design customer and partner referral programs — 3-tier comp structure, double-sided incentive design, referral tracking, platform integration, viral mechanics, fraud prevention, and measuring referral revenue against published benchmarks. Use when building a…
B2B review site strategy — G2, Capterra, TrustRadius, Gartner Peer Insights, and Product Hunt. How to collect reviews, respond to negative feedback, rank in categories, and convert review traffic to pipeline. Use when building G2 presence, responding to…
Establish campaign governance — naming conventions, UTM parameters, campaign hierarchy, ROI measurement, budget tracking. Triggers on: "campaign governance", "UTM strategy", "campaign naming", "marketing ops governance".
Build a GTM operations / RevOps function — tech stack architecture, process design, data governance, operating cadence, and maturity assessment anchored to Gartner and Forrester research. Use when designing or auditing revenue operations, sales ops, or GTM…