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Talent releases, IP clearance, music licensing, stock-asset usage rights, location permits, and rights-of-publicity pre-flight for marketing production.
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Based on SOC occupation classification
Five named aesthetic bundles (Ethereal Glass, Editorial Luxury, Soft Structuralism, Minimalist Editorial, Industrial Brutalist) with surface / typography / motion / texture specs and a profile-to-archetype decision matrix.
Canonical CreativeBrief markdown + JSON schema, aligned 1:1 with Hydra CreativeBrief envelope. Sections cover vision, references, aesthetic, technical approach, key shots/messages, production, guardrails, approvals.
HITL gate catalog, audit-log shape, DecisionRecord schema, three-lines-of-defense mapping, v1 gate IDs (brand-consistency, regulated-claims-review, budget-cap, attribution-soundness, ip-clearance).
Audience segmentation toolkit — RFM, behavioral cohorts, JTBD, ICP for B2B, CDP/CRM integration patterns, persona archetype templates.
Brand safety and regulated-claims rulebook — toxicity/bias categories, FDA/FTC/FCA/GDPR rules, prohibited-content registry, brand-guideline enforcement, HITL escalation matrix, verdict schema.
Six industry-specific campaign playbooks — funnel stages, KPI targets, channel mix, cadence, critical gates, failure modes, blueprint examples.
| name | talent-ip-clearance |
| description | Talent releases, IP clearance, music licensing, stock-asset usage rights, location permits, and rights-of-publicity pre-flight for marketing production. |
| user-invocable | true |
| allowed-tools | ["Read","Glob","Grep","Write"] |
Canonical clearance protocol for marketing-production assets. Used by talent-ip-coordinator, brand-safety-compliance, and the /production-brief command. Every external publish from MarketBliss MUST clear the verdict schema in §8 before distribution.
| Release type | Who signs | What it grants | Retention |
|---|---|---|---|
| Model Release (adult) | Subject | Likeness, voice, name; territory + term + media | Term + 4 yrs |
| Minor Release | Parent or legal guardian | Same; COPPA for under-13 if data collected | Term + 4 yrs after 18 |
| Group / Event Release | Each attendee or signage | Likeness in group context; opt-out workflow | Term + 4 yrs |
| Location Release | Property owner or manager | Right to film + distribute imagery of premises | Term + 4 yrs |
| Property Release | Owner of distinctive item | Right to feature trademarked or identifiable object | Term + 4 yrs |
| Logo / Trademark Release | Mark owner | License of mark in derivative work; scope of use | Per license term |
| Quote / Testimonial | Quoted individual | Right to attribute and reproduce testimonial; FTC compliance | Term + 4 yrs |
| Tier | Examples | Cost range (USD) | Exclusivity | Term |
|---|---|---|---|---|
| Royalty-free library | Artlist, Epidemic Sound, Musicbed, PremiumBeat | $200-1,200 / yr sub | Non-exclusive | Subscription period |
| Sync license | One-time use of an existing recording | $500-50,000+ | Project-specific | Defined media+territory |
| Master license | Specific recording (paired with sync) | $1,000-100,000+ | Project-specific | Defined |
| Composition license | Cover or re-record an existing composition | $500-25,000+ | Project-specific | Defined |
| Custom composition | Commissioned original | $2,000-100,000+ | Buyout possible | Buyout: perpetual |
Both sync and master are typically required to use a commercial recording in advertising. Subscription libraries grant sync + master via their TOS — always re-read the TOS for the specific use case (broadcast, paid social, OOH).
| Library | Standard | Editorial only | Extended / Enhanced | Indemnification |
|---|---|---|---|---|
| Getty Images | Digital ad, web | News, commentary | Merch, broadcast, OOH | Up to $10K-$1M |
| Shutterstock | Digital, social | Editorial use only | Unlimited reproduction | Up to $10K-$10K |
| Adobe Stock | Digital, print | News + editorial | Extended (merch/POS) | Up to $10K-$1M |
| Pond5 | Digital, broadcast | Editorial | Extended (templates) | Varies |
| iStock | Digital, print | Editorial only | Extended (merch) | Up to $10K |
Distribution cap rules: Standard licenses typically cap reproduction at 500K impressions or copies. Extended licenses lift the cap. Editorial-only assets MUST NOT appear in advertising. Verify per asset, per use.
| Jurisdiction | Authority | Rule | Required disclosure |
|---|---|---|---|
| US | FTC §255 | Material connection must be clearly and conspicuously disclosed | #ad, #sponsored |
| UK | ASA | Ad recognition required; CAP Code 2.1 | "Ad" prefix |
| India | ASCI | Disclosure label upfront on all influencer content | "#Advertisement" or "#Ad" |
| France | ARPP | Mandatory disclosure for partnerships | "Partenariat rémunéré" |
| EU broad | UCPD + DSA | Material commercial communication must be identifiable | Per member state |
FTC sweep risk areas: undisclosed gifting, family-relationship endorsements without disclosure, ambiguous tags (#partner, #thanks), affiliate links without disclosure.
| Regime | Scope | Lead time |
|---|---|---|
| US right of publicity | State-by-state — California Civil Code §3344, NY Civil Rights §50-51 most stringent | Check per state |
| GDPR Article 6 | Lawful basis required for processing likeness (consent or LI) | Pre-shoot |
| CCPA / CPRA | "Sale" implications when likeness fuels ad targeting | Pre-launch |
| COPPA | Under-13: verifiable parental consent before data collection | Pre-shoot |
| HIPAA (when applicable) | Patient likeness + health context = PHI | Pre-shoot |
Every asset in a finished campaign must trace to a complete chain:
output/campaigns/<id>/production/clearance.md| Region | Authority | Lead time | Fee range (USD) | Triggers |
|---|---|---|---|---|
| US — city | City film office | 5-15 d | $50-1,500/day | Street, public building, school, hospital, park |
| US — drone | FAA Part 107 + state/local | Same-day to 30 d | $0-500 | Any commercial drone |
| UK | Local council + FilmFixer | 5-15 d | £50-2,000/day | Public realm, transport hubs |
| EU broad | Per member state + city | 7-30 d | €100-3,000/day | Public space, monuments, schools |
| Canada | Provincial + municipal | 5-20 d | C$100-2,000/day | Public realm |
| Australia | State film commission + LGA | 10-21 d | A$100-2,000/day | Public realm, beaches |
{
"asset_id": "<id>",
"verdict": "pass | fail | hitl-required",
"violations": [
{
"category": "talent | music | stock | location | trademark | privacy",
"severity": "low | med | high | critical",
"evidence_ref": "<path or memref>"
}
],
"required_actions": ["<action>"],
"approved_by": "<agent-slug-or-human-id>",
"decided_at": "<iso8601>"
}
Routing: any severity >= high or any minor / un-released talent / un-licensed music routes to HITL with subtype ip_release_review.
output/campaigns/<id>/production/releases/ plus a redundant archive.brand-safety skill — guardrails registrymarketing-governance skill — approval gates and audit trailip-clearance gate is owned by talent-ip-coordinator)