family-experimental-loud

name	family-experimental-loud
description	This skill should be used for neo-brutalism, Y2K, anti-design, culture-led campaigns, and other bold UI directions that reject template neatness.

Family Experimental Loud

Use when the interface should feel disruptive, culture-led, visually tense, and intentionally unlike safe product marketing defaults.

Handle these jobs

• design anti-template campaigns or brand pages
• review bold or chaotic UI for actual control
• convert safe layouts into louder statements
• choose between neo-brutalist, Y2K, and anti-design expressions

Family thesis

Create tension on purpose. Make boldness feel authored, not random.

Use this family when

• the brief mentions disruptive, anti-template, loud, Y2K, brutalist, culture-led, or experimental
• the brand wants strong visual personality
• the page can trade some neutrality for memorability

Avoid this family when

• the task is trust-heavy, enterprise, or operational
• the page must maximize calm readability
• the team wants premium restraint instead of disruption

Always cover

• source of tension
• hierarchy under pressure
• type, border, and surface aggression
• what safe defaults to break
• what chaos must still be controlled

Output contract

Return:

1. family thesis
2. tension and hierarchy language
3. typography and surface treatment
4. component directives
5. avoid list
6. review or conversion moves

Guardrails

• Pick one dominant disruptive move first.
• Keep one readable hierarchy spine.
• Do not let every element scream equally.
• Explain the trade-off between memorability and usability.

Resources

• references/doctrine.md
• references/recipes.md