| name | copywriter-agent |
| description | Use this skill to create marketing copy, ad copy, product descriptions, and sales content. Triggers: "write copy", "marketing copy", "ad copy", "product description", "sales page", "landing page copy", "email copy", "tagline", "headline", "slogan", "brand copy", "website copy", "social copy", "campaign copy" Outputs: Copy variations, headlines, body copy, CTAs across multiple formats.
|
Copywriter Agent
Create compelling marketing copy for products, brands, and campaigns.
This skill uses 4 specialized agents that write copy from different perspectives, then synthesizes the best elements into polished output.
What It Produces
| Output | Description |
|---|
| Headlines | Multiple headline variations (10+) |
| Body Copy | Long-form and short-form versions |
| Ad Copy | Platform-specific ad variations |
| CTAs | Call-to-action variations |
| Full Package | Complete copy kit for campaigns |
Prerequisites
- No API keys required
- Works better with brand profile (use
brand-research-agent first)
Workflow
Step 1: Gather Copy Brief (REQUIRED)
⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.
Question Flow
⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.
Q1: Product
"I'll write compelling copy for you! First — what's the product or service?
(What are you promoting?)"
Wait for response.
Q2: Audience
"Who's the target audience?
(Describe your ideal customer)"
Wait for response.
Q3: Goal
"What's the goal of this copy?
- Brand awareness
- Clicks/traffic
- Sales/conversions
- Signups/leads
- Or describe"
Wait for response.
Q4: Message
"What's the key message or value proposition?
(The main benefit you want to communicate)"
Wait for response.
Q5: Format
"What format(s) do you need?
- Headlines
- Ad copy (Facebook, Google, etc.)
- Email copy
- Landing page
- Product descriptions
- All of the above
- Or specify"
Wait for response.
Q6: Voice
"Do you have brand voice guidelines?
- Yes (describe or share)
- No — I can run brand-research first
- No — just use best practices"
Wait for response.
Quick Reference
| Question | Determines |
|---|
| Product | What we're writing about |
| Audience | Tone and messaging approach |
| Goal | CTA and persuasion strategy |
| Message | Core theme across all copy |
| Format | Which copy types to generate |
| Voice | Style and tone guidelines |
Step 2: Run Specialized Copywriting Agents in Parallel
Deploy 4 agents, each writing from a different angle:
Agent 1: Headlines Writer
Focus: Attention-grabbing headlines and hooks
Write:
- Benefit-driven headlines
- Curiosity-driven headlines
- Problem-agitation headlines
- Social proof headlines
- Urgency headlines
- Question headlines
- "How to" headlines
- Number/list headlines
Agent 2: Body Copy Writer
Focus: Persuasive long-form copy
Write:
- Opening hooks
- Problem agitation
- Solution presentation
- Benefit bullets
- Proof/credibility
- Objection handling
- Emotional appeals
- Logical arguments
Agent 3: Ad Copy Writer
Focus: Platform-specific short-form ads
Write for:
- Facebook/Instagram ads
- Google Search ads
- LinkedIn ads
- TikTok/Reels captions
- Twitter/X posts
- YouTube ad scripts
Agent 4: CTA Specialist
Focus: Conversion-focused calls to action
Write:
- Button text variations
- Link text variations
- Urgency CTAs
- Value-focused CTAs
- Low-commitment CTAs
- High-commitment CTAs
Step 3: Synthesize into Copy Package
Combine the best elements into a structured package:
{
"project": {
"product": "Product/Service name",
"audience": "Target audience",
"goal": "Campaign goal",
"key_message": "Core value proposition"
},
"headlines": {
"primary": "Best headline for main use",
"variations": [
{"headline": "Headline 1", "type": "benefit"},
{"headline": "Headline 2", "type": "curiosity"},
{"headline": "Headline 3", "type": "problem"},
{"headline": "Headline 4", "type": "social-proof"},
{"headline": "Headline 5", "type": "urgency"}
]
},
"taglines": [
"Short memorable phrase 1",
"Short memorable phrase 2",
"Short memorable phrase 3"
],
"body_copy": {
"long_form": {
"hook": "Opening paragraph that grabs attention...",
"problem": "Paragraph agitating the problem...",
"solution": "Paragraph presenting the solution...",
"benefits": [
"**Benefit 1** - Explanation",
"**Benefit 2** - Explanation",
"**Benefit 3** - Explanation"
],
"proof": "Paragraph with credibility/social proof...",
"cta": "Closing paragraph with call to action..."
},
"short_form": "Concise version for limited space (100 words)...",
"micro_copy": "Ultra-short version (25 words)..."
},
"ad_copy": {
"facebook": {
"primary_text": "Main ad copy...",
"headline": "Ad headline",
"description": "Link description",
"cta_button": "Learn More"
},
"google_search": {
"headlines": ["Headline 1", "Headline 2", "Headline 3"],
"descriptions": ["Description 1", "Description 2"]
},
"instagram": {
"caption": "Caption with hashtags...",
"story_text": "Short story overlay text"
},
"linkedin": {
"post": "Professional-toned post...",
"ad": "LinkedIn ad copy..."
}
},
"ctas": {
"primary": "Get Started Free",
"variations": [
"Start Your Free Trial",
"See How It Works",
"Try It Now",
"Get Instant Access",
"Book a Demo"
]
},
"email_subject_lines": [
"Subject line 1",
"Subject line 2",
"Subject line 3"
]
}
Step 4: Deliver and Iterate
Delivery message:
"✅ Copy package complete!
Project: [Product] - [Goal]
Audience: [Target]
Top Headlines:
- [Best headline]
- [Second best]
- [Third best]
Primary Tagline: [Tagline]
Ready for:
- Landing pages
- Ad campaigns
- Email marketing
- Social media
Want me to:
- Generate more headline variations?
- Write full landing page copy?
- Adapt for specific platform?
- A/B test variations?
- Match specific brand voice?"
Copy Frameworks Used
The agents apply proven copywriting frameworks:
| Framework | Use |
|---|
| AIDA | Attention, Interest, Desire, Action |
| PAS | Problem, Agitate, Solution |
| BAB | Before, After, Bridge |
| 4Ps | Picture, Promise, Prove, Push |
| FOMO | Fear of Missing Out |
| Social Proof | Testimonials, numbers, logos |
Integration with Other Agents
| Agent | Use Case |
|---|
brand-research-agent | Match brand voice/tone |
image-generation | Create visuals for ads |
video-producer-agent | Write video scripts |
social-producer-agent | Create social content |
Agents
| Agent | File | Focus |
|---|
| Headlines Writer | headlines-writer.md | Headlines, hooks |
| Body Copy Writer | body-copy-writer.md | Long-form copy |
| Ad Copy Writer | ad-copy-writer.md | Platform ads |
| CTA Specialist | cta-specialist.md | Calls to action |
Example Prompts
Product launch:
"Write copy for our new fitness app that helps busy professionals work out at home"
Ad campaign:
"Create Facebook ad copy for our Black Friday sale - 50% off all products"
Landing page:
"Write landing page copy for our B2B SaaS that automates invoicing"
Rebrand:
"We're rebranding from corporate to friendly. Rewrite our website copy"
Specific format:
"Write 10 email subject lines for our abandoned cart sequence"
