12-landing-page-brief-global

name	12-landing-page-brief-global
description	Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`.
metadata	{"version":"2.5.1","category":"content","language":"en"}
triggers	["landing page brief","LP design brief","single product page","dropshipping LP","Shopify product page","landing page","lead capture page","sales page"]
output	A .md file with a complete 7-section brief, copy templates, technical requirements, A/B test plan, and tracking plan
related	["product-marketing-context-global","02-campaign-brief-global","05-ad-copy-global","09-customer-insight-global","10-reverse-kpi-calc-global","29-dropshipping-mastery-global"]

Landing Page Brief (Global)

1 page = 1 goal = 1 CTA. No menus, no outbound links, no distractions.

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Information Gathering

Ask up to 4 questions:

1. What product/service? Brief description + price + target audience.
2. What is the LP goal? Lead capture (form), booking, purchase, signup?
3. Primary traffic source? Meta Ads, TikTok Ads, Google Ads, organic, or mixed?
4. What assets exist? Product photos/video, testimonials, social proof numbers?

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Core Principles

1 page — 1 goal — 1 CTA

Principle	Explanation
Single goal	Each page serves one action: fill a form, book a call, or buy
No nav menu	Remove header navigation — prevents users leaving the page
No outbound links	Every link should anchor-scroll to the CTA, never link out
Mobile-first	70%+ of paid-ad traffic is mobile globally — design mobile first
<3s load	First Contentful Paint < 1.5s, Largest Contentful Paint < 3s
Urgency element	Countdown, limited stock, deadline — always have at least one

Length by Device

Device	Total page length	Avg reading time
Mobile	6–8 scroll screens	90–120 seconds
Desktop	4–5 scroll screens	60–90 seconds

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7-Section Structure

Section 1 — Hero

Goal: Hook + deliver core value proposition within 5 seconds.

Element	Requirement	Character limit
Headline	Clear benefit, not generic	60 chars
Sub-headline	Short explanation of the benefit	120 chars
Primary CTA	Verb + benefit, contrast color (#ff6b00)	25 chars
Visual	Product image/video or result shot