00-ke-hoach-mkt

Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

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Repository: minhnv0807/ai-business-skills
Last source activity: August 10, 2026 at 14:41
Detected SKILL.md language: Vietnamese
Stars: 540
Forks: 220

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SKILL.md

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	00-ke-hoach-mkt
description	Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.
argument-hint	<sản phẩm + objective + target user>
metadata	{"version":"2.0.1","category":"strategy"}
triggers	["lap ke hoach marketing","fullstack marketing plan","chien luoc marketing","ke hoach trien khai","ke hoach content","performance plan","phan bo ngan sach","ke hoach kenh","GTM","launch san pham","ke hoach campaign"]
output	File .md hoan chinh gom 7 phan — Strategy, SAVE Framework, Content Plan, Channel & Budget, Performance KPI, Risk Matrix, Timeline

Hang muc	Noi dung
San pham / Dich vu	[ten + USP]
Thi truong	[dia ly + quy mo]
Giai doan	Launch / Growth / Mature
Thoi gian ke hoach	[so thang]
Ngan sach tong	[so tien]

	Tich cuc	Tieu cuc
Noi bo	Strengths: [liet ke]	Weaknesses: [liet ke]
Ben ngoai	Opportunities: [liet ke]	Threats: [liet ke]

Doi thu	Kenh manh	Diem yeu khai thac	Moat cua ho	Moat cua minh
[Doi thu 1]
[Doi thu 2]
[Doi thu 3]

Yeu to	Mo ta
Noi dau lon nhat	[mieu ta cu the]
Mong muon tham kin	[dieu ho thuc su muon nhung chua noi ra]
Rao can mua hang	[ly do ho chua mua]
Trigger mua hang	[tinh huong khien ho san sang chi tien]
Kenh ho tin tuong	[nguoi/kenh nao anh huong quyet dinh]

Cau hoi	Tra loi
Khach hang dang gap van de gi?	[noi dau cu the]
San pham giai quyet nhu the nao?	[co che giai quyet]
Ket qua ho nhan duoc la gi?	[outcome cu the, do duoc]
Trong bao lau ho thay ket qua?	[timeline ky vong]

00-ke-hoach-mkt

Install options

Review the source files

Ke Hoach Fullstack Marketing

Thu thap thong tin

Phan 1 — Chien luoc tong the

1.1 Tom tat tinh hinh

1.2 Phan tich SWOT

1.3 Competitive Moat Analysis

1.4 Customer Insight

Phan 2 — SAVE Framework

2.1 Solution (Giai phap — thay vi Product)

2.2 Access (Tiep can — thay vi Place)

2.3 Value (Gia tri — thay vi Price)

2.4 Education (Giao duc — thay vi Promotion)

Phan 3 — Ke hoach noi dung

3.1 Content Pillar

3.2 Funnel Distribution

3.3 Content Repurposing Matrix

3.4 Source Type Mix

Phan 4 — He thong kenh & Ngan sach

4.1 Kenh trien khai

4.2 Phan bo ngan sach theo giai doan

4.3 Bang phan bo ngan sach cu the

Phan 5 — KPI & Performance

5.1 Tinh KPI nguoc

5.2 Bang KPI 3 kich ban

5.3 KPI theo kenh

5.4 Business KPI

Phan 6 — Risk Matrix

6.1 Bang rui ro

6.2 Muc do nghiem trong

Phan 7 — Timeline trien khai

7.1 Roadmap tong the

7.2 Milestone

Skill Chaining — Chuoi ky nang

Checklist chat luong

Kenh	Vai tro	Uu tien
[Kenh 1]	TOFU — thu hut	Cao / Trung binh / Thap
[Kenh 2]	MOFU — nurture
[Kenh 3]	BOFU — chuyen doi
[Kenh 4]	Retention — giu chan

Hang muc	Chi tiet
Gia san pham / dich vu	[muc gia]
Gia tri khach nhan duoc	[dinh luong: tiet kiem X, tang Y]
Ti le gia tri / gia	[bao nhieu lan]
So sanh voi doi thu	[re hon / dat hon — ly do]
Pricing psychology	[anchor, bundle, tier, free trial]

Giai doan	Noi dung giao duc	Muc dich
Chua biet van de	Content noi dau, awareness	De ho nhan ra van de
Biet van de, chua biet giai phap	How-to, so sanh phuong phap	De ho hieu cac lua chon
Biet giai phap, chua chon	Case study, testimonial, demo	De ho tin tuong minh
Da chon, chua hanh dong	Offer, khan cap, social proof	De ho hanh dong ngay

Pillar	Ti le	Muc dich	Vi du
Giao duc (Education)	35%	Xay trust, SEO	How-to, tips, giai thich
Cam hung (Inspiration)	25%	Engagement, viral	Case study, truoc/sau, story
Giai tri (Entertainment)	20%	Reach, follower	Trend, POV, behind scenes
Ban hang (Selling)	15%	Chuyen doi	Offer, deal, CTA truc tiep
Cong dong (Community)	5%	Retention	Q&A, poll, user spotlight

Tang pheu	Ti le noi dung	Goc do chinh	KPI
TOFU (Nhan biet)	40%	Cham noi dau, giai tri, giao duc	View, reach, follower
MOFU (Can nhac)	35%	Bang chung, chuyen gia, quy trinh	Engagement, save, click
BOFU (Chuyen doi)	15%	Offer, khan cap, retarget	Mess, lead, don hang
Retention	10%	Gia tri VIP, referral	Re-purchase, LTV

Noi dung goc	Phien ban	Kenh
Video dai 3–5 phut	Nguyen ban	YouTube
	3 clip ngan 15–30s	TikTok, Reels
	1 carousel 5–7 slide	Facebook, Instagram
	1 bai blog 800–1500 tu	Website, SEO
	1 email newsletter	Email list
	3 quote card	Story, Threads
	1 audio clip	Podcast

Loai	Ti le	Mo ta
FGC (Founder Generated Content)	30%	Noi dung tu founder/chuyen gia
Brand Content	30%	Noi dung chinh thuc thuong hieu
UGC (User Generated Content)	25%	Review, testimonial tu khach
EGC (Employee Generated Content)	15%	Noi dung tu nhan vien

Kenh	Tang pheu	Ngan sach/thang	KPI chinh
TikTok (organic + ads)	TOFU + BOFU	[so tien]	View, mess, CPMess
Facebook (organic + ads)	MOFU + BOFU	[so tien]	Reach, mess, CPMess
Zalo OA	MOFU + Retention	[so tien]	Read rate, click rate
Email (Brevo)	MOFU + Retention	[so tien]	Open rate, click rate
Website / SEO	MOFU	[so tien]	Traffic, time on site
UGC Network	TOFU	[so tien]	View, reach
[Kenh khac]

Hang muc	Launch (thang 1–3)	Growth (thang 4–6)	Mature (thang 7+)
Paid ads	45–55%	35–45%	25–35%
Content production	20–25%	20–25%	15–20%
UGC / KOL	15–20%	15–20%	10–15%
Tool & platform	5–10%	5–10%	5–10%
Community & retention	5%	10–15%	20–25%
Du phong (contingency)	5%	5%	5%
Tong	100%	100%	100%

Hang muc	Ngan sach/thang	% Tong
Meta Ads	[so tien]	[%]
TikTok Ads	[so tien]	[%]
Content (nhan su + tool)	[so tien]	[%]
UGC thu lao	[so tien]	[%]
Tool (Canva, Brevo, ...)	[so tien]	[%]
Du phong	[so tien]	5%
Tong	[so tien]	100%

Chi so	Xau (Pessimistic)	Co so (Base)	Tot (Optimistic)
CPMess	+30% vs benchmark	Benchmark nganh	-20% vs benchmark
Mess->Lead	-15% vs TB	TB nganh (55%)	+15% vs TB
Lead->Booking	-10% vs TB	TB nganh (55%)	+10% vs TB
Booking->Customer	-10% vs TB	TB nganh (35%)	+10% vs TB
So don/thang	[so]	[so]	[so]
Doanh thu/thang	[so tien]	[so tien]	[so tien]
ROAS	[so]x	[so]x	[so]x
Ngan sach can	[so tien]	[so tien]	[so tien]

Chi so	Cong thuc	Muc tieu
ROAS	Doanh thu / Chi phi ads	>3x
CAC	Tong chi MKT / So khach moi	<30% AOV
LTV	AOV x So lan mua TB x Thoi gian	>3x CAC
Payback period	CAC / (AOV x Margin)	<90 ngay
LTV:CAC	LTV / CAC	>3:1

Muc	Dinh nghia	Hanh dong
CRITICAL	Anh huong truc tiep doanh thu, mat khach	Xu ly trong 24h, escalate stakeholder
HIGH	Giam hieu suat dang ke, mat co hoi	Xu ly trong 48h, dieu chinh ke hoach
MEDIUM	Anh huong nhe, co the bu dap	Xu ly trong 1 tuan, theo doi
LOW	Anh huong khong dang ke	Ghi nhan, xu ly khi co thoi gian

Tuan	Hang muc	Chi tiet	Output	Nguoi chiu trach nhiem
Tuan 1	Setup & Research	Nghien cuu doi thu, insight khach hang, setup kenh	Bao cao nghien cuu, kenh da thiet lap	[ten]
Tuan 2	Content & Creative	San xuat batch content dau tien, brief UGC	15–20 content pieces, 3–5 UGC brief	[ten]
Tuan 3	Launch & Test	Chay ads test, dang organic, bat dau nurture	A/B test report, data 7 ngay dau	[ten]
Tuan 4	Optimize & Scale	Toi uu creative, scale kenh tot, cut kenh kem	Bao cao thang 1, ke hoach thang 2	[ten]

Kenh	KPI chinh	Muc tieu thang 1	Muc tieu thang 3	Muc tieu thang 6
TikTok organic	View/video, follower
TikTok ads	CPMess, ROAS
FB ads	CPMess, CPL, ROAS
Zalo OA	Read rate, click rate
Email	Open rate, click rate
SEO	Organic traffic, ranking

Rui ro	Xac suat	Muc do anh huong	Muc do nghiem trong	Ke hoach xu ly
CPMess tang dot bien (mua le)	Cao	Cao	CRITICAL	Giam ngan sach ads 30%, chuyen sang organic + UGC
Creative fatigue (duoi 2 tuan)	Cao	Trung binh	HIGH	Chuan bi 3–5 creative moi/tuan, A/B test lien tuc
Doi thu giam gia manh	Trung binh	Cao	HIGH	Tap trung gia tri + trust, khong canh tranh gia
Thay doi algorithm (TikTok/FB)	Trung binh	Cao	HIGH	Da dang kenh, khong phu thuoc 1 platform
Nhan su nghi viec (content creator)	Thap	Cao	MEDIUM	SOP hoa quy trinh, backup nhan su
Phan hoi tieu cuc viral	Thap	Rat cao	CRITICAL	Crisis protocol: phan hoi trong 2h, transparent
Ngan sach bi cat giam	Trung binh	Trung binh	MEDIUM	Ke hoach B voi 50% ngan sach — uu tien organic
Thieu data khach hang	Thap	Trung binh	LOW	Thu thap data tu ngay 1, form + pixel + CRM

Thang	Milestone	KPI kiem tra
Thang 1	Setup xong, chay test, co data dau	CPMess, so mess, reach
Thang 2	Tim duoc winning creative + audience	ROAS, CPL, ti le chuyen doi
Thang 3	Scale kenh chinh, on dinh funnel	Doanh thu, LTV:CAC, retention
Thang 6	He thong tu van hanh, toi uu lien tuc	Tat ca KPI on dinh, organic tang

00-ke-hoach-mkt

Source facts

Install options

Review the source files

More from this repository

More from this repository

Ke Hoach Fullstack Marketing

Thu thap thong tin

Phan 1 — Chien luoc tong the

1.1 Tom tat tinh hinh

1.2 Phan tich SWOT

1.3 Competitive Moat Analysis

1.4 Customer Insight

Phan 2 — SAVE Framework

2.1 Solution (Giai phap — thay vi Product)

2.2 Access (Tiep can — thay vi Place)

2.3 Value (Gia tri — thay vi Price)

2.4 Education (Giao duc — thay vi Promotion)

Phan 3 — Ke hoach noi dung

3.1 Content Pillar

3.2 Funnel Distribution

3.3 Content Repurposing Matrix

3.4 Source Type Mix

Phan 4 — He thong kenh & Ngan sach

4.1 Kenh trien khai

4.2 Phan bo ngan sach theo giai doan

4.3 Bang phan bo ngan sach cu the

Phan 5 — KPI & Performance

5.1 Tinh KPI nguoc

5.2 Bang KPI 3 kich ban

5.3 KPI theo kenh

5.4 Business KPI

Phan 6 — Risk Matrix

6.1 Bang rui ro

6.2 Muc do nghiem trong

Phan 7 — Timeline trien khai

7.1 Roadmap tong the

7.2 Milestone

Skill Chaining — Chuoi ky nang

Checklist chat luong