05-copy-quang-cao

Dung khi can viet copy quang cao TRA TIEN cho Meta, TikTok hoac Google — 6 bien the theo 3 tang pheu TOFU/MOFU/BOFU, tuan thu gioi han ky tu va chinh sach nen tang. Co Mode A cho san pham va Mode B cho personal brand, tu chon theo file context. Kich hoat khi user nhac 'viet copy quang cao', 'noi dung chay ads', 'copy Facebook Ads', 'copy TikTok Ads', 'google rsa', 'tieu de quang cao', 'copy retarget'. Khong dung cho — caption dang organic khong chay tien thi dung skill 37-caption-social; loi thoai video thi dung skill 04-script-video; duyet copy da viet thi dung skill 62-marketing-review.

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Repository: minhnv0807/ai-business-skills
Last source activity: August 10, 2026 at 14:41
Detected SKILL.md language: Vietnamese
Stars: 540
Forks: 220

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SKILL.md

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	05-copy-quang-cao
description	Dung khi can viet copy quang cao TRA TIEN cho Meta, TikTok hoac Google — 6 bien the theo 3 tang pheu TOFU/MOFU/BOFU, tuan thu gioi han ky tu va chinh sach nen tang. Co Mode A cho san pham va Mode B cho personal brand, tu chon theo file context. Kich hoat khi user nhac 'viet copy quang cao', 'noi dung chay ads', 'copy Facebook Ads', 'copy TikTok Ads', 'google rsa', 'tieu de quang cao', 'copy retarget'. Khong dung cho — caption dang organic khong chay tien thi dung skill 37-caption-social; loi thoai video thi dung skill 04-script-video; duyet copy da viet thi dung skill 62-marketing-review.
argument-hint	<sản phẩm + key message + kênh>
metadata	{"version":"2.5.1","category":"content"}
triggers	["viet quang cao","copy quang cao","noi dung chay ads","copy Facebook Ads","copy TikTok Ads","tieu de quang cao","copy retarget","ads personal brand","promote LinkedIn profile","boost personal post","quang cao tang follow ca nhan","review copy truoc khi len camp","google rsa","duyet copy ads"]
output	file .md gom 6 bien the copy (2 TOFU, 2 MOFU, 2 BOFU), moi bien the co primary text, headline, description, CTA button
related	["04-script-video","02-brief-chien-dich","09-insight-khach-hang","10-tinh-kpi-nguoc","36-content-brief","52-account-structure","62-marketing-review","references/copy-frameworks-vn","references/quality-gates-vn","references/hook-formulas-vn"]

Copy Quang Cao

Buoc 0: Kiem tra context file

Truoc khi viet copy ads, doc ca 2 file (neu ton tai):

.agents/product-marketing-context.md (marketing san pham)
.agents/personal-brand-context.md (personal brand)

Quyet dinh mode:

Chi co product-marketing-context.md → MODE A (mac dinh — 6 bien the TOFU/MOFU/BOFU ben duoi)
Chi co personal-brand-context.md → MODE B (Personal Brand Mode — section ben duoi)
Co ca 2 → HOI 1 cau: "Ban dang chay ads ban SP hay boost personal brand?"
Khong co → De xuat tao context phu hop

Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

San pham / dich vu gi? Mo ta ngan, USP chinh, gia, uu dai dang chay (neu co).
Nen tang quang cao? Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. Neu khong chon — mac dinh Meta Ads.
Doi tuong muc tieu? Gioi tinh, do tuoi, noi dau chinh, nguoi quyet dinh mua. Cold (chua biet) hay Warm (da tuong tac)?
Muc tieu quang cao? Tin nhan (CPMess), Lead form, Traffic, Chuyen doi. Neu khong chon — mac dinh tin nhan.

Nguyen tac cot loi

Quy tac 125 ky tu

Tren Meta Ads, chi 125 ky tu dau hien thi truoc nut "Xem them". Dong 1 cua primary text phai:

Gay to mo hoac cham noi dau
Chua USP hoac con so cu the
Tu hoan chinh ve nghia (khong cat giua cau)

TOT:  "Da ban len mun 3 nam chua het? 1 lieu trinh 28 ngay — cam ket sau sach."  (74 ky tu)
XAU:  "Chao ban, cam on ban da quan tam den dich vu cua chung toi. Hom nay minh muon gioi thieu..." (cat giua)

Tieu chuan do dong 1 (do duoc, khong cam tinh)

Tieu chi	Nguong dat	Cach kiem tra
Do dai	60-125 ky tu (ke ca dau cach)	Dem ky tu, khong uoc luong
Ky tu thu 126 tro di	Phai roi vao giua cau, khong cat mat y chinh	Doc rieng 125 ky tu dau — van hieu duoc
Vi tri thong tin quan trong	Trong 40 ky tu dau	Doc 40 ky tu dau — da biet noi ve gi chua
Chao hoi / ten brand

#	Trigger	Mo ta	Vi du ap dung
1	Noi dau (Pain)	Cham vao van de dang gap — tao dong cam	"Met moi vi da mun? Ban khong co loi..."
2	Khat vong (Aspiration)	Ve hinh anh tuong lai tot dep	"Tuong tuong da ban dep tu tin khong can filter"
3	FOMO	So bo lo co hoi, so lieu gioi han	"Chi con 12 slot thang nay — 89 nguoi da dat"
4	Bang chung xa hoi (Social proof)	Nguoi khac da lam va thanh cong	"1,200 chi da trai nghiem — 4.8/5 sao"
5	Uy tin (Authority)	Chuyen gia, chung nhan, kinh nghiem	"10 nam kinh nghiem — bac si da lieu truc tiep tu van"
6	To mo (Curiosity)	Gay thac mac, muon biet tiep	"Co 1 thu 90% nguoi dung skincare sai — ban co biet?"

Nhiet do	Framework uu tien	Ly do
Cold (chua biet san pham)	AIDA, Star·Story·Solution	Dan dat logic tu dau; ke chuyen khong lo quang cao
Warm (da tuong tac, chua mua)	PAS, 4P	Nhac lai noi dau; tang trust bang proof
Hot (co intent, gan mua)	FAB, BAB	Rap dap loi ich cu the; visual transformation
Retarget (da xem, chua mua)	PAS hoac BAB	Nhan manh hau qua hoac bien doi

Framework	Cau truc	Dung khi	Platform phu hop
AIDA	Attention → Interest → Desire → Action	Cold audience, launch san pham moi	Meta feed, TikTok, YouTube pre-roll
PAS	Problem → Agitate → Solution	Warm audience, nganh co pain point ro (spa, y te, GD)	Meta feed, LinkedIn, Google RSA
BAB	Before → After → Bridge	Transformation offer (spa, fitness, giao duc)	Meta Reels/Stories, TikTok
4P	Promise → Picture → Proof → Push	High-ticket, can nhieu trust (BDS, khoa hoc, B2B)	LinkedIn, Google, Meta feed dai
FAB	Features → Advantages → Benefits	Khach co intent cao, dang so sanh	Google RSA, Meta retarget
Star·Story·Solution	Star → Story → Solution	Brand storytelling, UGC-style, khong muon lo quang cao	TikTok, Reels, YouTube Shorts

Similarity Score	Trang thai	Hanh dong
< 40%	An toan	Tiep tuc chay
40–60%	Canh bao	Kiem tra lai — co the bi cluster
> 60%	Nguy hiem	Andromeda cluster → giam delivery tu dong

#	Kieu hook	Cong thuc	Vi du VN
1	Con so	So lieu cu the, bat ngo	"1,247 chi da trai nghiem — 98% quay lai lan 2"
2	Nguoc doi	Lat nguoc niem tin pho bien	"Chay ads nhieu hon KHONG giup ban co them khach"
3	Truoc/Sau	Ket qua bien doi cu the	"Tu 5 don/tuan len 40 don/tuan — chi trong 60 ngay"
4	Muon uy tin	Nhac ten chuyen gia, chung nhan, brand	"Bac si da lieu 15 nam khuyen dung — ly do bat ngo"
5	Thu nhan	Chia se sai lam, bai hoc that	"Toi da tieu 200 trieu chay ads sai — bay gio toi lam khac"
6	Khan cap	Gioi han thoi gian, so luong	"Con 8 slot thang 6 — 34 nguoi dang cho"

05-copy-quang-cao

Install options

Review the source files

Copy Quang Cao

Buoc 0: Kiem tra context file

Thu thap thong tin

Nguyen tac cot loi

Quy tac 125 ky tu

Tieu chuan do dong 1 (do duoc, khong cam tinh)

Copy Quang Cao

Buoc 0: Kiem tra context file

Thu thap thong tin

Nguyen tac cot loi

Quy tac 125 ky tu

Tieu chuan do dong 1 (do duoc, khong cam tinh)

Tu ngu cam trong toan bo copy

Thu vien cam xuc trigger

6 Framework Copy Chuyen Nghiep

Chon framework theo nhiet do audience

Tom tat 6 frameworks

Andromeda Warning — Khong clone ads

6 kieu hook quang cao — Dong 1 quyet dinh tat ca

Copy Scoring — Cham diem truoc khi giao

Quy tac theo nen tang

CTA — Thu tu uu tien

Chinh sach quang cao — Compliance checklist

Khau viet copy theo tang pheu

Bang luat tung tang

Trinh tu viet (khong dao thu tu)

Google Ads — Responsive Search Ad (RSA)

Quy trinh review copy truoc khi len camp

Gate 1 — Self-check (nguoi viet, 10 phut)

Gate 2 — Marketing review (leader, 10 phut)

Gate 3 — Pre-launch check (performance, 5-10 phut)

Timeline

Cau truc ket qua

Lien ket skill lien quan

Personal Brand Mode

Checklist chat luong

Tieu chi	8–10 diem	5–7 diem	1–4 diem
Hook strength	Gay to mo manh, co con so/chi tiet, khop tang pheu	Chap nhan duoc nhung chua gay an tuong	Chung chung, khong co diem nhan
Cam xuc trigger	Trigger ro rang (Pain/FOMO/Social proof), cam nhan duoc	Co trigger nhung nhe	Khong co trigger, doc xong khong cam giac gi
CTA clarity	CTA cu the, hanh dong ro, 1 buoc duy nhat	CTA co nhung chua cu the	CTA mo ho ("Tim hieu them", "Click vao day")
Compliance	0 vi pham chinh sach	1 canh bao nhe	Co vi pham se bi reject
Platform fit	Dung char limit, giong van khop platform	Gan dung	Sai char limit hoac giong van khong phu hop

Tong	Danh gia	Hanh dong
45–50	Xuat sac	Giao ngay, theo doi hieu suat
35–44	Tot	Giao duoc, ghi chu cai thien
25–34	Trung binh	Chinh lai truoc khi giao
< 25	Yeu	Viet lai tu dau

Quy tac	Meta Ads	TikTok Ads	Google Ads
Do dai primary text	125 char dong 1 + 300–500 char toan bo	80–100 char (text overlay)	Khong co primary text
Headline	Toi da 40 char	Khong co	Toi da 30 char x 3
Description	Toi da 30 char	Khong co	Toi da 90 char x 2
Giong van	Chuyen nghiep nhung gan gui	Tre, tu nhien, nhu noi chuyen	Truc tiep, keyword-driven
CTA button	Chon tu danh sach Meta	Khong co nut — CTA trong text	Khong co nut — CTA trong headline
Hinh anh / Video	1:1 (feed), 9:16 (story/reel)	9:16 bat buoc	Khong ap dung (search)

Muc do	CTA	Khi nao dung
Manh nhat	"Nhan tin ngay de dat lich"	Muc tieu tin nhan, BOFU
Manh	"Dat lich tu van mien phi"	Lead form, MOFU/BOFU
Trung binh	"Xem bang gia chi tiet"	Traffic, MOFU
Nhe	"Tim hieu them"	Awareness, TOFU

Quy tac	Chi tiet	Vi pham = bi tu choi ads
Khong cam ket tuyet doi	Tranh "dam bao", "100%", "chac chan"	Co
Khong dung "mien phi" trong headline	Meta flag tu "mien phi" trong headline — dung trong body	Co
Khong dung "khuyen mai" qua nhieu	1 lan trong body — khong lap	Co
Khong nhac den dac diem ca nhan	Tranh "Ban bi mun?", "Ban thua can?" — dung "Nhieu nguoi gap tinh trang..."	Co
Truoc/sau phai thuc te	Khong chinh sua anh truoc/sau qua muc	Co
Khong dung hinh anh nhay cam	Khong close-up mun, da bi thuong, co the lo lieu	Co
Disclaimer bat buoc	Thuc pham chuc nang, y te — can dong disclaimer	Co

	TOFU (Cold)	MOFU (Warm)	BOFU (Hot)
Muc tieu	Dat ten van de, khuech dai nhan thuc	Xay trust, khac biet hoa	Chot — offer + urgency
Do dai primary text	100-150 chu	80-120 chu	60-100 chu
BAT BUOC co	Noi dau duoc goi ten cu the	Social proof (so lieu / testimonial / case)	Gia hoac uu dai + deadline + guarantee
CAM co	Gia, bang gia, uu dai	Push ban truc tiep	Noi dung giao duc dai dong
Hook variant A	Pain hook — bat dau bang noi dau, khong gioi thieu brand	Social proof hook — con so / ket qua cu the	Direct offer hook — offer kem con so
Hook variant B	Curiosity hook — cau hoi hoac statement nguoc doi	Objection hook — xu ly lo ngai pho bien nhat	Testimonial close — quote ngan khach that
CTA	"Tim hieu them" / "Xem ngay"	"Dang ky tu van" / "Xem chi tiet"	"Mua ngay" / "Dat lich ngay" / "Toi muon ket qua tuong tu"
Chi so danh gia	CTR, CPM, thruplay	CPC, cost per landing view, add-to-cart	CPMess, CPL, CPA, ROAS

Thanh phan	So luong	Gioi han	Yeu cau
Headlines	15	<=30 ky tu	15 goc do KHAC nhau theo intent: keyword match, benefit, gia, uu dai, thuong hieu, dia diem, urgency, social proof
Descriptions	4	<=90 ky tu	Benefit + CTA + diem khac biet
Display path	2 doan	<=15 ky tu/doan	Chua keyword chinh

Cau hoi duyet	Dat	Khong dat → tra ve
Copy nay co dung tang pheu cua adset se chay khong?		Sai tang → viet lai
Message co khop offer va landing page khong?		Lech message → sua copy hoac sua LP
Con so trong copy co that va co nguon khong?		Bia so → xoa, khong duoc "lam tron len"
Co bien the nao trung goc nhin voi ads dang chay khong?		Trung → thay goc nhin, tranh Andromeda

Moc	Viec	Nguoi lam
T-5	Nhan brief + insight, bat dau viet	Content
T-4	Nop copy 6 bien the, tu cham diem	Content
T-3	Gate 2 marketing review	Leader
T-2	Sua theo review, chot ban cuoi	Content
T-1	Gate 3 pre-launch, setup camp	Performance
T-0	Launch	Performance

05-copy-quang-cao

Source facts

Install options

Review the source files

More from this repository

More from this repository

Copy Quang Cao

Buoc 0: Kiem tra context file

Thu thap thong tin

Nguyen tac cot loi

Quy tac 125 ky tu

Tieu chuan do dong 1 (do duoc, khong cam tinh)

Copy Quang Cao

Buoc 0: Kiem tra context file

Thu thap thong tin

Nguyen tac cot loi

Quy tac 125 ky tu

Tieu chuan do dong 1 (do duoc, khong cam tinh)

Tu ngu cam trong toan bo copy

Thu vien cam xuc trigger

6 Framework Copy Chuyen Nghiep

Chon framework theo nhiet do audience

Tom tat 6 frameworks

Andromeda Warning — Khong clone ads

6 kieu hook quang cao — Dong 1 quyet dinh tat ca

Copy Scoring — Cham diem truoc khi giao

Quy tac theo nen tang

CTA — Thu tu uu tien

Chinh sach quang cao — Compliance checklist

Khau viet copy theo tang pheu

Bang luat tung tang

Trinh tu viet (khong dao thu tu)

Google Ads — Responsive Search Ad (RSA)

Quy trinh review copy truoc khi len camp

Gate 1 — Self-check (nguoi viet, 10 phut)

Gate 2 — Marketing review (leader, 10 phut)

Gate 3 — Pre-launch check (performance, 5-10 phut)

Timeline

Cau truc ket qua

Lien ket skill lien quan

Personal Brand Mode

Checklist chat luong