06-brief-ugc-egc

name	06-brief-ugc-egc
description	Dung khi can brief NGUOI KHAC quay video ho — khach hang lam UGC, nhan vien lam EGC, hoac KOC va creator tra phi: tieu chi chon nguoi, huong dan quay tung canh, viec nen va khong nen lam, quyen su dung hinh anh, bang quan ly batch va cach do hieu qua. Kich hoat khi user nhac 'brief UGC', 'brief EGC', 'brief KOC', 'thue creator quay', 'huong dan nhan vien quay video', 'tim KOC o dau', 'creator quay sai y', 'hop dong quyen su dung video'. Khong dung cho — viet loi thoai kich ban video thi dung skill 04-script-video; huong dan editor dung phim thi dung skill 44-brief-video-editor; rai comment seeding duoi bai dang thi dung skill 38-seeding-plan; thue agency hoac production house lam tron goi thi dung skill 67-agency-vendor-brief.
metadata	{"version":"2.1.1","category":"content"}
triggers	["brief creator","brief UGC","brief EGC","huong dan quay video nhan vien","brief KOC","brief seeding","quan ly creator","tim KOC","tra phi creator","do luong KOC"]
output	file .md gom brief chi tiet theo loai (UGC/EGC/KOC), tieu chi chon creator, huong dan quay, hop dong quyen, bang quan ly batch
related	["04-script-video","05-copy-quang-cao","01-lich-noi-dung","03-danh-gia-hieu-suat","38-seeding-plan","44-brief-video-editor","67-agency-vendor-brief"]

Brief UGC / EGC / KOC

Thu thap thong tin

Hoi toi da 4 cau truoc khi tao brief:

1. San pham / dich vu gi? Mo ta ngan, USP, gia, doi tuong khach hang.
2. Loai creator nao? UGC (khach hang that), EGC (nhan vien), KOC (creator tra phi). Neu khong chon — mac dinh UGC.
3. Muc tieu noi dung? TOFU (nhan biet), MOFU (thuyet phuc), BOFU (chot don). So luong video can.
4. Ngan sach va thoi gian? Ngan sach/video, deadline giao video, thoi gian chien dich.

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Nguyen tac cot loi

Phan biet 3 loai creator

Tieu chi	UGC (User)	EGC (Employee)	KOC (Key Opinion Consumer)
Nguoi quay	Khach hang that	Nhan vien cong ty	Creator tra phi / doi san pham
Do tin cay	Cao nhat — khach that	Cao — nguoi trong cuoc	Trung binh — nhan dien la quang cao
Chi phi	Thap (san pham + voucher)	Luong nhan vien (da co)	500K–10M/video tuy follower
Kiem soat noi dung	Thap	Cao	Trung binh — co brief nhung creator tu sang tao
Quyen su dung	Can xin phep	Mac dinh thuoc cong ty	Theo hop dong
Phu hop cho	Social proof, MOFU	Behind-the-scenes, employer branding	Reach, awareness, TOFU

Tieu chi chon creator

UGC — Khach hang

Tieu chi	Yeu cau
Da su dung san pham	Bat buoc — co bang chung (don hang, check-in, review cu)
Chat luong camera	iPhone 11+ hoac tuong duong — video khong be, khong mo
Phong cach noi	Tu nhien, khong doc script cung — co cam xuc
Ngoai hinh	Phu hop doi tuong muc tieu (cung demographic)
Do san long	Dong y quay + cho phep su dung tren kenh thuong hieu

EGC — Nhan vien

Tieu chi	Yeu cau