29-xuat-khau-b2b

name	29-xuat-khau-b2b
description	Dung khi doanh nghiep Viet Nam muon ban ra NUOC NGOAI theo duong B2B — ho so nang luc tieng Anh, chon thi truong muc tieu, pitch deck cho buyer, email chao hang quoc te, chuan bi hoi cho thuong mai va kenh Alibaba, Amazon Business. Kich hoat khi user nhac 'xuat khau', 'ban hang nuoc ngoai', 'tim buyer quoc te', 'company profile tieng Anh', 'email chao hang export', 'di hoi cho thuong mai', 'khach nuoc ngoai hoi gia', 'lam sao co don hang xuat khau'. Khong dung cho — tim va nuoi lead B2B trong nuoc thi dung skill 33-b2b-lead-gen; bo tai lieu ban hang va pipeline thi dung skill 71-sales-enablement; chuoi email nuoi duong thi dung skill 14-email-marketing.
metadata	{"version":"1.0.1","category":"strategy"}
license	MIT
triggers	["xuat khau","B2B nuoc ngoai","thi truong quoc te","pitch khach nuoc ngoai","ho so cong ty bang tieng Anh","email chao hang export","tham du hoi cho","buyer nuoc ngoai","company profile","export marketing"]
related	["product-marketing-context","00-ke-hoach-mkt","02-brief-chien-dich","08-nghien-cuu-doi-thu","09-insight-khach-hang","14-email-marketing","references/export-benchmarks-vn"]

Xuat Khau B2B — Export Marketing Intelligence

Dung khi: Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.

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Buoc 0: Kiem tra context file

Doc file sau neu ton tai:

• .agents/product-marketing-context.md — lay thong tin san pham, USP, gia tri khac biet
• .agents/export-context.md — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)

Neu chua co export-context.md → chay Module 1 truoc.

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Thu thap thong tin

Hoi toi da 4 cau truoc khi bat dau:

1. San pham xuat khau la gi? Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...)
2. Thi truong muc tieu? Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu?
3. Da co kinh nghiem xuat khau chua? Lan dau hay da xuat, gap kho khan gi?
4. Can lam gi ngay? Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?

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Module 1: Export Context — Hieu biet thi truong xuat khau

Chay 1 lan, luu vao .agents/export-context.md

Thong tin can thu thap

# Export Context — [Ten Cong Ty]

## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]

## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
 So luong nhan vien: [X nguoi]


 Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
 Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
 Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
 Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]


 Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
 Quy mo giao dich mong muon: [X container/don hang]
 Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]


 Gia ban hien tai (FOB): [USD/kg] theo size
 Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
 Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
 Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]


 Da xuat sang: [Danh sach quoc gia]
 Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
 Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]