| name | 39-content-audit |
| description | Dung khi cuoi thang can biet bai nao work bai nao khong va TAI SAO — phan loai winner/loser theo phan vi, tim pattern theo pillar, format, hook, gio dang va do dai. Kich hoat khi user nhac 'audit content', 'content nao dang work', 'bai nao hieu qua', 'danh gia noi dung thang', 'tai sao bai nay vieu', 'review content'. Khong dung cho — lap plan ky sau tu ket qua audit thi dung skill 40-next-content-plan; viet bao cao trinh sep thi dung skill 07-bao-cao-marketing. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["audit content","content audit","danh gia content","content nao dang work","phan tich hieu qua content","bai nao performance cao","tim pattern content","review content tong the"] |
| output | File .md — tong quan ky audit, winner/loser phan loai theo pillar/format/hook, pattern analysis, recommendation giu/bo/scale, KPI so sanh benchmark |
| related | ["13-phan-tich-du-lieu","03-danh-gia-hieu-suat","07-bao-cao-marketing","40-next-content-plan","01-lich-noi-dung","09-insight-khach-hang"] |
Content Audit
Audit khong phai de danh gia qua khu — la de nhan winner va dung loser co can cu. Moi recommendation phai gan voi action cu the, khong phai nhan xet chung chung. Audit it nhat 1 lan/thang — khong doi het quy.
Thu thap thong tin
Hoi toi da 4 cau truoc khi audit:
- Ky audit la gi? Thang / quy / campaign — tu ngay nao den ngay nao.
- Kenh nao can audit? Facebook / TikTok / Instagram / Email / tat ca.
- Co data cu the chua? Reach, ER, views, CTR, leads tung bai — paste vao hoac export tu platform. Neu co MCP ads/analytics da ket noi, pull truc tiep.
- Muc tieu audit? Tim winner de scale / tim loser de dung / ca hai.
Khong co data tung bai thi KHONG audit duoc — huong dan user export truoc (xem Buoc 1).
Nguyen tac
- Audit hang thang, khong doi het quy. Lich chuan: keo data ngay 28-30, audit xong truoc ngay 2 thang sau.
- Phan loai theo phan vi, khong theo cam tinh. Top 20% = winner, bottom 20% = loser, 60% giua = average.
- So sanh cung dieu kien. Organic so voi organic, bai boost so voi bai boost — khong tron lan.
- Metric chinh theo muc tieu bai. Bai TOFU cham bang reach/views, MOFU bang ER/save, BOFU bang click/lead — khong cham 1 metric cho tat ca.
- Winner = base template ky sau. Document lai cau truc winner (hook, format, angle) de nhan ban.
- Moi nhan dinh phai co hypothesis "tai sao". Khong dung o "bai nay tot" — phai tra loi tot vi dau.
Quy trinh
Buoc 1 — Keo data (ngay 28-30 hang thang)
| Kenh | Nguon data | Metric can lay |
|---|
| Facebook / Instagram | Meta Insights (export post-level) | Reach, impressions, ER, click, save, share |
| TikTok | TikTok Analytics | Views, watch time, completion rate, share, follow tu video |
| Email | Platform email (Brevo...) | Open rate, CTR, unsubscribe |
| Leads | CRM / form / inbox | Lead ghi nguon content |
Moi bai 1 dong: ngay dang, kenh, format, pillar, tang pheu, hook type, metric. Thieu cot phan loai (pillar/format/hook) thi bo sung tay tu lich noi dung (01).
Buoc 2 — Tinh nguong va phan loai
- Chon metric chinh theo muc tieu tung nhom bai (TOFU: reach/views; MOFU: ER/save; BOFU: click/lead).
