51-audience-research

Dung khi can nghien cuu tep truoc khi chay ads — interest va behavior mapping, do rong tep, phan tang cold/warm/hot, va gia thuyet targeting de test. Kich hoat khi user nhac 'nghien cuu audience', 'tep target', 'nham ai', 'interest targeting', 'chon tep chay ads', 'lookalike tu dau'. Khong dung cho — hieu tam ly va ngon ngu khach hang thi dung skill 09-insight-khach-hang; phan bo ngan sach cho tung tep thi dung skill 54-media-plan.

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Repository: minhnv0807/ai-business-skills
Last source activity: August 10, 2026 at 14:41
Detected SKILL.md language: Mixed languages
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Forks: 220

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	51-audience-research
description	Dung khi can nghien cuu tep truoc khi chay ads — interest va behavior mapping, do rong tep, phan tang cold/warm/hot, va gia thuyet targeting de test. Kich hoat khi user nhac 'nghien cuu audience', 'tep target', 'nham ai', 'interest targeting', 'chon tep chay ads', 'lookalike tu dau'. Khong dung cho — hieu tam ly va ngon ngu khach hang thi dung skill 09-insight-khach-hang; phan bo ngan sach cho tung tep thi dung skill 54-media-plan.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["nghien cuu audience","tep target","tim tep khach hang","audience research","interest targeting","audience Meta Ads","audience TikTok Ads","nham dung tep"]
output	File .md — audience profile day du, targeting settings san setup theo tung kenh, phan tang cold/warm/hot, danh sach gia thuyet targeting de test
related	["09-insight-khach-hang","08-nghien-cuu-doi-thu","10-tinh-kpi-nguoc","52-account-structure","54-media-plan","56-retargeting-plan"]

Audience Research — Nghien Cuu Tep Cho Ads

Targeting sai = dot tien du copy hay, creative dep. Skill nay la buoc dau tien cua chuoi performance: 51 → 10-tinh-kpi-nguoc → 54-media-plan → 53-tracking-setup → 52-account-structure. Neu chua co insight khach hang, goi 09-insight-khach-hang truoc.

Thu thap thong tin

Doc .agents/product-marketing-context.md va output cua 09-insight-khach-hang neu co. Neu thieu, hoi toi da 4 cau:

San pham / dich vu can chay ads? Gia ban va phan khuc thi truong (mass / mid / premium)?
Da co data khach hang hien tai chua? (tuoi, gioi, dia ly, hanh vi mua, danh sach khach cu / lead cu / pixel data)
Kenh can setup targeting? Meta / TikTok / Google / Zalo / YouTube — va objective chinh: Lead gen / Conversion / Traffic / Awareness?
Ngan sach du kien va KPI target? (CPL / CPMess muc tieu neu da tinh — neu chua, goi 10-tinh-kpi-nguoc)

Nguyen tac

Targeting sai = dot tien. Lam audience research truoc khi viet copy hay len camp — khong lam nguoc.
Khong lam 1 lan roi bo. Update audience profile khi co data campaign thuc te (sau 3-5 ngay chay, so sanh CPL/CPA theo segment).
Cold: test broad truoc, narrow sau. Chi thu hep khi da co data chung minh. Thuat toan hien tai toi uu tot voi tep rong + creative dung.
Khong nhoi qua nhieu interest cung luc. Moi ad set 1 nhom interest ro rang — nhieu interest tron lan thi khong biet cai nao work.
Tep viet dung ngon ngu khach hang. Pain point ghi theo loi khach noi, khong viet nhu marketer.
Audience size toi thieu cho cold: 100K-500K. Tep qua nho → CPM cao, nhanh bao hoa; qua rong khong co creative dan loi → loang.

Quy trinh

Buoc 1 — Core audience profile

Tong hop tu data khach hien tai (CRM, page insight, don hang) + insight tu 09-insight-khach-hang:

Hang muc	Chi tiet
Tuoi	[khoang tuoi chinh + khoang phu]
Gioi tinh	[ti le nam/nu theo data thuc]
Dia ly	[tinh/thanh uu tien — theo kha nang giao hang/phuc vu]
Thu nhap uoc tinh	[khop voi muc gia san pham]

Tier	Dinh nghia	Signal	Nguon
Hot	Vao LP, add to cart, mo form, inbox chua chot	Pixel events, inbox	Meta, Google, CRM
Warm	Xem video >50%, engage page/post, click link, follow	Engagement custom audience	Meta, TikTok
Cold	Chua biet brand	Interest / behavior / broad / LAL	Tat ca kenh

Seed	Size toi thieu	LAL %	Platform	Muc tieu
Khach da mua	>=100	1-3%	Meta	Tim nguoi giong khach tot nhat
Lead chat luong	>=500	1-5%	Meta	Scale lead gen
Video viewer 75%	>=1000	Broad LAL	TikTok	Scale awareness
Email list	>=300	1-5%	Meta	Mo rong tu CRM

#	Gia thuyet	Bien test	Metric do	Uu tien
1	Broad + creative manh re hon interest	Broad vs Interest	CPL	Cao
2	[Interest nhom A] sat pain hon [nhom B]	Interest A vs B	CPL, CTR	Cao
3	LAL 1% khach mua chat hon LAL 3%	LAL %	CPL, close rate	Trung binh
4	[Age segment X] chuyen doi tot hon	Age split	CPL	Thap

51-audience-research

Install options

Review the source files

Audience Research — Nghien Cuu Tep Cho Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Core audience profile

Audience Research — Nghien Cuu Tep Cho Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Core audience profile

Buoc 2 — Psychographic & behavior

Buoc 3 — Targeting settings theo kenh

Buoc 4 — Phan tang cold / warm / hot

Buoc 5 — Lookalike seed

Buoc 6 — Gia thuyet targeting de test

Cau truc ket qua

Sau khi co data thuc te

Lien ket skill

Checklist chat luong

51-audience-research

Source facts

Install options

Review the source files

More from this repository

Audience Research — Nghien Cuu Tep Cho Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Core audience profile

Audience Research — Nghien Cuu Tep Cho Ads

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Core audience profile

Buoc 2 — Psychographic & behavior

Buoc 3 — Targeting settings theo kenh

Buoc 4 — Phan tang cold / warm / hot

Buoc 5 — Lookalike seed

Buoc 6 — Gia thuyet targeting de test

Cau truc ket qua

Sau khi co data thuc te

Lien ket skill

Checklist chat luong

More from this repository