Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance.
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Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance.
metadata
{"version":"1.0.1","category":"performance"}
license
MIT
triggers
["setup tracking","pixel setup","cai pixel","UTM","conversion API","CAPI","GA4 setup","theo doi chuyen doi","tracking cho ads"]
output
File .md — checklist setup tracking theo platform, UTM template, event mapping, offline conversion, checklist verify truoc launch, bang xu ly su co
Ads khong co tracking = lai xe bit mat. QUY TAC CUNG: khong chay ads khi tracking chua verify xanh — chay la lang phi 100%. Setup dung tu dau; sua tracking giua campaign lam hong data lich su.
Thu thap thong tin
Hoi toi da 4 cau:
Platform chay ads? Meta / TikTok / Google / Zalo / YouTube — va objective: Lead (form/inbox) / Purchase / Traffic?
Website / landing page dung gi? WordPress / Ladipage / Webflow / Shopify / Custom — co quyen sua header hoac cai GTM khong?
Co developer ho tro khong? (quyet dinh cach cai CAPI: partner integration hay code)
Chot don o dau? Tren web (do duoc bang pixel) hay qua inbox/goi dien (can lead log + offline conversion)?
Nguyen tac
Khong chay ads khi tracking chua xanh. Moi dong tien chi truoc khi verify la tien mu.
Setup dung tu dau. Doi event/pixel giua campaign = data lich su khong so sanh duoc.
1 cach cai duy nhat. Cai ca GTM lan hard-code = duplicate event = data ao gap doi.
UTM nhat quan. Dat sai 1 lan la GA4 loc khong noi — dinh nghia convention truoc, ca team dung chung.
Do den tan don, khong dung o lead. 1000 lead ma 10 don thi phai biet loi o ads hay o sales — can offline conversion / lead log.
Quy trinh
Buoc 1 — Setup theo platform
Meta Ads — Pixel + CAPI (bat buoc ca hai):
Tao Pixel trong Events Manager; cai len website qua GTM hoac header
Setup Standard Events: PageView, ViewContent, Lead, Purchase
Verify bang Meta Pixel Helper — trang thai Active
Setup Conversions API (CAPI) — bat buoc sau iOS 14; uu tien partner integration (Ladipage, WordPress plugin, Shopify) neu khong co dev
Bat dedup (event_id trung nhau giua pixel va CAPI)
Test Events: bam thu form/nut → thay event trong Events Manager
Event Match Quality (EMQ) >= 6.0 (gui them email/phone/ten qua CAPI de tang match)
TikTok Ads:
Tao + cai TikTok Pixel; setup Events: ViewContent, SubmitForm, Purchase
Setup Events API neu co the; verify bang TikTok Pixel Helper
Google Ads:
Tao Conversion Action; cai Google Tag (gtag.js) hoac qua GTM
Link GA4 voi Google Ads; import goal tu GA4
Chi de ENABLED conversion dung cho bidding — tranh dem trung
Zalo Ads: cai Zalo Pixel, setup conversion, verify.
YouTube Ads: dung chung conversion tracking cua Google Ads.
[creative-type]_[hook-type]_[version] — khop ten ad
vid_pain_v1
Quy tac: viet thuong, khong dau, khong khoang trang. utm_content phai trung ten ad trong 52-account-structure de doi chieu 2 chieu Ads Manager ↔ GA4.
Buoc 3 — Event mapping GA4
Event GA4
Trigger
Map voi platform event
page_view
Tat ca trang
PageView (Meta), ViewContent (TikTok)
view_item
Xem trang san pham/offer
ViewContent (Meta)
generate_lead
Submit form / click inbox
Lead (Meta), SubmitForm (TikTok), Conversion (Google)
purchase
Thanh toan thanh cong
Purchase (Meta/TikTok/Google)
Moi event chi fire 1 lan cho 1 hanh dong. Dat conversion chinh trong GA4 = event khop objective ads.
Buoc 4 — Offline conversion & Lead Log
Ap dung khi chot don qua inbox / goi dien / tai quay (pho bien o VN):
Lead Log — ghi moi lead ngay khi nhan, moi hang 1 lead: ID | Ngay vao | Ten | SDT | Kenh nguon | Loai tuong tac (inbox/form/goi) | Trang thai (moi/qualified/chot/khong chot) | Ly do khong chot | Doanh thu neu chot | Sales phu trach. Hoi moi khach "biet minh qua kenh nao?" ngay cau dau.
Offline conversion import: upload danh sach chot don (SDT/email + thoi gian) len Meta Offline Events / Google Ads offline conversion theo tuan — de thuat toan hoc tu don that, khong chi lead.
Doi chieu thang: so lead trong Lead Log vs so lead Ads Manager bao — lech >20% la co van de tracking hoac attribution.
Buoc 4b — Dong y thu thap du lieu (bat buoc neu co traffic ngoai VN)
Neu website chi phuc vu khach trong nuoc, phan nay tuan theo Nghi dinh 13/2023/ND-CP ve bao ve du lieu ca nhan: phai co thong bao ro rang truoc khi thu thap, va nguoi dung phai dong y — khong duoc mac dinh tick san.
Neu co bat ky traffic tu EU/UK hoac California (khach Viet kieu, ban hang xuyen bien gioi, du hoc, xuat khau), nhung yeu cau sau la BAT BUOC — thieu la rui ro phat tien va mat quyen dung remarketing audience:
Vung
Yeu cau
Hau qua neu thieu
EU / UK
CMP duoc chung nhan + Google consent mode v2 (4 tin hieu: ad_storage, analytics_storage, ad_user_data, ad_personalization, mac dinh denied truoc khi user tra loi banner)
Meta yeu cau CMP cho traffic EU; Google mat personalized ads va audience feature
California
Nut tu choi ban/chia se du lieu, ton trong tin hieu Global Privacy Control, bat Limited Data Use tren Meta cho traffic California
Vi pham CCPA/CPRA
Toan cau
Tag khong duoc ban truoc khi co dong y; luu log dong y (ai, chon gi, luc nao, phien ban chinh sach nao)
Khong chung minh duoc tuan thu khi bi kiem tra
Danh sach email/SDT upload lam Custom Audience hoac Customer Match cung phai co dong y tuong ung — xem 14-email-marketing.
Ghi vao file ket qua: dung CMP nao, chan vung nao, ai verify.
Buoc 5 — Checklist verify XANH truoc khi len camp
Tat ca phai PASS — thieu 1 muc = KHONG LAUNCH:
Pixel fire dung tren landing page + thank you page (Pixel Helper xanh)
Test Events: tu bam thu 1 conversion that va thay no ghi nhan
UTM day du tren tat ca link ads, dung convention
GA4 nhan duoc session tu nguon paid (test bang realtime)
Lead Log san sang (neu chot qua inbox/goi dien)
Buoc 6 — Daily / weekly check sau launch
Daily (2 phut): Events Manager 24h co event deu khong; Google Ads conversions dang ghi; GA4 co session tu paid.
Weekly: CAPI match rate > 70%; co duplicate event khong; so lead 3 nguon (Ads Manager / GA4 / Lead Log) lech <20%; UTM co link nao thieu/sai.
Xu ly su co
Van de
Nguyen nhan thuong gap
Cach fix
Pixel khong fire
Cai sai vi tri / thieu tren LP
Check GTM preview, hard-code lai header
Event duplicate
Cai ca GTM lan hard-code
Chon 1 cach, go cach kia; check event_id dedup
CAPI match rate thap
Khong gui email/phone
Them customer data vao payload CAPI
Conversion khong ghi
Sai ten event / sai trang trigger
Check chinh ta event, trigger dung thank you page
GA4 lech xa Ads Manager
Attribution window khac nhau + UTM thieu
Chuan hoa UTM, so sanh cung window
Lead nhieu nhung khong ro nguon
Quen hoi kenh, khong ghi Lead Log
Bat buoc cau hoi nguon trong script sales
Cau truc ket qua
Ten file: tracking-setup-[ten-san-pham]-[YYYYMMDD].md
