55-scaling-ads

Dung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan doi ngan sach', 'ads dang tot muon day manh', 'horizontal scaling', 'tang chi tieu'. Quy tac cung: khong tang budget khi CPL dang xau. Khong dung cho — CPL dang xau thi chay skill 21-audit-ads-performance truoc; nhan tep warm thi dung skill 56-retargeting-plan.

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Repository: minhnv0807/ai-business-skills
Last source activity: August 10, 2026 at 14:41
Detected SKILL.md language: Vietnamese
Stars: 540
Forks: 220

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	55-scaling-ads
description	Dung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan doi ngan sach', 'ads dang tot muon day manh', 'horizontal scaling', 'tang chi tieu'. Quy tac cung: khong tang budget khi CPL dang xau. Khong dung cho — CPL dang xau thi chay skill 21-audit-ads-performance truoc; nhan tep warm thi dung skill 56-retargeting-plan.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["scale ads","tang budget","scale campaign","nhan winner","scale winning ad","vertical scaling","horizontal scaling","mo rong campaign"]
output	File .md — scaling roadmap theo tuan, budget rules, checklist truoc scale, dau hieu dung scale, lich refresh creative
related	["19-ab-test-setup","21-audit-ads-performance","03-danh-gia-hieu-suat","56-retargeting-plan","52-account-structure","57-next-ads-plan"]

Scaling Ads — Scale Winner An Toan

Scale = tang spend ma giu nguyen (hoac cai thien) efficiency. Scale sai = CPL/CPA tang vot, dot budget. QUY TAC CUNG: khong tang budget khi CPL dang xau — fix van de truoc (goi 21-audit-ads-performance), scale sau.

Thu thap thong tin

Hoi toi da 4 cau:

Campaign da co winning ad chua? CPL/CPA on dinh bao nhieu ngay roi? (can >=7 ngay)
Metric hien tai? CPL / CPA / ROAS / Frequency / Reach vs audience size?
Budget hien tai/ngay va budget target muon dat?
Platform va co bao nhieu creative du tru? (khong scale khi chi co 1 creative)

Nguyen tac

Khong tang budget khi CPL dang xau. CPL vuot target → audit va fix truoc, scale la do them dau vao lua.
+20-30%/lan, khong x2 ngay. Tang dot ngot → reset learning phase → CPL nhay vot. Muc an toan nhat: +20% moi 72h (khop Quality Gate G8 cua repo).
Monitor 24-48h sau moi lan tang truoc khi tang tiep.
Khong chinh winning ad set khi dang scale. Moi thay doi lon (budget dot ngot, audience, creative trong ad set) deu co the reset learning.
Luon co creative reserve. Toi thieu 2-3 creative moi san sang truoc khi scale — scale lam fatigue den nhanh hon.
Vertical truoc, horizontal song song. Tang budget winner truoc; dong thoi nhan tep/creative de khong phu thuoc 1 diem.

Quy trinh

Buoc 1 — Dieu kien DU de scale (phai dat TAT CA)

Chay on dinh >= 7 ngay
CPL/CPA <= target trong >= 5/7 ngay gan nhat
Frequency < 2.5 (tep chua bao hoa)
Reach / audience size < 50% (volume tep con de mo)
Khong dang trong learning phase
Tracking verify dung (khong scale tren data sai)
Co >= 2 creative moi du tru

Thieu bat ky muc nao → chua scale; quay ve toi uu hoac chuan bi them.

Buoc 2 — Vertical scaling (tang budget)

Conservative	+20%	Moi 72h	CPL on dinh o target
Moderate	+30%	Moi 2-3 ngay	CPL tot hon baseline ro rang
Aggressive	+50%	1 lan duy nhat	Campaign rat stable, chap nhan rui ro
KHONG LAM	x2 ngay	—	CPL se tang vot, reset learning

Hanh dong	Co reset learning?	Cach lam an toan
Tang budget <= 20-30%	Thuong khong	Tang tung buoc, cho 72h
Tang budget > 30-50%	Co the	Chia nho thanh nhieu lan
Doi audience / placement / bid	Co	Duplicate ad set moi thay vi sua truc tiep
Them/xoa creative trong ad set	Co the	Them o ad set moi hoac campaign testing
Pause roi bat lai lau	Co the	Han che pause winner; dieu tiet bang budget

Tuan	Budget/ngay (vi du)	Action	KPI checkpoint
1 (Testing)	300-500K	Test 3-5 ad set	CPL < target
2	500-800K	+20% winner, dung loser	CPL on dinh 5/7 ngay
3	800K-1.5M	+20-30% tiep, duplicate winner sang tep moi	Volume tang, CPL giu
4	1.5M-3M	Horizontal: LAL/broad/kenh moi	CPL giu trong nguong
Thang 2+	3M+	Full scale + creative moi lien tuc	ROAS >= target

Tin hieu	Muc do	Action
Frequency > 2.5	Canh bao	Chuan bi creative moi (brief ngay)
Frequency > 3.5	Khan cap	Launch creative moi ngay
CTR giam > 30%	Tuan 2-3	Refresh hook, giu body
Dinh ky	Moi 2-3 tuan	Luon co 2-3 creative moi de swap

55-scaling-ads

Install options

Review the source files

Scaling Ads — Scale Winner An Toan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Dieu kien DU de scale (phai dat TAT CA)

Buoc 2 — Vertical scaling (tang budget)

Scaling Ads — Scale Winner An Toan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Dieu kien DU de scale (phai dat TAT CA)

Buoc 2 — Vertical scaling (tang budget)

Buoc 3 — Horizontal scaling (mo rong)

Buoc 4 — Rui ro reset learning phase

Buoc 5 — Scaling roadmap mau (dieu chinh theo budget thuc)

Buoc 6 — Lich scale hang tuan (nhip van hanh)

Dau hieu DUNG scale ngay

Creative refresh schedule khi scale

Cau truc ket qua

Lien ket skill

Checklist chat luong

55-scaling-ads

Source facts

Install options

Review the source files

More from this repository

More from this repository

Scaling Ads — Scale Winner An Toan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Dieu kien DU de scale (phai dat TAT CA)

Buoc 2 — Vertical scaling (tang budget)

Scaling Ads — Scale Winner An Toan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Dieu kien DU de scale (phai dat TAT CA)

Buoc 2 — Vertical scaling (tang budget)

Buoc 3 — Horizontal scaling (mo rong)

Buoc 4 — Rui ro reset learning phase

Buoc 5 — Scaling roadmap mau (dieu chinh theo budget thuc)

Buoc 6 — Lich scale hang tuan (nhip van hanh)

Dau hieu DUNG scale ngay

Creative refresh schedule khi scale

Cau truc ket qua

Lien ket skill

Checklist chat luong