56-retargeting-plan

Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', 'lookalike', 'tep warm', 'khach xem roi khong mua'. Khong dung cho — tim tep moi hoan toan thi dung skill 51-audience-research; keo lai khach da mua roi bo di thi dung skill 69-giu-chan-khach-hang.

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Repository: minhnv0807/ai-business-skills
Last source activity: August 10, 2026 at 14:41
Detected SKILL.md language: Mixed languages
Stars: 540
Forks: 220

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	56-retargeting-plan
description	Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', 'lookalike', 'tep warm', 'khach xem roi khong mua'. Khong dung cho — tim tep moi hoan toan thi dung skill 51-audience-research; keo lai khach da mua roi bo di thi dung skill 69-giu-chan-khach-hang.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["retarget","retargeting","remarketing","lookalike","warm audience","custom audience","chay lai nguoi da tuong tac","chay lai khach cu"]
output	File .md — retargeting strategy: audience segments theo tier, message framework theo tang, lookalike brief, frequency cap, exclusion list
related	["51-audience-research","55-scaling-ads","05-copy-quang-cao","52-account-structure","14-email-marketing","16-marketing-psychology"]

Retargeting Plan — Chuyen Doi Warm Audience

Retargeting = noi chuyen voi nguoi da biet minh — message phai khac hoan toan cold ads. Ho can duoc xu ly objection, khong can raise awareness lai tu dau. Khong bao gio show cung 1 ad cho ca cold va warm.

Thu thap thong tin

Hoi toi da 4 cau:

Platform va san pham/offer dang retarget? Meta / TikTok / Google / Zalo?
Co pixel / event data chua? Loai event nao dang co? (video view, page engage, LP visit, add to cart, lead form, purchase) — neu chua co, setup 53-tracking-setup truoc, cho tich luy data.
Kich thuoc tep warm hien tai? (uoc luong tu Events Manager / Audience tab — tep qua nho thi chua chay duoc)
Budget du kien va objection chinh cua khach la gi? (gia? tin tuong? chua gap? de sau?)

Nguyen tac

Message theo do nong cua tep. Cang nong cang thang vao offer + urgency; cang nguoi cang can trust + value.
Window cang ngan → tep cang nong → message cang manh. Nguoi vao LP hom qua khac nguoi xem video thang truoc.
Luon exclude nguoi da convert. Khong dot impression vao nguoi da mua (tru khi co upsell intent ro rang).
Frequency cap bat buoc. Retarget tan suat cao de gay kho chiu va bao cao xau — cap theo platform.
Retargeting budget 10-20% tong (chuan van hanh cua repo: 15%) — khong phan bo qua nhieu vi tep co han; volume den tu cold.
LAL seed chat luong hon so luong. Seed tu khach mua tot hon seed tu viewer.

Quy trinh

Buoc 1 — Phan tang retargeting audience

Tier	Audience	Signal	Window	Huong message
1 (nong nhat)	Add to cart / Initiate checkout	Pixel	7-14 ngay	Offer manh + urgency + guarantee
2	Mo lead form chua submit / inbox chua chot	Pixel, inbox	3-7 ngay	Nhac nho + don gian hoa buoc tiep
3	LP visitor (>30s) chua convert	Pixel	14-30 ngay	Trust + social proof + xu ly objection
4	Video viewers > 50%	Engagement CA	14-30 ngay

Tep	Message chinh
Video viewers 75%	Education + Proof
Website visitors 3 ngay	Strong offer + Urgency
LP visitors khong convert	Address objection + FOMO
Inbox chua chot	Personal + Last chance
Past customers	Upsell / Cross-sell

Platform	Cap khuyen nghi
Meta	2-3 lan / 7 ngay (tier nong co the cao hon nhe)
TikTok	3-4 lan / 7 ngay
YouTube	2 lan / ngay
Toi da moi tep	2-3 lan / ngay — vuot la spam

Seed	Size seed toi thieu	LAL %	Platform	Muc tieu
Khach da mua	>= 100	1%	Meta	Prospecting chat luong cao
Lead chat luong	>= 500	1-3%	Meta	Scale lead gen
Video viewers 75%	>= 1000	Broad LAL	TikTok	Scale awareness
Email list	>= 300	1-5%	Meta	Mo rong tu CRM

56-retargeting-plan

Install options

Review the source files

Retargeting Plan — Chuyen Doi Warm Audience

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Phan tang retargeting audience

Retargeting Plan — Chuyen Doi Warm Audience

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Phan tang retargeting audience

Buoc 2 — Message framework theo tang

Buoc 3 — Creative format khuyen dung

Buoc 4 — Frequency cap

Buoc 5 — Lookalike audience brief

Buoc 6 — Exclusions (bat buoc)

Cau truc ket qua

Lien ket skill

Checklist chat luong

56-retargeting-plan

Source facts

Install options

Review the source files

More from this repository

More from this repository

Retargeting Plan — Chuyen Doi Warm Audience

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Phan tang retargeting audience

Retargeting Plan — Chuyen Doi Warm Audience

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Phan tang retargeting audience

Buoc 2 — Message framework theo tang

Buoc 3 — Creative format khuyen dung

Buoc 4 — Frequency cap

Buoc 5 — Lookalike audience brief

Buoc 6 — Exclusions (bat buoc)

Cau truc ket qua

Lien ket skill

Checklist chat luong