60-launch-playbook

name	60-launch-playbook
description	Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.
metadata	{"version":"1.0.1","category":"strategy"}
license	MIT
triggers	["launch playbook","quy trinh launch","checklist launch","chuan bi launch","SOP launch","war room launch","roll back launch","launch khong fail"]
output	File .md — playbook 3 giai doan: pre-launch T-30 → T-1, launch day war-room + D+1 → D+7, post-launch; checklist theo bo phan, escalation matrix, tieu chi roll-back
related	["59-go-to-market","02-brief-chien-dich","41-campaign-asset-list","63-campaign-retrospective","66-crisis-playbook"]

Launch Playbook

Playbook khac voi plan — playbook la quy trinh tai su dung duoc, cai tien sau moi lan launch. Launch thanh cong khong phai may man — la ket qua cua chuan bi dung va execution ky luat. Goi 59-go-to-market truoc de co GTM plan; playbook nay la lop thuc thi chi tiet.

Thu thap thong tin

Doc GTM plan va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

1. Launch gi, ngay nao? San pham/offer, D-day cu the, co blackout date nao trong ky khong?
2. Team gom nhung ai? Content, designer, media buyer, sales/CSKH, dev — ai lam duoc gi?
3. Asset da co gi? Landing page, creative, email sequence, tracking — trang thai tung thu?
4. Lan launch truoc (neu co) rut ra bai hoc gi? Doc retro cu de update playbook, khong dung ban cu nguyen xi.

Nguyen tac

1. Playbook update sau moi lan launch — khong dung ban cu nguyen xi. Bai hoc tu retro phai vao playbook.
2. "No-go" la quyet dinh hop le — launch sai thoi diem te hon tre launch.
3. Leader la nguoi duy nhat quyet go/no-go — khong delegate.
4. Tinh nguoc tu D-day — moi task co 1 owner duy nhat + deadline gio cu the. Buffer 1 ngay truoc launch cho viec unexpected.
5. Ads setup xong de trang thai Paused — chi bat vao D-day, khong bat som.

Phase 1 — Pre-launch (T-30 → T-1)

T-30 → T-21: Foundation

• Offer finalized: gia, bundle, guarantee, bonus da lock (khong doi sau moc nay)
• Positioning + core message chot (tu 58-positioning / GTM plan)
• Landing page brief giao cho design/dev
• Brief content team: angles, hooks, visual direction
• Brief media buyer: audience research, account structure, ads plan
• Asset list day du (goi 41-campaign-asset-list)

T-21 → T-14: Build

• Landing page live, tracking verify xanh
• Email sequence pre-launch viet xong (3-5 emails)