62-marketing-review

name	62-marketing-review
description	Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing.
metadata	{"version":"1.0.1","category":"operations"}
license	MIT
triggers	["review brief content","duyet brief","review ads","duyet ads","duyet creative","check ads truoc khi chay","approve content","review copy ads","duyet output team"]
output	File .md — quick verdict, checklist review theo loai (content brief / ads), feedback cu the tung diem, verdict Approve / Minor revision / Redo + next step
related	["36-content-brief","05-copy-quang-cao","47-design-review","02-brief-chien-dich","64-team-brief"]

Marketing Review — Duyet Output Team

Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung 47-design-review.

Thu thap thong tin

Hoi toi da 4 cau:

1. Review cai gi? Content brief / ads copy + creative? Paste noi dung hoac share file.
2. Campaign context: thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
3. Audience target va KPI chinh cua campaign nay (CPL / ROAS / CTR)?
4. Lan review thu may? Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac

1. Review theo checklist, khong theo cam giac. "Thich/khong thich" khong phai tieu chi.
2. Feedback phai cu the va actionable. "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau".
3. Review dung han: content brief trong 24h, ads trong 4-8h — khong de team cho.
4. 1 revision toi da sau review. Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai.
5. Approve → launch trong 24h. Da duyet thi trien khai ngay, khong de tre mat momentum.
6. Feedback ve system, khong ve con nguoi. Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

Quy trinh

Buoc 1 — Xac dinh loai review

Loai output	Dung checklist	Ghi chu
Content brief (truoc khi writer viet)	Mode A ben duoi
Ads copy + creative (truoc khi bat ads)	Mode B ben duoi
Visual / design (banner, carousel, LP)	47-design-review	Skill rieng cho visual

Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

Hang muc	Danh gia	Ghi chu
Du thong tin de lam viec chua?	Du / Thieu